COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTING SULTAN HAJI

AHMAD SHAH CAMPUS

ASSIGNMENT TITLE: DISTRIBUTION STRATEGY FOR "Digital Wealth Manager"

FINANCIAL SERVICE
SUBJECT CODE: FNNB293

SEMESTER: SEMESTER 1 2023/2024

ASSIGNMENT: INDIVIDUAL ASSIGNMENT 5

PREPARED BY:

STUDENT’S NAME ID NUMBER

NUR ATYHIRAH BINTI ABDUL RASHID BF01084011

PREPARED FOR: EN. ADNAN BIN ABD. HAMID

SUBMISSION DATE: 17 JANUARY 2024

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 TABLE OF CONTENT

NO. CONTENTS PAGE

1. 1.0 Introduction of "Digital Wealth Manager"

2.0 Target Market Analysis 3
3.0 Distribution Channels

2. 4.0 Integration of Channels

5.0 Technological Integration 4

3. 6.0 Conclusion 5

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 1.0 INTRODUCTION OF "Digital Wealth Manager"
The reason I went with the Digital Wealth Manager is because it's a single online platform that
combines cutting-edge robo-advisory services with conventional banking. With the help of this
integrated financial solution, consumers may benefit from individualized investment advice
and manage their accounts with ease. A number of essential elements that improve your
financial experience are included in Digital Wealth Manager. Easily navigate safe account
management, money transfers, bill payments, and a thorough transaction history through an
accessible online banking interface. Unlock the potential of robo-advisory services to create
investing portfolios that are specifically suited to your risk tolerance, financial goals, and the
state of the market. Use automated rebalancing to guarantee optimal portfolio performance and
take use of automated investing capabilities to expedite recurrent contributions.

2.0 TARGET MARKET ANALYSIS

The primary demographic that Digital Wealth Manager targets is tech-savvy individuals in the
25–45 age range. These discerning users exhibit a moderate to high risk tolerance and possess
a distinct preference for convenient, digital financial solutions. Paramount to their financial
priorities is accessibility, seeking a platform that ensures efficient management of their
finances. Furthermore, these demographic values personalized investment options,
underscoring the importance of tailored financial strategies that align with their unique goals
and preferences.

3.0 DISTRIBUTION CHANNELS

The proposed distribution channels for Digital Wealth Manager present a versatile approach to
accommodate diverse customer preferences. The online platform guarantees 24/7 accessibility,
real-time account monitoring, and smooth transaction capabilities, but it might not have the
human element needed to address complicated questions in person. The mobile application
provides push alerts for fast market information, a user-friendly layout, and the benefit of on-
the-go access. Nevertheless, the smaller screen size could pose limitations for users seeking
detailed financial analysis. The robo-advisory website is distinct due to its individualized
portfolios and extensive investing analysis. But it might appear daunting to people who are not
familiar with the complexities of investment. Furthermore, physical branch relationships are
strategically included to satisfy the requirement for in-person help, especially when handling
limitations such as limited reach and potentially higher operational costs. We acknowledge that

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each channel caters to different customer preferences, with online platforms and mobile apps
offering convenience but lacking a personal touch, while physical branches provide a human
touch that may not align seamlessly with the digital preferences of the target market. This
distribution strategy seeks to strike a balance to effectively meet the diverse needs of the user
base.

4.0 INTEGRATION OF CHANNELS

Ensuring a cohesive and smooth customer experience, Digital Wealth Manager is set to adopt
an integrated approach. This involves the implementation of Single Sign-On (SSO), enabling
users to seamlessly transition between the online platform, mobile app, and robo-advisory
website using a unified set of credentials. Real-time synchronization of user data across
channels ensures consistency, facilitating a coherent experience. Additionally, the
incorporation of omnichannel support guarantees that customer assistance is readily accessible
through all channels, effectively addressing queries and providing necessary assistance. This
strategic integration aims to harmonize user interactions across various touchpoints, fostering
a seamless and unified financial management experience.

5.0 TECHNOLOGICAL INTEGRATION

The augmentation of technological advancements is pivotal in fortifying the distribution
strategy of Digital Wealth Manager. AI and Machine Learning spearhead the robo-advisory
services, offering personalized investment recommendations that leverage insights from user
behavior and dynamic market trends. Integrating Blockchain technology is essential to
maintaining the security and integrity of consumer data, which addresses moral issues with
privacy and protection. Additionally, by employing sophisticated analytics, the platform gains
predictive analytical capabilities that improve user experience overall by predicting and
meeting consumer wants in advance. Because of this technical synergy, Digital Wealth
Manager can now offer a safe, individualized, and cutting-edge financial solution, putting it at
the forefront of innovation.

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 6.0 CONCLUSION
In conclusion, the comprehensive analysis of Digital Wealth Manager's distribution strategy
underscores a clear understanding of the financial service's offerings and target market. The
thoughtfully chosen distribution channels, coupled with a strategic integration approach, aim
to provide a seamless and accessible experience for the identified demographic of tech-savvy
individuals. The consideration of cutting-edge technological advancements further positions
Digital Wealth Manager as an innovative player in the financial services landscape. The
assignment successfully weaves together the key components, showcasing a well-structured
and coherent presentation that reflects a robust grasp of the distribution strategy's intricacies
and its alignment with contemporary trends.