Formal Research Recommendations

We suggest holding focus groups and interviews with high school seniors or incoming freshmen to better understand students’ motives

when it comes to joining cultural groups and learning communities. We also suggest researching communication channels to reach the Kent

State student body, this will help promote the SMC and the SMC’s newsletter.

Key Messages

● Incoming freshmen

○ “Be accepted for your uniqueness in your own community”

● Student cultural groups

○ “Embrace your culture by sharing it”

Strategies

● Use special events to raise awareness of the LLC and the new satellite space.

● Use sponsorships to connect the community with the SMC.

● Use publicity stunts to raise awareness about the presence of the SMC on campus.

● Use audience engagement to create awareness about the new satellite space.
Tactics

Virtual Open-House of the Living-Learning Community

● A special event live-stream of an open-house of the living-learning community. It can be saved to send to the IPROMISE school to target

our primary audience of incoming freshmen using our secondary audience of the IPROMISE school. The video can include Mike Daniels

giving the tour and a Q & A from SMC members. The video should also include a “Day in the Life” clip of what a day in the learning

community would look like.

Chili Cook-Off

● A special event where SMC sponsors a chili cook-off. Members of SALSA, KASA, Native American Student Association and members

of the community compete with a chili cook-off. The event can be held in the KSU Ballroom. Each group will be tasked to use culturally

inspired ingredients in its chili, so they will buy ingredients (if this is an issue, SMC may have to buy them). The tactic will target

community awareness by inviting local restaurant owners/cooks to be the judge of the chili. The SMC will sponsor the event and raise

SMC awareness in the community and on campus.

Body Paint Event

● A publicity stunt where members of the SMC and participating cultural groups can paint words on them that represent specific racial or

cultural discrimination they have faced in their lives. The participants will stand on Kent’s Campus and catch the attention of students

passing by. If students pass by and want to join in, there will be body paint available for them. This will be videotaped and reactions from

the students will be videotaped as well. This tactic will increase campus awareness of the SMC and how important it is to have a group

that uplifts you in a time when the world is still discriminating against you.

New Satellite Movie Nights

 ● A movie night once a month at the new satellite location. It would be open to SMC members and all students. Student leaders and

cultural groups will take turns picking a movie each month that represents their group/culture.

Satellite Name Social Media Poll

● An audience-engaging social media post. SMC will post a “Satellite Space Name Suggestions” sticker on all social media stories.

Followers give ideas and suggestions for the name of the new satellite space. SMC staff members narrow down the options to

two names. Once staff members pick two names, SMC will post a poll on their social media stories to establish the name of the

satellite space. There can be a set date to announce the name, so people can stay tuned and look forward to the surprise.

Budget

● Virtual Open-House Video (FREE)

○ SMC social media manager - 2 hours

○ All SMC staff and 4 student members - 2 hours

● Body Paint Event (Approx. $28 total)

○ Body Paint on Amazon - $27.99

○ Cultural group volunteers - 2 hours

○ SMC social media manager - 2 hours

● Satellite Movie Nights (Approx. $32 total)

○ Average movie rental cost - $3.99

○ Volunteer to set-up movie each month - 3 hours

● Chili Cook-Off (Approx. $480)

○ Set-up

■ Table set-up planning - 2 hours

■ Table set-up volunteers - 2 hours

■ Rent KSU Ballroom - $180 for 3 hours

○ Event

■ Possible ingredients (Approx. $300 - each group gets $100 limit)

■ Judges - 3 hours

■ Participants - 3 hours

TOTAL BUDGET: Approximately $540 (with cook-off ingredients)

 Timeline

SMC WORKBACK 4/1/2022-2023

PROJECT SPREAD AWARENESS See Phase 2 Tactics for details.

ORGANIZER PR CASE STUDIES GROUP 2

PROJECT PHASE STARTING ENDING

ROJECT PHASE STARTING ENDING
BODY PAINT 08/24/22 08/24/22
CONTACT IPROMISE 05/16/22 05/18/22 12 pm
CHOOL ABOUT OPEN-
SATELLITE MOVIE NIGHT 09/01/22 09/04/22
6 pm 9 pm
VIRTUAL OPEN-HOUSE FOR 06/01/22 06/01/22
10 am 12 pm
POST INITIAL “SATELLITE 08/29/22 09/3/122
END OPEN-HOUSE VIDEO 06/02/22 06/02/22
NAME IDEAS” STICKER
TO IPROMISE SCHOOL
CHOOSE THE BEST TWO 09/01/22 09/01/22
CONTACT JUDGES & 07/18/22 07/20/22
SATELLITE NAMES
ARTICIPANTS FOR COOK-
POST POLL FOR THE BEST 09/02/22 09/04/22
TWO SATELLITE NAMES
SET UP FOR CHILI COOK- 08/18/22 08/19/22
ANNOUNCE THE WINNING 09/06/22 09/06/22
SATELLITE NAME
CHILI COOK-OFF 08/20/22 08/20/22
1 pm 4 pm
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Implementation

In order to measure the success of the tactics, we suggest looking at the overall changes in attitudes and beliefs. This can be done by

looking at how many people become involved with the SMC. Overall awareness can be measured by an increase in social media followers,

visitors at the SMC, views on social media pages/website and newsletter subscribers. In order to measure the number of students living in the

LLC, anonymous registration numbers can be pulled to see the number of students living there. Sponsorships can be measured by contracts set in

place between the businesses and the SMC. The new satellite naming campaign can be measured by the number of viewers and the amount of

social media interaction it receives. Finally, the new satellite space can implement a visitor book where visitors are encouraged to sign-in when

they enter the satellite space. This will allow the SMC to keep track of how many new visitors and returning visitors they are receiving.