The document discusses persuasive techniques used in advertising. It was created by Cleanup Australia to encourage community participation in cleaning up public areas. The ad aims to persuade the audience to help clean up by appealing to logic, explaining how a clean environment benefits everyone (logos). It calls readers to action and uses rhetorical questions to engage them.
The document discusses persuasive techniques used in advertising. It was created by Cleanup Australia to encourage community participation in cleaning up public areas. The ad aims to persuade the audience to help clean up by appealing to logic, explaining how a clean environment benefits everyone (logos). It calls readers to action and uses rhetorical questions to engage them.
The document discusses persuasive techniques used in advertising. It was created by Cleanup Australia to encourage community participation in cleaning up public areas. The ad aims to persuade the audience to help clean up by appealing to logic, explaining how a clean environment benefits everyone (logos). It calls readers to action and uses rhetorical questions to engage them.
http://www.cleanup.org.au What is its purpose? Is to clean up the Australia on the day. Who is the audience? The community. What is its massage? It telling us to help them clean the whole world. So that we don’t want to get a smelling place we can live. Dose it uses pathos, logos or ethos? I think is logos. Hyperbole: exaggerating language used to inflate an idea to give it a greater sense of meaning. Call to action: it gives the audience something to do, solidifying a purpose to the talk. Evidence: is a different to fact. Expert opinion: provide support to your argument. Rhetorical quest: when you ask a question that you answer to, or not expecting an answer to.