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The Health Belief Model (HBM) is a tool that scientists use to try to predict health behaviors. The
model is based on the theory that a person's willingness to change their health behaviors primarily
comes from their health perceptions.
According to this model, your individual beliefs about health and health conditions play a role in
determining your health-related behaviors. Key factors that affect your approach to health include:
There are six main components of the Health Belief Model. Four of these constructs were main
tenets eeof the theory when it was first developed. Two were added in response to research on the
model related to addiction.
Perceived Severity
The probability that a person will change their health behaviors to avoid a consequence depends on
how serious they believe the consequences will be. For example:
If you are young and in love, you are unlikely to avoid kissing your sweetheart on the mouth just
because they have the sniffles and you might get their cold. On the other hand, you probably would
stop kissing if it might give you a more serious illness.
Similarly, people are less likely to consider condoms when they think STDs are a minor
inconvenience. That's why receptiveness to messages about safe sex increased during the AIDS
epidemic. The perceived severity increased enormously.
The severity of an illness can have a major impact on health outcomes. However, a number of
studies have shown that perceived risk of severity is actually the least powerful predictor of
whether or not people will engage in preventive health behaviors.2
Perceived Susceptibility
People will not change their health behaviors unless they believe that they are at risk. For example:
Individuals who do not think they will get the flu are less likely to get a yearly flu shot.
People who think they are unlikely to get skin cancer are less likely to wear sunscreen or limit sun
exposure.
Those who do not think that they are at risk of acquiring HIV from unprotected intercourse are less
likely to use a condom.
Young people who don't think they're at risk of lung cancer are less likely to stop smoking.
Research suggests that perceived susceptibility to illness is an important predictor of preventive
health behaviors.2
Perceived Benefits
It's difficult to convince people to change a behavior if there isn't something in it for them. People
don't want to give up something they enjoy if they don't also get something in return. For example:
A person probably won't stop smoking if they don't think that doing so will improve their life in some
way.
A couple might not choose to practice safe sex if they don't see how it could make their sex life
better.
People might not get vaccinated if they do not think there is an individual benefit for them.
These perceived benefits are often linked to other factors, including the perceived effectiveness of
a behavior. If you believe that getting regular exercise and eating a healthy diet can prevent heart
disease, that belief increases the perceived benefits of those behaviors.
Perceived Barriers
One of the major reasons people don't change their health behaviors is that they think doing so is
going to be hard. Changing health behaviors can require effort, money, and time. Commonly
perceived barriers include:
Perceived barriers to healthy behaviors have been shown to be the single most powerful predictor
of whether people are willing to engage in healthy behaviors.2
When promoting health-related behaviors such as vaccinations or STD prevention, finding ways to
help people overcome perceived barriers is important. Disease prevention programs can often do
this by increasing accessibility, reducing costs, or promoting self-efficacy beliefs.
Cues to Action
One of the best things about the Health Belief Model is how realistically it frames people's
behaviors. It recognizes the fact that sometimes wanting to change a health behavior isn't enough
to actually make someone do it.
Because of this, it includes two more elements that are necessary to get an individual to make the
leap. These two elements are cues to action and self-efficacy.
Cues to action are external events that prompt a desire to make a health change. They can be
anything from a blood pressure van being present at a health fair, to seeing a condom poster on a
train, to having a relative die of cancer. A cue to action is something that helps move someone from
wanting to make a health change to actually making the change.
Self-Efficacy
Self-efficacy wasn't added to the model until 1988. Self-efficacy looks at a person's belief in their
ability to make a health-related change. It may seem trivial, but faith in your ability to do something
has an enormous impact on your actual ability to do it.
Finding ways to improve individual self-efficacy can have a positive impact on health-related
behaviors. For example, one study found that women who had a greater sense of self-efficacy
toward breastfeeding were more likely to nurse their infants longer. The researchers concluded that
teaching mothers to be more confident about breastfeeding would improve infant nutrition.3
Thinking that you will fail will almost make certain that you do. Self-efficacy has been found to be
one of the most important factors in an individual's ability to successfully negotiate condom use.4
Key elements of the Health Belief Model focus on individual beliefs about health conditions, which
predict individual health-related behaviors. The model defines the key factors that influence health
behaviors as an individual's perceived threat to sickness or disease (perceived susceptibility), belief
of consequence (perceived severity), potential positive benefits of action (perceived benefits),
perceived barriers to action, exposure to factors that prompt action (cues to action), and
confidence in ability to succeed (self-efficacy).
https://www.ruralhealthinfo.org/toolkits/health-promotion/2/theories-and-models/health-belief
https://www.verywellmind.com/health-belief-model-3132721
The Health Belief Model is a theoretical model that can be used to guide health promotion and
disease prevention programs. It is used to explain and predict individual changes in health
behaviors. It is one of the most widely used models for understanding health behaviors.
The Health Promotion Model notes that each person has unique personal characteristics and
experiences that affect subsequent actions. The set of variables for behavioral specific knowledge
and effect have important motivational significance. These variables can be modified through
nursing actions. Health-promoting behavior is the desired behavioral outcome and is the endpoint in
the Health Promotion Model. Health-promoting behaviors should result in improved health,
enhanced functional ability, and better quality of life at all development stages. The final behavioral
demand is also influenced by the immediate competing demand and preferences, which can derail
intended health-promoting actions.
The Health Promotion Model was designed to be a “complementary counterpart to models of health
protection.” It develops to incorporate behaviors for improving health and applies across the life
span. Its purpose is to help nurses know and understand the major determinants of health behaviors
as a foundation for behavioral counseling to promote well-being and healthy lifestyles.
Pender’s health promotion model defines health as “a positive dynamic state not merely the
absence of disease.” Health promotion is directed at increasing a client’s level of well-being. It
describes the multi-dimensional nature of persons as they interact within the environment to pursue
health.
The model focuses on the following three areas: individual characteristics and experiences,
behavior-specific cognitions and affect, and behavioral outcomes.
Major Concepts of the Health Promotion Model
Health promotion is defined as behavior motivated by the desire to increase well-being and
actualize human health potential. It is an approach to wellness.
On the other hand, health protection or illness prevention is described as behavior motivated desire
to actively avoid illness, detect it early, or maintain functioning within illness constraints.
Individual characteristics and experiences (prior related behavior and personal factors).
Behavior-specific cognitions and affect (perceived benefits of action, perceived barriers to action,
perceived self-efficacy, activity-related affect, interpersonal influences, and situational influences).
Personal biological factors. Include variables such as age, gender, body mass index, pubertal
status, aerobic capacity, strength, agility, or balance.
Personal psychological factors. Include variables such as self-esteem, self-motivation, personal
competence, perceived health status, and definition of health.
Personal socio-cultural factors. Include variables such as race, ethnicity, acculturation, education,
and socioeconomic status.
Perceived Benefits of Action
Anticipated positive outcomes that will occur from health behavior.
Perceived Self-Efficacy
The judgment of personal capability to organize and execute a health-promoting behavior.
Perceived self-efficacy influences perceived barriers to action, so higher efficacy results in lowered
perceptions of barriers to the behavior’s performance.
Activity-Related Affect
Subjective positive or negative feeling occurs before, during, and following behavior based on the
stimulus properties of the behavior itself.
Activity-related affect influences perceived self-efficacy, which means the more positive the
subjective feeling, the greater its efficacy. In turn, increased feelings of efficacy can generate a
further positive affect.
Interpersonal Influences
Cognition concerning behaviors, beliefs, or attitudes of others. Interpersonal influences include
norms (expectations of significant others), social support (instrumental and emotional
encouragement), and modeling (vicarious learning through observing others engaged in a particular
behavior). Primary sources of interpersonal influences are families, peers, and healthcare providers.
Situational Influences
Personal perceptions and cognitions of any given situation or context can facilitate or impede
behavior. Include perceptions of options available, demand characteristics, and aesthetic features
of the environment in which given health-promoting is proposed to take place. Situational
influences may have direct or indirect influences on health behavior.
Health-Promoting Behavior
A health-promoting behavior is an endpoint or action-outcome directed toward attaining positive
health outcomes such as optimal wellbeing, personal fulfillment, and productive living.
The Health Promotion Model was designed by Nola J. Pender to be a “complementary counterpart
to models of health protection.” It defines health as a positive dynamic state rather than simply the
absence of disease. Health promotion is directed at increasing a patient’s level of well-being. The
health promotion model describes the multidimensional nature of persons as they interact within
their environment to pursue health.
Pender’s model focuses on three areas: individual characteristics and experiences, behavior-
specific cognitions and affect, and behavioral outcomes. The theory notes that each person has
unique personal characteristics and experiences that affect subsequent actions. The set of
variables for behavior specific knowledge and affect have important motivational significance. The
variables can be modified through nursing actions. Health promoting behavior is the desired
behavioral outcome, which makes it the end point in the Health Promotion Model. These behaviors
should result in improved health, enhanced functional ability and better quality of life at all stages of
development. The final behavioral demand is also influenced by the immediate competing demand
and preferences, which can derail intended actions for promoting health.
There are thirteen theoretical statements that come from the model. They provide a basis for
investigative work on health behaviors. The statements are:
Prior behavior and inherited and acquired characteristics influence beliefs, affect, and enactment of
health-promoting behavior.
Persons commit to engaging in behaviors from which they anticipate deriving personally valued
benefits.
Perceived barriers can constrain commitment to action, a mediator of behavior as well as actual
behavior.
Perceived competence or self-efficacy to execute a given behavior increases the likelihood of
commitment to action and actual performance of the behavior.
Greater perceived self-efficacy results in fewer perceived barriers to a specific health behavior.
Positive affect toward a behavior results in greater perceived self-efficacy, which can in turn, result
in increased positive affect.
When positive emotions or affect are associated with a behavior, the probability of commitment and
action is increased.
Persons are more likely to commit to and engage in health-promoting behaviors when significant
others model the behavior, expect the behavior to occur, and provide assistance and support to
enable the behavior.
Families, peers, and health care providers are important sources of interpersonal influence that can
increase or decrease commitment to and engagement in health-promoting behavior.
Situational influences in the external environment can increase or decrease commitment to or
participation in health-promoting behavior.
The greater the commitments to a specific plan of action, the more likely health-promoting
behaviors are to be maintained over time.
Commitment to a plan of action is less likely to result in the desired behavior when competing
demands over which persons have little control require immediate attention.
Persons can modify cognitions, affect, and the interpersonal and physical environment to create
incentives for health actions.
The major concepts of the Health Promotion Model are individual characteristics and experiences,
prior behavior, and the frequency of the similar behavior in the past. Direct and indirect effects on
the likelihood of engaging in health-promoting behaviors.
Personal factors are categorized as biological, psychological and socio-cultural. These factors are
predictive of a given behavior and shaped by the nature of the target behavior being considered.
Biological personal factors include variables such as age gender body mass index pubertal status,
aerobic capacity, strength, agility, or balance. Psychological personal factors include variables such
as self esteem self motivation personal competence perceived health status and definition of
health. Socio-cultural personal factors include variables such as race ethnicity, accuculturation,
education and socioeconomic status.
Perceived benefits of action are the anticipated positive outcomes that will occur from health
behavior. Perceived barriers to action are anticipated, imagined, or real blocks and costs of
understanding a given behavior. Perceived self-efficacy is the judgment or personal capability to
organize and execute a health-promoting behavior. Perceived self efficacy influences perceived
barriers to action so higher efficacy result in lowered perceptions of barriers to the performance of
the behavior.
Activity-related affect is defined as the subjective positive or negative feeling that occurs based on
the stimulus properties of the behavior itself. They influence self-efficacy, which means the more
positive the subjective feeling, the greater the feeling of efficacy. In turn, increased feelings of
efficacy can generate further positive affect.
Situational influences are personal perceptions and cognitions that can facilitate or impede
behavior. They include perceptions of options available, as well as demand characteristics and
aesthetic features of the environment in which given health promoting is proposed to take place.
Situational influences may have direct or indirect influences on health behavior.
Within the behavioral outcome, there is a commitment to a plan of action, which is the concept of
intention and identification of a planned strategy that leads to implementation of health behavior.
Competing demands are those alternative behaviors over which individuals have low control
because there are environmental contingencies such as work or family care responsibilities.
Competing preferences are alternative behavior over which individuals exert relatively high control.
Health-promoting behavior is the endpoint or action outcome directed toward attaining a positive
health outcome such as optimal well-being, personal fulfillment, and productive living.
https://nurseslabs.com/nola-pender-health-promotion-model/#h-what-is-health-promotion-model
https://www.ruralhealthinfo.org/toolkits/health-promotion/2/theories-and-models/health-belief
https://nursing-theory.org/theories-and-models/pender-health-promotion-model.php
https://digital.sandiego.edu/cgi/viewcontent.cgi?article=1223&context=dnp
https://www.coursesidekick.com/nursing/898778
https://www.coursesidekick.com/psychology/1843710
https://deepblue.lib.umich.edu/bitstream/handle/2027.42/85350/
HEALTH_PROMOTION_MANUAL_Rev_5-2011.pdf
https://www.coursehero.com/file/201103326/THE-HEALTH-PROMOTION-MODELdocx/