Digital Transformation: Theory and Applications

This course discusses Digital Transformation, and how students, managers, and executives
may plan, lead and benefit from the assimilation of digital technologies. This course serves as
an advanced introduction to digital transformation, unraveling how emerging technological
trends are reshaping organisations and entire sectors of the economy.

The objective is to understand how technology can be leveraged as a competitive advantage

in today's corporate environment and how recent advancements in computing, visual,
connectivity, and artificial intelligence are enabling tasks that were previously unimaginable
for people to complete. Practical examples and case studies are also discussed related to
product design, production, marketing, strategy and its use across different industries.

The course aims to answer questions related to organisational purpose and how is it becoming
increasingly relevant in today’s world to adopt this view. The course will also tap into aspects
such as what, why and how to enact digital transformation and will give a detailed analysis of
the same.

Week 1 Practice Assessment

Assignment not submitted

Note: These questions are for your practice. Your responses will not be marked or
considered in grading

(Each question has only one correct answer. Choose the option that is closest to the
correct answer)

0 points

While digital tools and technologies are revolutionizing our lives, consumer’s primary
concerns related to sharing their data through these technologies may include:

Fear of financial fraud

Customer data and privacy violations

Digital engagement

Both 1 and 2

Yes, the answer is correct.

Score: 0
Accepted Answers:
Both 1 and 2

0 points
Which of the following is NOT the reason why organisations think about digital
transformation?

Profit Maximization

Enhance the efficiency of marketing processes

Fraud detection

Profit minimization

Yes, the answer is correct.

Score: 0
Accepted Answers:
Profit minimization

0 points

Which of the following is true regarding digital transformation at credit card

companies (such as Mastercard):

It may enable a customer to detect the likelihood of fraud

It may enable the customer to detect the fraud quickly after it has occured

Both option 1 and option 2

None of the above

Yes, the answer is correct.

Score: 0
Accepted Answers:
Both option 1 and option 2

0 points

Which of the following below is true:

Airlines may get no benefits from digital transformation

An airline’s sales have no relationship with its digital transformation

Customer-focused digital programs may enhance the sales growth of airlines

None of the above

Yes, the answer is correct.

Score: 0
Accepted Answers:
Customer-focused digital programs may enhance the sales growth of airlines

0 points
What is the often discussed with the phrase ‘responsible artificial intelligence (AI)’?

How to create AI that is ethical

How to create AI that is safe to use

Both (1) and (2)

How to create AI that spells people’s names accurately (such as by using Mr. or
Ms. as appropriate)

Yes, the answer is correct.

Score: 0
Accepted Answers:
Both (1) and (2)

Week 1 Graded Assessment

Due date: 2023-10-31, 23:59 IST.
Your last recorded submission was on 2023-09-08, 00:53 IST
(Each question has only one correct answer. Choose the option that is closest to the
correct answer)

1 point
What is true about the growth of Netflix–one of the early over-the-top (OTT) platforms?

Netflix began as a substitute for offline games (such as board games)

Netflix was started as a cloud storage provider to compete with Blockbuster

Netflix used an internet-based model for competing with Blockbuster

None of the above

1 point
Airlines may use advanced technologies for digital marketing to do the following:

Create new business models for digital marketing

Enhance e-mail marketing

Personalize offerings

All of the above

1 point
Harvard Medical School used advanced analytics to study:

Data about COVID patients in Massachusetts General Hospital to link different

proteins with drugs

Alzheimer patients in Massachusetts General Hospital to detect virus

Using a machine learning model to build protective masks

 None of the above

1 point
Organisations think about digital transformation:

To simplify back-end operational processes

To improve customer relations

For product development

All of the above

1 point
Mobile mapping apps have transformed the ability of users to do the following:

Find out the best hotels or restaurants in a new town

Navigate in real-time using turn-by-turn directions, to reach the destination

Predict traffic conditions and route blockages

All of the above

1 point
What does JAM stand for?

Joint Admission Test for Matrimony

Jan Dhan Yojana, Aadhaar, and Mobile

Jal Amrit Mission

Country ISO code for Haiti

1 point
The existential purpose of digital transformation provides an answer to the following
question:

How should an organisation pursue digital transformation?

When should an organisation pursue digital transformation?

Why should an organisation pursue digital transformation?

Where should an organisation pursue digital transformation?

1 point
What does UPI stand for?

Unified Personal Interface

Unified Payments Interface

Ultra Payments Interchange

Universal Personal Interchange

1 point
The major objective of AADHAR is:

provide an instant mechanism to assess a person's identity through online

authentication

identify the best transportation route for the movement of citizens within the
country

provide an interface between banks for reliable transfer of information

offer citizens storage space for personal documents

1 point
Digital technologies have been shown to transform lives for good, yet a lot of
organisations and individuals suffer from their ill-effects, and many people are
concerned about their impacts. This phenomenon is defined as:

Digital unpreparedness

Transformative paradox

Digital disruption

Transformation dilemma

Which theory discusses organisation as the collection of valuable and scarce

resources?

Heisenberg’s uncertainty principle

Resource-based view

Theory of collective efforts

Mendeleev’s arrangement theory

Yes, the answer is correct.

Score: 0
Accepted Answers:
Resource-based view

0 points

In the scientific domain, a periodic table

Represents a table listing scientists across different time periods

Represents a table of major scientific discoveries across time periods

Represent a pattern for the arrangement of atoms

None of the above

Yes, the answer is correct.
Score: 0
Accepted Answers:
Represent a pattern for the arrangement of atoms

0 points

A scientific approach to studying digital transformation relies on the use of the

following:

Lens

Relationships (Hypotheses)

Concepts

All of the above

Yes, the answer is correct.

Score: 0
Accepted Answers:
All of the above

0 points

What is true about concepts important to understand and master digital

transformation?

The choice of concepts may shape how we approach digital transformation

No new concepts may be required to understand digital transformation

These concepts come from the computer science domain

All of the above

Yes, the answer is correct.

Score: 0
Accepted Answers:
The choice of concepts may shape how we approach digital transformation

0 points

Operational Purpose of digital transformation, _____________

Highlights how the organisation may digitally transform itself

Highlights how an organisation may think about creating technology manuals

Highlights how the organisation may do mergers and acquisitions (M&As)

Highlights how the organisation may create advanced rulebooks

Yes, the answer is correct.
Score: 0
Accepted Answers:
Highlights how the organisation may digitally transform itself