CONCEPT NOTE

Session 2023-24(Even Sem) Semester IInd

Programme Minor elective Course Code UMG2301

Group 21,22 Course Name Advertising Management

Specialization (If Any) Nil Faculty Name Dr. Pragati Malik

Course Learning Objectives (As given in Syllabus):

1.To provide knowledge about advertisement and its use in business.
2.To make students able to understand about advertisement concepts and its management.
3.To learn about the use of advertisement in business.
4.To analyse the importance of message design,content and creativity in advertising.

Course Learning Outcomes (As given in Syllabus):

1.Design an advertising message that gets the attention of the prospective buyer in a segmented
population.
2.Discuss importance of integrated marketing communication activities and branding in an
organization.
3. Understand importance of promotional tactics and allocation of budget for advertising purpose.
4.Design an advertising campaign consistent with the goals of an organisation.

Class Composition [Gender and Academic background):

Academic Delivery and Assessment:

1. Various topics of the course shall be delivered as per the course plan (Annexure-1).
2. Four number of Problem Sets shall be distributed to the students comprising of at least 10
questions from each unit. The questions of Problem Sets will be discussed in the
lecture/tutorial class.
3. Descriptions of Teachers Assessments (TAs) and Class Participation (CP):

S.No Activities with description Unit TA-1/TA- Marks Weighta Expected Outcome
. (Minimum THREE activities of 2/TA- ge
TAs) 3/CP
1 Activity 1: Research on All TA1 20 5 This exercise is designed to
advertising of a FMCG MNC impart research skills
company on its expenses on among students. This
advertising over last ten years, activity will help the
comparision of advertising students to write, analyse
strategies of the selected present in sequential
company with the manner.
competitors.
Activity 2: Report preparation
 and report submission in
pdf/word doc form of activity
1 in 700-800 words.

2 Activity 3: The students have 3 TA2 20 5 Presentation is a very

to design a new advertisement
in a group of 5 each. The
advertisement should be
innovative with details about
its attractive features and
comparative features with the
main competitor.
Activity 4: Brief write up in
400-500 words has to be
submitted by the group in PDF
form and presented in the
class with details about the
product and the
advertisement.
3 Activity 5: JAM activity All
units
4 Class participation
important activity
performed to develop the
concept of student through
their understanding about
the topics as well as they
can remove their stage fear
where they can assess their
performance and improve
accordingly. This activity
also enhances the creative
thinking among students.
TA3 20 5 Enhancement of
communication and
presentation skills.
CP 05 5 Marks are given as per the
student’s participation and
his attendance in the class.

Evaluation Criteria:
SN Evaluation Types Marks Remark
1 End Semester Examinations - 60 Marks -
2 Continuous Internal Assessments- 40 Marks
a) Internal Test-1 7 Marks
b) Internal Test-2 7 Marks
c) Internal Test-3 6 Marks
d) Teacher Assessment-1 (TA-1) 5 Marks One or more activities
e) Teacher Assessment-2 (TA-2) 5 Marks One or more activities
f) Teacher Assessment-3 (TA-3) 5 Marks One or more activities
g) Class Participation (CP) 5 Marks Based on attendance in
class

(Signature of Faculty Member with date)

(Signature of Dean with date)