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Understanding stakeholders (stakeholder analysis)

Power or
Role (Related to Interest
Stakeholder Involvement Impact Influence
(H/M/L)
Engagement
project) (H/M/L)

Director of project H M
Product sponsor

Landscape
Designer/We H H
b Designer
Existing
clients and M M
their
employees
Office
Green’s L M
investors

Office Green L L
receptionist
Prioritizing stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Drag each
stakeholder’s box to the
appropriate place on
the power-interest grid

Director of
Product
Power

Landscape
Designer/Web med
Designer
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest
EXAMPLE Prioritizing stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Pro tip: You can move
stakeholders higher or
lower (or more to the left
or right) within each box

Director of
Product
Power

Landscape
Designer/Web med
Designer
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest
EXAMPLE Prioritizing stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Pro tip: You can move Director of
stakeholders higher or Product
lower (or more to the left
or right) within each box

Director of
Product
Power

Landscape
Designer/Web med
Designer
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest
EXAMPLE Prioritizing stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Pro tip: You can move Director of
stakeholders higher or Product
lower (or more to the left
or right) within each box

Director of
Product Director of
Product
Power

Landscape
Designer/Web med
Designer
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest

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