1

METRO MANILA COLLEGE

Inquiries, Investigation, and Immersion

Effects of different advertising techniques in customer buying

preferences in selected supermarket

A Thesis Presented to
Faculty of the Basic Education-Senior High School
Metro Manila College

In Partial Fulfillment
Of the Requirements for the Course
Inquiries, Investigation, and Immersion

Members:

Opligida, Kenneth Q.
Daez, Jouana Marie L.
SanJose, Jonah Mae M.
Sapinoso, Harlyn P.

January 2018

Our Your
Mission Future
 2

METRO MANILA COLLEGE

Inquiries, Investigation, and Immersion
CHAPTER I

THE PROBLEM AND ITS BACKGROUND

Introduction

Advertisement, according to Bovée (1992;7) is in on personal

communication information usually paid and usually persuasive in nature

about products services or opinions by sponsor identified through various

media. Advertising is one of the reason why the consumer buy the

product because of the talented advertising techniques of the producer.

Advertising techniques is a form of creative advertising and an

communication tools the tools that use to attract attention, engage minds,

trigger emotions and change what people think. Many advertising

techniques using of the producers which they shown in news paper, the

producers also make a billboard on the street to extremely encourage the

consumer. For distributing the products, the way which the producer did is

showing pictures of the products with the prize of each, but sometimes

the producer also adds discount so the consumer will have more interest

to buy the products. All of which can lead to click, calls and customers.

Advertising techniques have big impact to the consumer it can influence

people think, what they do, feel or remember. For marketers, creative

advertising technique can convert people to prospects and shoppers to

Our Your
Mission Future
 3

METRO MANILA COLLEGE

Inquiries, Investigation, and Immersion
buyers. The advertisement become stronger if you use the techniques that

best express the qualities of your product or service. And it might find a

creative breakthrough in techniques that are unexpected in the product

category.

Our Your
Mission Future
 4

METRO MANILA COLLEGE

Inquiries, Investigation, and Immersion

Background of the study

This study is conducted in selected Supermarket located at Quezon

City. It is all about the effects of different advertising techniques in

customer buying preferences. Advertising technique is a creative tool used

to attract attention and interest it explain ideas to trigger the emotion that

cause of creating desire and initiate action that influence the people. The

goal of this study is to make the people be aware on how the advertising

techniques all about. This will state the reasons why advertising

techniques really affects to the decision of the consumers.

Statement of the problem

This study aimed to know the effects of the different advertising

techniques in customer buying preferences in selected supermarket

1. How may the respondents in terms to described of:

1.1 Age

1.2 Gender

1.3 Occupation

1.4 Monthly Income

Our Your
Mission Future
 5

METRO MANILA COLLEGE

Inquiries, Investigation, and Immersion
2. What are the products that the customer commonly buy?

- Meat products

- Soft drinks

- Snack foods

- Instant goods

- Powdered products

- Beauty products

- Laundry products

- Others

3. What advertising technique greatly affects their buying preferences?

- Repetition

- Claims

- Association

- Bandwagon

- Promotion

4. How does the different advertising technique affects the customer

buying preferences?

5. What they do if the product they want to buy is out of stock?

Our Your
Mission Future
 6

METRO MANILA COLLEGE

Inquiries, Investigation, and Immersion

Assumptions

This study come up with the following assumptions:

1. The data and information gathered are accurate.

2. Arrived with appropriate solutions.

3. The instruments are properly used.

Our Your
Mission Future
 7

METRO MANILA COLLEGE

Inquiries, Investigation, and Immersion

Significance of the Study

The importance of this study is for us to know the effects of different

advertising technique in customer buying preferences in selected

supermarket. This study will give knowledge on how advertising

techniques effects to many people and it help in their daily buying

preferences. This outcome of the findings of the study is beneficial to the

following:

To the buyers, this study will be a guide for them to know about the

effects of the different techniques and it helps to their decision buying.

To the sellers, this will give them information on how they can excel

their advertising techniques to their customer.

To Future Researcher, for them to have knowledge on how the

advertising techniques really affects to the buyers and it is can help to

become guide in their future research.

Our Your
Mission Future
 8

METRO MANILA COLLEGE

Inquiries, Investigation, and Immersion

Scope and delimitations of the study

This research study was conducted to know the effects of different

advertising techniques in customer buying preferences in selected

supermarkets in Quezon City. This study will not exceed to the

participant’s personal life. The researchers limit the study that is only

about the effects of the customer encounter in their buying preferences.

This study was limited and conducted only at selected Supermarkets in

Quezon City in the year of 2017-2018. The respondents of the study were

composed of fifty (50) customers in Quezon City. The instrument used in

this study was a guided questionnaire answerable through checklist about

how advertising techniques affects their buying preferences.

Our Your
Mission Future
 9

METRO MANILA COLLEGE

Inquiries, Investigation, and Immersion

Definition of terms

To understand better the study, following terms are enumerated and

defined or quoted operationally:

Persuasive good at persuading someone to do or believe something

through reasoning or the use of temptation.

Various different from one another.

Prospects the possibility or likelihood of some future event occurring.

Convert cause to change in form, character, or function

Preferences a greater liking for one alternative over another or others.

Our Your
Mission Future