The TOWS Analysis

TOWS Analysis is a variant of the classic business tool, SWOT Analysis

created by Heinz Weihrich. It is a variant of the classic business tool, SWOT
Analysis. Both TOWS and SWOT are having the same acronyms for Strengths,
Weaknesses, Opportunities and Threats, and in reverse order of the words.

TOWS analysis first matches internal factors to external factors to help

identify relevant strategic options that an organization could pursue. By combining
the external environment’s opportunities and threats with the internal organization’s
strengths and weaknesses, we can come up with four basic strategies. It can help an
organization to see how it can take advantage of opportunities, reduce threats,
overcome weaknesses and exploit any strengths.

Four TOWS strategies

As a result, you structure your thinking to cover all strategic perspectives

with corresponding action items:

Strengths/Opportunities (SO):

Consider all strengths one by one listed in the SWOT Analysis with each
opportunity to determine how each internal strength can help you capitalize on each
external opportunity.

Strength/Threats (ST):

Consider all strengths one by one listed in the SWOT Analysis with each
threat to determine how each internal strength can help you avoid every external
threat.

Weaknesses/Opportunities (WO):

Consider all weaknesses one by one listed in the SWOT Analysis with each
opportunity to determine how each internal weakness can be eliminated by using
each external opportunity.

Weaknesses/Threats (WT):

Consider all weaknesses one by one listed in the SWOT Analysis with each
threat to determine both can be avoided.

The inner four squares inside the Matrix represent what happens when the
corresponding column and row labels come together.
VMOST Analysis

VMOST stands for Vision, Mission, Objectives, Strategy, and Tactical.

VMOST is a tool that can help you determine whether your business activities are in
line with your plan and strategies. Because alignment is crucial to the success of a
strategy, so this can be a useful process to go through.

This Guideline in using VMOST analysis consists of 4 Steps. In each of

these Steps, it proposes to define certain Factors related to the Company (Consuunt,
n.d.).

1. Vision & Mission:

 Vision: How you see the Market, and its Future.
 High-quality Food is very expensive and must be
accessible to everyone.
 Mission: The Role that the Company plays in it.
 To offer high quality food in an affordable and attractive
way for everyone
2. Objectives:
 The Goals to be Achieved (and When). They should be Defined
and Measurable
 Have the Restaurant Open and fully operational before 6
months.
 Have a 10% Profit Margin.
 20% of your Clients must be Loyal Clients
3. Strategy:
 What Methodology will be used to achieve those Goals. It will
vary depending on the project.
 Customer Satisfaction is at the center of everything.
 You’ll focus on a Total Quality approach.
4. Tactics:
 What Actions will be used to comply with that Strategy.
 You’ll implement a Continuous Learning process to find
what your Customers value the most.
 You’ll use recipes that people know but employing good
products.
 You’ll check Social media to track How your Customers
perceive your Restaurant..
 You’ll analyze your Income and Costs once a month.