Oxford Repetytorium Ósmoklasisty

Extra Skills Test Unit 4

Imię, nazwisko, klasa _______________________________________
Rozumienie tekstów pisanych

1 Przeczytaj tekst o sile reklamy. Zaznacz poprawne odpowiedzi (A, B, C lub D).
The key to a successful product is its marketing – how it is promoted and sold. Many products wouldn’t have been so successful without
powerful marketing. They may not be the best quality, but good marketing has helped to give these products a long life. In recent surveys,
consumers said that they were willing to pay higher prices for trusted brands because they identified their products with good quality. This
trust is created over time. TV adverts, which show brands or products repeatedly, are particularly effective at building trust.
Advertisers know that consumers often remember adverts that they’ve seen, and TV is very successful because it reaches such a large
number of people at the same time. Consumers told researchers that they trusted TV advertising more than internet advertising and that
commercials on TV were more likely to affect them emotionally than other types of advertising.
Successful marketing isn’t cheap, of course, as a lot of skill, talent and money are invested to make sure that it has a positive effect. The
amount of money spent is usually worth it in terms of increased sales figures. Big brands rarely regret spending money on their publicity!
Two of the most expensive adverts of all time were for two world famous brands. In 2001, Pepsi produced an advert which showed people
drinking the product in different years from 1958. The advert required a lot of dancers and was filmed at different locations around the
world, from beaches to bars, and cost over $8 million to produce. Pepsi said that the advert had cost a lot more than they had originally
planned, but they felt that the end result had been well worth the expense.
In 2004, Chanel spent even more than Pepsi on an advert to promote its famous N°5 perfume. The expensive short film was made with
well-known actors in film studios. Viewers loved it, and sales of the perfume reached a record high that year. If people know and like the
people who appear in the adverts, it seems that they will believe that the product must be worth buying.

1 One advantage of TV commercials is that ___.

A viewers trust them more
B you can have a lot of them
C they give people a greater choice 4 The 2001 Pepsi advert ___.
D they advertise the best-known products A was considered a waste of money by the company
2 The most successful advertising campaigns ___. B gave the company its best sales figures ever
A rely mainly on TV commercials C was expensive, but successful
B are for products of trusted companies D was successful because of its famous stars
C cost a lot of money 5 The Chanel advert probably influenced consumers most
D promote good quality products because ___.
3 When companies spend a lot of money on advertising, ___. A so much money was spent on it
A they usually regret it later on B lots of people already liked the product
B they reach richer customers C it was like a cinema film
C their sales numbers rarely go up D they admired the celebrities in it
D they usually make a lot of money from it Mark 5

Rozumienie ze słuchu

2  Posłuchaj dwóch osób rozmawiających o swojej pracy. Uzupełnij każde zdanie maks. trzema wyrazami.
1 Last year, Andy and his friend made ______________. 4 Last Christmas, she ______________ from the bank.
2 Their only expenses are ______________. 5 She employed ______________ to help her meet the
3 Melanie makes personalized ______________ for clients. demand. Mark 5

Wypowiedź pisemna

3 Napisz krótki tekst (ok. 120 wyrazów) o przedmiocie, który kupiłeś/kupiłaś. Jak dokonałeś/dokonałaś tego wyboru?
Napisz o:
• reklamach tego produktu,
• reputacji marki,
• jakości. Mark 5
Total 15