Professional Documents
Culture Documents
REPORT
REPORT
MANAGEMENT
SUBMITTED BY:
SUBMITTED TO:
JUANILYN O. SANTOS
SUBJECT TEACHER
TABLE OF CONTENTS
Introduction ……...............................................................................................1
Marketing Management
……………………………………………………………..........3
Summary/Conclusion........................................................................................9
INTRODUCTION
In the world of running a company, there are different jobs that make everything
run smoothly. This research paper is all about these different jobs in management.
We'll look at things like telling people about cool products, handling money, taking
care of the team, making things happen, using computers, planning for the future,
keeping things fair and legal, making customers happy, thinking up new ideas, and
keeping trouble away.
Come along as we uncover how each of these jobs contributes to the success of a
company. Understanding each job is like putting together a puzzle, where each
piece plays a special role. For example, the marketing team is like the messengers,
sharing exciting news about products, while the money team manages the
company's piggy bank, ensuring there's enough to keep things going. We'll explore
how all these jobs, like the gears in a well-oiled machine, work together to create a
successful and thriving company. Get ready for a simple and interesting dive into
"Different Functional Areas of Management." It's like discovering the secret sauce
that makes companies not just run, but run really well!
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A. HUMAN RESOURCE MANAGEMENT
Strategically acquiring talent and aligning the workforce with organizational goals,
Human Resource Management (HRM) plays a crucial role in maintaining a
competitive edge. By championing employee development through a dynamic
learning environment and investing in skills enhancement, HRM fosters a culture of
continuous improvement. Simultaneously, it serves as the steward of a healthy work
environment, formulating policies to promote work-life balance, mental well-being,
and inclusivity. As the mediator in conflicts, HRM fosters harmonious
communication between employees and plays a pivotal role in retaining skilled
personnel by creating an environment conducive to career growth.
The marketing management process aims to achieve goals and satisfy customer
needs through market research, product development, pricing strategies, and
promotion campaigns. Distribution planning ensures efficient product reach, while
brand management builds and maintains a strong brand identity. Customer
relationship management (CRM) nurtures customer loyalty, and market analysis
involves continuous monitoring of trends. Sales management oversees the sales
team and evaluates campaign effectiveness to adjust strategies based on
performance metrics.
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C. OPERATIONS MANAGEMENT
D.FINANCIAL MANAGEMENT
The financial management process is vital for organizational success, involving key
steps to maintain financial health and achieve goals. This includes developing a
comprehensive financial plan, crucial for aligning goals, strategies, and budgets
with organizational objectives. Budgeting creates financial frameworks, while cash
flow management ensures effective monitoring for liquidity. Financial forecasting
aids informed decision-making and contingency planning. Investment decision-
making aligns potential investments with organizational objectives, and rigorous
risk management protects financial health. Financial reporting provides timely
information for stakeholders, and audits ensure transparency and compliance.
Performance evaluations conclude the process, highlighting financial management's
indispensability in covering resource allocation, profitability, risk management,
investment decisions, liquidity management, financial planning, cost control, and
compliance within a strategic framework.
E. OFFICE MANAGEMENT
SUMMARY/CONCLUSION