Professional Documents
Culture Documents
Targ et Audien c e:
Briefly classified by skills and employment from no skills, semi-skilled to non-manual workers, and salaried to self-
employed.
LABOR GEOGRAPHY
The target audience 1 resides predominantly in Ambattur and has settled for decades. ( Under categories - semi-skilled,
unskilled, and self-employed) Age 40+
The target audience 2 resides in Ambattur starting their life here. ( Under categories - semi-skilled, non manual, and
salaried) Age - 16 – 30
WORKER AGENCY
- Female workers in garment and assembly units and their reasons for becoming factory workers
- school dropouts and young boys before and after graduation with training from ITI
MOTIVATIONS OF LABOR
Henceforth the Aspirations and goals, expectations from the industry, and exploitation by the industry stick around a
seesaw.
BEYOND WORKPLACES
The social and spatial experiences inconsequent to the workplace scrabble identified
The inanimate quality of their parking lots, in no way hospitable space for the drivers to recess
- Extensive physical labor and emotional toil around their economic conditions and unhealthy working styles turn to
concentrations around leisure. Somehow they end up in Wine shops. 7 spread-out TASMACs buzzing with tired workers
after work.
- Vulnerability in after work commute and social security ( especially female workers)
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AMBATTUR AND
NEARBY AREAS WORKING HOURS
FROM WHERE ?
DO WHAT ?
BUS
COMMUTE SHARE
AUTO
BUS DEPOT
LUNCH
LAYOVER
EXTRA
WORKING
HOURS
WINE
SHOP
WOMEN
WORK QUARTERS
TRUCK LAYOVER
10 TH OR 12TH EDUCATION
AMBATTUR
WHY THIS ?
SEASONAL WORK
POVERTY
ITI
SELF SUSTENANCE
COMFORTABLE WORK
A
AIEMA MOGAPAIR
NO
FE
RESPECT E
MOTOR ASSEMBLY
IR
FA
ONLY SKILL I KNOW MNT
E
LOY
P
EM
APPRENTICE
NO SKILLS REQUIRED
INTERNSHIP
NO EDUCATION
TRAINING IN HIRING
FAMILY COMPANIES
VICINITY
NEED
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