Week 9: Presentation

You will be doing a 60 second pitch during class. No slides. Your objective is to be concise and
direct to the point. This pitch will be about the brand below:

Brand: Gym Shark

1) How did they grow? (use concepts we've learned in class)

2) How did they validate their idea? What do you think their MVP looked like?
3) What should this brand do differently to grow?

Requirements:
I want to be convinced both as an investor and a consumer
60 second pitch (maximum) with no slides
You will be marked based on your ability to be concise, bring relevant information, and your
creativity

We are Gymshark, the fastest-growing fitness brand that is reshaping the fitness
industry.
We develop and manufacture unique fitness apparel and send them out to
bodybuilders/gymgoers men and women for real-time feedback to refine our products;
this is what we believe differentiates Gymshark as a brand.
We leverage on the power of social media to continuously expand our 20 million-strong
loyal fitness community. Using influencers and user-generated content fosters a sense
of belonging, thus uniting fitness enthusiasts worldwide. This community helped us
generate our 500 million dollar revenue in 2022.
Our future is to focus on Artificial intelligence to generate better product ideas and also
make an intelligent online purchase platform. We also plan to open more pop-up stores
and regional distribution hubs for better reach and visibility.