GANESH MAHALE- 1359

PURVA PATIL - 1383

 INDEX

● INTRODUCTION
● HISTORY
● SEGMENT OF ZOMATO
● PACKAGING
● MARKETING STRATEGY
● NET WORTH
● TURNOVER
● COMPETITOR AND RIVAL
● GRAPHICAL EXPLANATION
● RISK FACED BY ZOMATO
● CONCLUSION
● BIBLIOGRAPHY
 INTRODUCTION
● Started in -July 2008,Delhi NCR
● Founded by-DEEPINDER GOYAL & PANKAJ CHADDHA
● Initially named-’’FOODIEBAY’’
● In November 2010 it was renamed as- ZOMATO
● Category - Mobile Application based
● Sector- FOOD AND RESTAURANT GUIDE
● ZOMATO provides information and review on restaurants,
including images of menus where the restaurants does not
have its own websites.ZOMATO is the best way or option to
search and discover the places to eat
PRESENTATION ON
ZOMATO

Founded by-DEEPINDER GOYAL

& PANKAJ CHADDHA
 HISTORY
● Online restaurants search and discovery service
● Website founded in 2008 by Deepinder Goyal

Entered online grocery delivery in 2020

global expansion occurred in 2012.
Ventured into food delivery in 2015,
acquiring Urbanspoon.
Added services like Zomato Book,
Zomato Base, and Zomato Gold.
due to challenges.
Went public in 2021; ceased services in
most countries by the same year.
In 2022, introduced Zomato Instant and
acquired Blinkit.
Ceased operations in Australia by 2023.
Launched new features, including
Zomato Pay and Xtreme for hyperlocal
package delivery in 2023.
CUSTOMER SEGMENT OF
ZOMATO Profile -

● Age: 18-45 years

● Living in Metro, Tier-I and

Tier-II cities

● Likes to eat out or get food

delivered

● Prefers to read customer

reviews about the restaurant

● Loves Food
 PACKAGING

● SECURE AND DURABLE

● INFORMATION CLARITY

● SEALED FOR FRESHNESS

● USER-FRIENDLY DESIGN

● TEMPERATURE CONTROL
 MARKETING STRATEGY
● Advertising Marketing ● Email Marketing

● MEME Marketing ● Billboard Marketing

● Social Media Marketing ● T Shirt Marketing

● Visual Marketing ● Paid Marketing

Instagram 900K

Twitter 1.5M

Facebook 1.9M

Linkedin 1.4M
NET WORTH
Between 5 TO 6 Billion
TURNOVER
 Competitors and Rivals

SWIGGY : Founded in 2014

Headquartered in bangalore and operates in more than
500 indian cities as of september 2021.

The Faasos company is an Indian online food

FAASOS : delivery company that was incorporated in the year
2011. Faasos launched its mobile app in 2014 and
since then the company has been catering to the
customers of India as food on-demand service.
 online food ordering and delivery platform launched by
UBER EATS : uber in 2014.

Couriers deliver meals using cars, scooters, bikers or on

foot.

It is operational in over 6000 cities in 45 countries as of

2021.

FRESHVIEW : FreshMenu is a food-tech startup that delivers food to the

cities of Bangalore, Delhi, Hyderabad, Chennai, Pune, and
other nearing places. The speciality of the startup lies in its
variety of cuisines with highly experienced chefs and a
fresh food menu expanding every day. The startup keeps
up its name with the early delivery of fresh food.
Foodpanda : Currently the largest food and grocery delivery platform in
asia, outside of china, operating in 11 markets across asia.

Operates as the lead brand for delivery hero in asia.

Headquarters in singapore.

BOX8 : Started by Amit Raj and Anshul Gupta in 2012. Box8 was
launched as Poncho in the year 2011. Poncho was nothing but a
food delivery model with a quick-service restaurant format, which
was serving Mexican food. Then in 2014, Poncho rebranded to its
current name Box8 and also subsequently expanded its menu.
And as of today, Box8 is a full-stack online food delivery platform
serving fresh, healthy and warm meals across major cities in the
country.
Here’s a graph supporting an explanation of the company’s revenue, profit, and
loss.
Hyperpure is an initiative by Zomato that allows restaurants to buy vegetables and fruits,
meat and poultry, seafood and dairy, and all other groceries they might need.
Revenue of Zomato food delivery from financial year 2019 to
2022(in billion Indian rupees)
Risk faced by ZOMATO
1. Strategic Risk

2. Geopolitical Risk

3. Technological Risk

4. Operational risk

5. Regulatory and compliance risk

6. KYS (know your supplier) risk

OFFERS PROVIDED BY ZOMATO
❏ Zomato Gold : Zomato Gold is a membership program that offers
benefits like 1+1 on food or 2+2 on drinks at participating restaurants,
along with other exclusive deals and discounts. Memberships are
typically available for a monthly or annual fee.

❏ Zomato Pro: Similar to Zomato Gold, offering 1+1 on food or 2+2 on

drinks at select partner restaurants, but with a different pricing structure
and set of benefits.Zomato Treats: A loyalty program where users can
earn points with each order and redeem them for discounts or free
meals.

❏ Zomato Coupons: Regularly updated discounts and promo codes that

users can apply to their orders for savings.

❏ Zomato Specials: Exclusive deals and offers at specific restaurants,

often available for a limited time.
 CONCLUSION

In a span of 13 years (2008 till 2023) Zomato became a

small-time restaurant booking Tech Company to a
giant e-com company. The listing of the company into
the stock market is one of the greatest achievements
that the founders boast about. Leaving behind the
competition it has reached several milestones. Even
though the company is bleeding in terms of revenue
generation by giving more discounts to its customers,
it has created a brand image that most people trust.
This trust factor is also seen by the big VC investors.
❖ BIBLIOGRAPHY
● https://economictimes.indiatimes.com/zomato-ltd/yearly/companyid-57948.c
ms
● https://startuptalky.com/zomato-marketing-strategies/#SEO_Strategy_of_Zo
mato
● https://www.zomato.com/investor-relations/financials
● https://www.msn.com/en-in/money/chart?id=c2u427&timeFrame=1D&chart
Type=candlestick&projection=false
● https://economictimes.indiatimes.com/zomato-ltd/yearly/companyid-57948.c
ms
● https://www.slideshare.net/ShaneelPatodi/zomato-presentation
● Zomato Share Price Today (25 Jan, 2024) - Zomato Share Price Live NSE/BSE
(indiatimes.com)
● https://grm.institute/blog/research-study-on-risks-for-zomato/