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RÉPUBLIQUE DU CAMEROUN REPUBLIC OF CAMEROON

Paix –Travail -Patrie Peace-Work-Fatherland
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MINISTÈRE DE L’ENSEIGNEMENT SUPÉRIEUR MINISTRY OF HIGHER EDUCATION
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COMMISSION
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SSIION NATIONALE
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D’ORGANISATION
NISATION D
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ES E
EXAMENS
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NA
ATION
ON
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ONAL COM
COMMITTEE
OM
MMMIITT
TTEE FOR THE
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E ORGANIZATION
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AN
NIZ
IZAT
A ION OF NAT
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ONAL
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ENTRANCEEE EXAMINATIONS
XAMINATIONSS

HND
HN
ND PAPER
PA
APER CONTENT
CONTENT
T

JANUARY 2020

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SPECIALTY: CORPORATE COMMUNICATION

OPTION: CORPORATE COMMUNICATION

PAPER: CASE STUDY

Nature of paper: WRITTEN

Credit Value: 12
Time Allowed: Hours
04 Hour
urrs

I – LETTER H
HEAD
EA
AD

The letter head

eadd off tthe
hea he Quest
he Question
sttio
ion Pape
ion Paper
Pa
P obligatorily
ap r shall ob
bli
liga
gato
gat
tori
rilly ccontain
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on in tthe
he ffollowing
ollo
ol
llo
lowi
wing
wing
wi ng

INSTRUCTIONS
INSTRU UCTIO ONS
N TO CANDIDATES
S
This
Th
T i ppaper
aper carries three secti
ap
aper sections.
ions.
on
on
You
Yo
Y ou are
are required to answer aall
ar ll the questions
ll questions.
s.

III –FORMAT,
ORMAT, TYPOLOGY
–FO
FO TYPO
TY POLOLO OGY and TOP TOPICS
PIC
ICS
The QQuestion
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Pap haallll bbee constructed on 100
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1000 ma
m rks from four coree arareas:,ORGANISATIONAL
areas:,ORGANISA AT
TIION
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L
PSYCHOLOGY,
PSYC CHOOLOGY Y, HUMAN
H M
HU MA AN RESOURCE MANAGEMENT,BASICS
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CORPORATE
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OCIAL
CIAL
CI AL R RESPONSIBILITY,
ESPONSIBILIT Y, iin
TY, accordance
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cco
cord
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he fo
fol
llowingg elements:
owin

FORMAT
MAT TYPOLO
TYPOLOGY
T OGY GY TOPICS
TO
OPIICS
CS TO BE COV
COVERED
VE
ERR
RED OB
OBJECTIVES
BJEC
CTTIVES
Nature
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Nu umb
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Questions off Weig
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Qu ueessttiion
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paper per Question
SECTION
TION Pro
Problem
Pr
rob
oblem 3 35 15/10/10 OR
ORGANISATIONAL
ORGANISA
SA
AT
TIION
ONAL
L Knowledge
Kn
K now
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A Solving
S
So lvin
lv
ving PSYCHOLOGY
PSYCHO
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Qu
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opic:
c:
scenarios
IIndividual
Inndi
dividual dif
ffeerreenc
nces
differences es and
Stress in the workplace
Stress workpl
wo rkpllac
rk ac e

Policy
P
Po
oli
licy
cy fformulation
ormulation
IImpact
mpact of policy on
Im
productivity
Assessment methods for
selection and replacement of
employees
Selecting employees and

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Training
Theories of employee
motivation
Feelings about work
Productive
Pr
roductive and
ccounterproductive
co unterproductive employee
behaviour
bbe
ehhaavi
viouur
Occupational
O
Occcupa
cu
uppaattiion
onall health
health
Psychology
Ps
Psyc
ychology
Leadership/Power
Le
ead der
ership/Pow
weerr iinn
oorganizations
or
rgaani
niza
zaati
tionss
Organisational
saattiional ddevelopment
Orrganisa e eloppm
ev meenntt
aand
an
nd theory
t eo
th ory
Crisis
C
Cr
ris
isis
is management
is man
anag
gem
ement
Internal
In
ntern
rnal
all Communication
Com
o mu uni
nic
ica
catiion
o and
Communication
Communicat atio
io pproblems
on pr ob
bleems
Human
Hu
uman rela
relations
atiioonns
Physical
Ph
hysical psychological
psych
ch
hoollog
o icall and
social chaara
ract
c eristiicss ooff the
characteristics
wo rkpl
kplac
ace;
workplace;
Dr
rug use in the workplace
Drug woorrk
kppllaacce
Employment
Emmployment of persons with
peersonns wi
itth
h
disa
di abi
bilities
disabilities
SECTION
TIO
ON Problem 3 35 15/10/10
15/1
15 /10/
0/10
10 HU
HUMAN
UMA
M N RESOUR
RESOURCE
RCE
CE Knnowleedge
Knowledge
B Solvingg MANAGEMENT
MA
ANA
NAG
NAG
GE
EMENT Co
omp
mprerehens
Comprehension
Q
Qu estions
Questions Apppliccat
a ion
Application
ggiven
gi ven fromoom
m • Pr
P
Problems
roblems of ma managing
annaagi
gingg hhuman
uum
man
a
ddifferent
di fferent resources
reso
sour
urces
management
m ana
n gemeen ntt • Personnel
Per onnel fu
Pers
Pe functions
unccttiionns in n
scenarios
ssc
cen
enar
ario
i s organisations
organisati tion
o s
on
Personnel
• Peerssonn
oonnne
nel ma
mmanagement
naage
gemement n
techniques
tech
te chhni
niqu (recruitment,
iquess (re reecr
c uiitmmeennt,
sselection,
ele
l cttion, n eetc)
tc)
tc
Personnel
• Pe
Perrssono nel ddevelopment
neel de evelopmen nt
•WWork/
Wo ork
ork relations
k/ human relati tiioonns
SECTION
TION Problem 2 300 15/155 CORPORATE
C
COORRP PORATE SO SOCIAL
OC CIIA ALL Knowledge
C Solving RESPONSIBILITY
RESPONSI SIIBI
BIL LIITY
TY Comprehens
Comprehension
Questions Application
given from
different CSR
C
CS
SR and the law of
scenarios economics
CSR and social legitimacy
CSR expectations in rich and
in poor societies
The iron law of social

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responsibility
Moral and economic
arguments for CSR
The Role of Stakeholders in
CSR
Stakeholder
St
takeholder advocacy

The
T
Thhe ro rrole
le of business in
ole
ssociety
ociietty Consumers'
Cons
Co onnssum
umeerrs' awareness
and
aan willingness
nd willingn nesss toto pay
pay for
pa
socially
sso oci
cially
ly
y rresponsible
e pons
es n ib blee ccorporate
orppoora
or rate
bbehavior
be haavior
viioorr
The
Thhe commcommunications
munniiccations
rrevolution
re volution and annd
d its impact
imp
mpact onn CSR CSR R
Globalization
Gl
G lob
o alizatio on and
annd CSR
CSR
Success
Suuccces ess and
annd failure
fail
fa
fail
i uree with
with
wi t CSR R
initiativess
Corporate
Co orporatte re response
esspponse se to ci ccitizen
tiize
z n
demands via CSR CS SR
The
Thhe five stage stageses ofof
organizational
organizatio ona
n l grow
growth
wth h iinn CSR
Thhe Strategic
The St Im
mpoportance of
Importance
CS
CSRSR Implementationn
CS
CSRSR as a balancee bbetween etwe
et ween
we
orga
orrga
g ni
n zational meanss aand
organizational ndd eendsnds
nd
nds
The strategic lens
Th
The ns:: vi
lens: vvision,
isi
siononn,
missio io
mission,on, strategy,
str
t ategy, and ndd ttactics
accttiics
cs
Environmental
Ennvivironmentall aan and
nd ot other
ther
her
gglobal
gl
lob
ob forces propelling
obal prop
oppeellli
lingg CSR
CS SR R
Im
mpact of gl
Impact loobbalizat
globalizationatio
tio
ionn an aandd
co
ommunicatio
mm
communications io
onnss ttechnologies
ecchn
hnollog gies

III–SUBMISSION
II–SUBMIS SSI
SION
ON OF QUESTION
QUUEESSTI
T ON
O PAPPER
PAP
AP
APPE
P R
The Qu
Question
uestion o Paper shall be
tiion be submitted
submitted
su d alongside
alon
al ongs
on gsid
gside its
ide
id Marking
its Ma
Mark
rkin
rk ng Guide
kin
ing ide bothh in
Guuid in Hard
Haarrdd and
H and Copies
nd Soft Co
opi
pies
iess
too the Examination
Examinati
tion
onn AAuthorities.
u horities.
ut

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PAPER : PRACTICES IN CORPORATE COMMUNICATION

Field: COMMUNICATION
Specialty: CORPORATE COMMUNICATION (COC) COC
PAPER: PRACTICES IN CORPORATE COMMUNICATION
Nature of paper: PRACTICAL
Credit Value: 10
Time Allowed: 04 Hours

I – LETTER HEAD

The letter head off tthe

he Q
he Question
uestio shall
on Paper shal obligatorily
alll obliga contain
g torily con
nta in tthe
tain h following:
he

INSTRUCTIONS TO CANDIDATES
IN CAND
NDID
IDAT
ATE
AT ES
S
This
Th
T hi paperr carries
his car
arri
ries
es ffour
our sections.
Youu are required
Yo
Y reequ ired to answer alll tthe
quir he qquestions.
he uestions.
ue

III –FORMAT,
–FO
ORM MAT, TYPOLOGY
TYPOLO OGY GY aandnd TOPICS
The QuQuestion
Q ti Paper shall bbee co
uesstion cconstructed o 100 m
onstruccteed on marks core
re areas:: BASICS
arks from four cor S CS OF
BASI
BA F MEDIA
MEDIA
WRITING,
WRIT IT
TIN
NG, MEDMEDIA
DIA RRELATIONS
ELA
EL ATI NS and M
ATIO
AT MULTI
U TI MEDA and NEW MEDIA
UL A in
in accordance
accordance to
to the
the following
th folllow
fo owin
i g
elements:
lem
men
ents:
tss:

FORMAT
FO
OR
RM
MAT
A TYPOLOGY
TYPO
OL
LOOG
GYY TOPICS
TOPI
PICS
CS TO BE CO
COVERED
OVE
VERED OBJE
OBJECTIVES
JEECT
CTIVE
BE
TO B E
TESTED
TES
STED
ED
Natu
Nature
tu
ure
re of
of Number
N
Nu umber Percentage M
Percentage
Perc Mark
Mark
Questti ns
tion
Questions off Weight in Allocation
We
Que
Qu esttiion
es
Questionsio s the paper
pa per
Question
ON Pr
SECTIO
SECTION Problem
P oblem 2 2
20 10/10 BASI
BASICS
SIICS
SOOFFM
MEDIA
ED
DIIA Knowledge
Kn
K now
o ledge
C So
S olv
l in
i g
Solving WRITING
WR
RIT
ITING
ITIN G Comprehensio
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Qu
Q uesstit on
Questions o s Application
gi
iveen fr
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o
different
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en
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scenarioss bbetween
etw
wee
een the printt an
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nd eel
electronic
lec
ectronic
media

x Types
T
Tyypes of print media
and their components
(newspaper, Magazines
t ) andd their
etc) th i contents
t t
The principles and practice
of Broadcasting
Importance of Programming

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Announcing
The news concept, news
gathering methods,
Writing for different media
ttypes
ty
ypes of news and News
valul es
values
Qualities
Q
Quuaallit
itie
tiiees of the
ccommunicator
co mm muni
unnic
icaattor
or
Tools forr communication
To
Tools coom
mm munniiccat
a ion
aand
and Th heir
eiir us
Their uuses
es
Im
mppaact
ac off te
Impact ech
c nolo ogyy on
technology on
Mass communication
commu uni
n caation

ON P
SECTIO
SECTION Proble
Problem
r em 4 30 110/10/5/5
10 /10/5/5 MEDIA
A RE
RELATIONS
ELA
LATI
T ON
NS Knnow
Knowledge
K owledge
B Solving Comprehension
C
Co
omp prer hensio
Questions
Ques
esstions
ti x Media
Mediia Relations,
Rela
Re l tions, s,
s, Apppl
p iiccation
Application
give
veen ffr
given rom
rom
om
from strategies es for
for ageagencies,
geencncie
ciees,
s,
different organizations,
organizati tioons, s,
scenarios businesses,
bu usi
s ne
n sses,, mi m
ministries
inistries
aand
an
nd mission n
organizations
organizations. s.
Balanced
Ba alanced media coverage, cov
overraag ge,
respond
resp
re spon
sppo d to requests fo forr
inte
terv
te
erv
r ieiews
ew , data or ot
interviews, theer
other
ques stiion
questionsons aimed
a med at ppublication
ai ubli
ub licacatiionn
ca
or broadcast
bro
roadadccast on vari various
riioouus
deadlines.
dead
de adllines.
media
m relations
relati ons practice
ions
on pracaccti cee as
tice as
applied
ap
appl
ppl ied to thee media
pliie mededia
mmarketplace.
ma rketplac ace. Needs
e.. N ee s w
eeds within
itthi
hin
organizations
organiza zaattiions
ons forr PR
on PR
PRO
PR RO as a ddecision
e iissio
ec ion m makeraker
Mutuality
Mutual
M allit
it in
ity nm media
edia rel relations
elattioons
ns
x Recognizing
Reeeco
R cog izing what
co
cogn att
creates
crea ate
te and qu
tes qualifies
uaallliif
ifie
ifiies
news:
Crafting
Cr rafting nnews ewws mem
messages.
essssages.
Organizing
Or rggaani
nizi
niz ng sspecial
zing pecial events:
eexhibitions-trade
ex
exhi
xhi
hibi
bititio
ion
ons-ttrade fares-press
cconference-Friendship
coonf
nfer
fe ence-Friendship with the
media
Getting
G i ready d ffor iinterview- i
use of microphone
Differentiating between PR
and advertising-Producing
articles and news stories as,

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media relations
Organizing campaigns and
exhibitions

Teerminology, trends within

Terminology,
oorganizations
or ganizations and the Mass
M
Me edi
d a-Employing current
di
Media-Employing
technology
tech
te ech
chnol
nnoology
logy
lo gy to enhance PR
eefforts
ffforrts in vvariety
in a vaari
rieetty of campaigns
aand
an Programs.
d Programs ms..
ms

SECTION Pr
Problem
rob
oblemlem
le 3 25 110/10/5
10
10/1
0/1
/10/
0/55
0/ MULTI
M
MU LTI MEDIA
ME
EDI
DA Knowledge
Knowledge
K
C Solving
S o lv
l v
vi
i
ing
n Comprehension
C
Co mprehensio
Qu
Q ues
estion
Questions ns A
Apppl
p ication
Application
ggiven
giv
iven fr from
omm Basic
Ba asiic va
vvalues
valu
aluess ooff journalism
jour
jo urna
ur naali
l sm
differenen
different nt applied to o tthe
hee nnew
ew m edia
ed
media dia
ia
scenarios
scennar
arios Pr rinciples
Principles es ooff WeW
Web b ddesign,
esiign
g ,
information arch chititec
it
tec
ecturee,
architecture,
usability of news W We
Web eebb siites.
te
te
sites.
Ga ather
errin
Gathering ing information
inform rm
mat ation on
the
th he Web,
Web,
We b, principles
principles ooff
Co omputer-Assisted R
Computer-Assisted Reporting
eporrti
ep t ngg
Principles
Prrinciples of writ writingting an aand
nd
editing
edit
ed iting for the Web
Blogs
Bloggs and participatory
Bl particip ip
paattor
ory
journalism.
journa naalil sm
m. The audi audiences‘
dien encees‘
en s
engagement
en nga
gage geement with news neews ws Web
Web eb
ssites.
itees.
Basic
Basic principles
Ba princiipl p es es off video
v deo
vi
and ph
an
and pphoto
hoto forr the he Web.
th Weeb. b. The
The
multimedia
m
mu ltimedia ia newsrooms:
new
ewsr s oooms ms: hhohowow
Internet
the Inte tern
rnet is
net is changing
ch
hananggiing n thethe
structure
sttruuct
cturure of news
ure new
ewss or
ew oorganizations
orga
rga
ganizationss
--Ethical
Eth
Etthi
hica and
c l annd le legal
egaal pr problems
roblems ooff
online journalism.
jou
ourn
urn nalism.m -Blogss and and
an
paart
rticcipipator
participatory orry jjournalism.
ournalism m.
The audiences‘ engagement
Th
The ennggage
agem
ag ement
with news Webb sites.
with ssiite
tes.
s.
Baasi
Basicsicc principles
prin
pr inci
inci
cipl
ples of video
and ph
an
and pphoto
hootto fo
for th
for the Web.
The
Th
Theh multimedia newsrooms:
how the Internet is changing
ho
how
the structure of news
organizations

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SECTION Data 4 25 10/5/5/5 NEW MEDIA Knowledge

D Response Comprehension
and Application
Problem Analysis
Solving Th
The
he New media Synthesis
Questions
The
Thhe characteristics of new
me
m eddiia:
media: a: some
some defining concepts
Change
C
Ch han
anggee aand
nd continuity
nd
N
Ne
Newew MeMedi
Mediadia aan
di andnd Vi
V sual
Visual
Culture
Cult
Cu lt e
lture
The
T
Thhe vivir
virtual
irtua
uaal and vi visu
visual
suual
a
culture
cultur
urre
The
Thhe digi
digital
giita
t l virtual
virtua
uaal
ual
Pe
P ers
r pe
p ctive,
Perspective, e,, ccamera,
am
merra,
software
soft
ftwa
wareree
Viirtuaal im
Virtual mag
a ese /IIm
images/Imagesmaaage
ges ooff
ge
the virtual
Digital
Di igital cinema
cineemaa
Networks,
N
Ne etworks, Users
Usserrs and
a d
an
Economicss wh w
what at is th
the
he Internet?
Econnomics andd ne
Economics etw
tworked
networked
media
medi
me dia culture
Political
Poolitical economy y

III–SUBMISSION
II–SU
UBM
BMISSION
BMI N OF
OF QUESTION
QUES STI
T ON PAPPER
PAP PPE
PER
PER
The Qu
ueessti
tioon Paper shall
Question shal
hall be be submitted
suubm
bmit
itted alongside
allon
ongs
gsid
i e its Markin
i g Guide both
in
Marking th
h iinn Hard
Hard andd Soft Co
of
Soft opi
p ess tto
Copies o the
Examination
Examinat tio
ion AAuthorities.
uthorittiiees.

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PAPER: CONTEMPORARY ISSUES AND COMMUNICATION

Field: COMMUNICATION
Specialty: COC
Nature of paper:
p p PRACTICAL
Credit Value: 8
Time Allowed: 03 Hours

I – LETTER HEAD

The letter head of the Q uest

uestion
ion Paperr sh
io
Question hal
all
ll obl
shall lig
li gaato
torily
obligatorilyly
y ccontain
ontain
on n tthe
he fol
olllo
low
owingg:
following:

INSTRUCTIONS
INSTRUCTIO ONS TOTO CANDIDATES
This
Th
T his
is ppaper
a er carries twoo ssections.
ap eeccti
tion
tion
onss.
s.
You
Yo
Y ou are
are
arre required
ed to
required
re to answer
answer
an
answ er all the questions.

III –FORMAT,
–FO RMAT, TYPOLOGY
ORM TY
YPO OL GY aand
POLO nd TOPICS
nd
Question
The Qu uestiion Paper
err shall
sha ll bbee co
h ll
ha constructed
nstructed on 100 mar
ons marks core areas: MARKET
rks from two co MARKETNG NG AND
ETNG
NG AND
ND
ADVERTISING,
ADVE ERT BUSINESS
RTISING, BUSINES ES SS COMMUNICATION
C MMUNICATION
CO N in accordance too the following elements:
elemeents
nts:
nt s:

FORMAT
FO
OR
RM
MAT TYPOLOGY
TY
YPO
POL
LOOGY
G TO
TOPICS
TO TO BE COV
COVERED
VEER
RED
ED OBJEC
OBJECTIVES
O CTIVES
T BE
TO E
TESTE
ED
E
TESTEDD
Naatu
Nature
ture
ure
re ofof N
Number
Number Percentage
P ercentagge Mark
Mark
Questions
Quuesstiioonns of
of Weight
W
We ight in Allocationn
Qu
Q uestions th
Questions the paper
pape
pa p r per
Question
Ques
Qu sti
tion
ION Data
SECTION
SECT
TIO 3 50 20/20/10
20/2
/20/10 MARKETING
MA ARKRKE ING AND
RKET AN
A ND Knnowleedge
Knowledge
A Response
Respon onn se
se ADVERTISING
ADV
AD V
VERTISIN
E IN
N G Comprehension
Coom
mp prerehe
eh nsion
and
an Application
A
Appplliiccat
a ion
P
Pr oblem
Problem An
A nal
alys
y is
Analysis
Soolv
l in
i g
Solving Digital
D
Di gittaal Marketing
gi Mark r ettin
i g S
Sy
ynt
n hesis
Synthesis
Qu
Q uessti
t on
Questionso s Emerging
Emmerrggiingg Tre
Trends
end
n s – Clou
Cloudouud
Computing
Comp mput
mp utingg and
a d its Impact
an ctt
Digital
D
Diigi tal Marketingg Platforms
gita Plat
Pl atfo
forms
forrm
Understanding
Unnderstanddin ng ho
hhow
ow
technologies
technolo logi
gies
gi ess are
are
re harnessed
har
arnessed
ne to
create
crea
cr te new
eaate new w business
bus ine s models and
usin
ines
platforms
ppl
lat
atfo
atfforms
rm
m
Consumer Behaviour
C
Understanding
U d di C Consumer
Behavior: Concept,
Understanding Online
Consumer Behaviour,

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Culture, Spotting
Challenges and Opportunities
Integrated Marketing
Communication
Understanding
Unnderstanding Integrated
Marketing
Mark
Ma r eting Communication :
Co
C oncncept,
ept,, D
ep
Concept, efinitions, Creating
Definitions,
an IIntegrated
nteg
nt egra
raate
tteed
ed MaM rketing
Marketing
C
Co mmun u icat
Communicationicaattio
ic ion Pl
P a , IMC
an
Plan,
coommpponents: Advertising
components: Addve
verrttis
vert isinng Tools,
Pr
Prom
roommottio
Promotionalonaal Tools, Integration
Inntteg
egraati
t on
o
TTools,
To o s,, Activation
ol Act
c iviv io
ivatioon Tools
Toolls
Hybrid
H id MarMarketing
arrke
keti
tingg –
ti
Integrating
IIn
ntteegr
g ating Di D
Digital
gitall Mark
M
Ma
Marketing
ar etin ng
with
wi thh Conventional
Cononvention nal Ma
na M rketing
rk
Marketing

Value
Vaalue of Corporate
Corpo
orrp rate
tee
Advertising
Media for Corporate
M Corp
rp
por
orat
orat
ae
Advertising
Effective
Efffeecttiv
i eC
Corporate
orporratte
Campaigns
Camp paigigns
Psychological
Pssychological Pers
Perspectives
sppeecttiv
iveess
on Corporate Advertising
on ng
Branding
Br a ding Strategyy & Brand
ran Brraannd
Equity
Criticisms
Crrit
iticcis
is of Corp
isms Corporate
rp
porate
atte
Advertising
Adve
Ad ert
rtiising
the
the Future off Corporate
th Coorporraatte
Advertising
Ad
dve
vert
rtiising

N Da
SECTION Data
Data
t 3 50
0 20/20/10 BUSINESS
B
BUSIINE
S NESS Knowledge
K
Knnowledge
B Response
Re
Resp
esp
spon
pon
o se COMMUNICATION
C
COMM
CO
OMMUNUNNIC
CAT
TIO
ION Comprehension
Comprehension
andd A
Ap plication
Application
Problem
Probble
lem Analysis
Solving EF
E FFEECT
EFFECTIVEC IVE Synthesis
Questions C
CO OMMUNIC
COMMUNICATION CAT TIO
ION IINN
BUSINESS:
BUSINE NE ESS characteristics,
S: ch
har
arac
acteristics,
pprocess,
prroc
oce
cess
ess,
ess, iimportance
mpor
mpo
mp orta
t nce of
ccommunication
co
comm
omm
mmun u ication in business,
different kinds of
communication
communication, features of
communication.
THE PROCESS OF
BUSINESS
COMMUNICATION

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Elements of communication,
communication concepts.Non
verbal Communication, process
of preparing effective business
messages, planning steps, basic
orga g nisational plans, beginnings
organisational
aan
andnd endings, composition of the
me
m ess
ssaaggee.
message.
EF FFECT
FEECT
EFFECTIVE CTIV IVE
COMMUNICATION
C
CO OMM
M UNIC IC
CAT ATIO ION
PRINCIPLES:
P
PR RIN
I CIIPL
IN PL
PLES: Through
Th hro ougugh stylsstyles:
st tyl
y es:
completeness,
co omp
m leeteene n ss, clarity,
ccllar
a ity,y
concis sen
ene
conciseness, nes
ess, cor orre
or reect
correctness,c ness,
cconcreteness,
co ncretenesss, ge
nc ggestures:
estures ess:
es:
cons
co nsid
ns ider
e at
ations, ma
considerations, ann
nnerrs:
nner
manners: s
cour
urtetesy
courtesy,syy, pprres
esen ntaattiion
presentations o s andd
follow-up up oorr fe
ffeedback.
eedba
eed b ck k.
BUSINESS
BU USINE ESS S LETTERS:
LET E TE ERSRS:
Direct request lletter, ette
et ter,
te r lette
letter er off
inquiries, claims and annd rerrequests
quuesessts
ttss
for adjustments, req que
uest
uest
requests ss
rregarding
re g rdingg routine
ga rout
rou ine business
ut busisiine
ness or
publbliic
bl
publicic ccauses,
au
auses,
au invitatio
invitations,ioons
ns,
orrde
derrs, reservations, favourable
orders, faavo
vourrab ablee
rreplies,
eplies, unsolicited fav voouuraabblle
favourable le
m
mess
me ess
s aga es, request, sales
messages, ess lletter,
eettte
terr,,
eval
alua
allua
u titing
evaluatinging
n your achiev vem
achievements, men nts
ts,,
market research,
ressea
e rch, mak making
kin ng
preliminary
prelim mininar
inar
aryy career decisions,
dec
eccis
isiioonnss,
resume,
reesu me, job applicat
sume application atio
io
on le letter.
ett
ttere.

III–SUBMISSION
II–SUBMIS SSIIO
ONN OF
OF QUESTION
QUESTI TIO
TI
ION PAPPER
PAP
A PER R
The Question Paper
err shall
shall
hall
ha l be
be submitted
submitteed alongside
alon
ongs
on
ngs
gsi e its Mark
gsid king Guide both iinn Hard
Marking H rd
Ha d aand
n Soft Copi
nd piieess tto
Copies o tth
hhe
the
Authorities.
Examination Authoritittie
ies
es .

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PAPER: BUSINESS AND CORRPORATE COMMUNICATION

Field: COMMUNICATION
Specialty: COC
Nature of paper: WRITTEN
Credit Value: 06
Time Allowed: 02 Hours

I – LETTER HEAD

The letter head of tthe

hee Q uees
u est
stion Paper shal
sti
Question sh
hal
a l obli
shall igato
gaatorily
g to l contain th
to
obligatorily he fol
the olllo
owi
w ng:
ngg:
following:

INSTRUCTIONS
IN
NSTRU
ST
TRU
RUC
UCT
CTIO
TIO
IONS
NS TO
TO CANDIDATES
CAN
CANDDID
IDA ES
IDAT

This pap
Th
T paper
aper carries
ap carrrriies
es ttwo
wo section.
Yo
Y ou are
You a e required
ar requ
quuire
ired
ir ed to answer all tthe
hee qquestions.
ueestions.
u

III –FORMAT,
–FO RMAT, TYPOLOGY
ORM TYYPPO LO Y aand
OLO
LOGY n TOPICS
nd
The
he Question Paper
Th er shall
hall be constructed onn 100 marks from
sha m one sub-core area: CONFLICT
areaa: C
CO
ONFFLICT
MANAGEMENT
MANA NA
AG EMENT AND BUSINESS
GE BU
US
U INESS MANAGEMENT
SIN MANA
MA N GEM ME
ME
MENT in accordancee to the following
follo
low ng elements:
owi eleme
ments:
me

FORMAT
FO
ORM
RMAT TYPOLOGY
T
TYPO
POLO
LOG
OGY TO
TOPICS
OPI
PICS TO BE OBJEC
OBJECTIVES
CTIV
CT IVES
COVERED T BE
TO E
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T
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ED
Nature
Na
N atu
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Percentage
Per tage
ge Mark
Mark
Q
Qu esstiion
Questions o s of Weight iin
n Al
Allo
loca
cati
tion
Allocation on
Q
Qu estion
on
ns th
Questions the paperr per
Questio
Question on
SECT
SECTION
TION
IO
ON Problem
Prob obleem
oble 4 50 0/10/10 CONF
220/10/10/10
20 /1
10/ CON LICT
CONFLICT Knnow
Knowledge
wleedg
dge
A Solv
Solving ving
ing MANAGEMENT
M
MAN
MAANAGEME ENNTT Commp
m preehension
Comprehension
Ques
Questionssttiion
ons
ns Apppl
pliccat
a ion
Application
ggiven
gi ven
ffrom
fr om
ddifferent
di
diff
iff
f er
e ent Differences
D
Di ifffferren nceces an
ces and
nd
ssc
cennar
ario
scenarios i s similarities
simi
i ila
l riritit es
ti es between
bettwe
ween
e Crisi
Crisis
siss
an
nd Co
and C nnffli
Conflict lict
ct
ct
Understanding Crises
Un
Understanding Crris
ises
es and
and
nd
Conf
Co nfl
nf
fli
li Manag
lict
Conflict Managementgemmeennt
Unnders rssttaandi
Understanding ndin
nd ing th
tthe
he causes
Usefulness
Us
U sef
efululneness ss of Crisis
Management
M
Maana
nage
nag gem nt
geme
Stages
Sttages of conflicts
Approaches
Ap pproaches and styles of
conflict management
Communication and
Crises/Conflict Management

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Conflict Resolution
The notion of fairness in
Crises Management
Biblical Foundation for
Conflict Management

SECTION Data 4 50
50 220/10/10/10
20
0/1
/100/
0/10
0/10 10 B
10/1
10/1
/10 BUSINESS
BU
USI
SIN
NE
ESS
SS Knowledge
C Response MANAGEMENT
MAANAGE
NAGE
NA GEM
MEENT
N Comprehension
and Application
Problem m
Solv
vinng
Solving Types
Tyype
p s off bbusinesses
usines esse
sees
Quues
esti
stiio
on
Questions ns The
Thhe rolee ooff tte
technology
e
echnolo l gyy iin
n
the application
th applicat attio
ion of
ma
mana
anage
nage
na g ment principles
management priinc
ncip
iples
les
le
Sk
killllss required
Skills req
equirereed for ca are
r er
career
success
Managing
M ng cchange
hhaangee iinn
business

Soocial, cultural,
Social, cultural all, ec
eeconomic
conomic
aand
an d en
envi
v ro
vi r nmentall cca
environmental ase
s s
cases
Buusiness corresp
Business sponondeenc
on
correspondences n es
e
(r
(reading writing and d
speaking)
sp
The
Thh role of manamanagersnaage
gerss
Decision
Deeciisi
s on makin
making ng
Management
Mannagement styles
Ma
M sty yllees
The
Thhe impact ooff ex eexternal
xteernrnal
al
va
ari
riab
ables
variables
Buusinesss rresearch
Business esea
es earc rcch and
a d its
an
instruments
instrume entts
Team
Teeam
am w work/
o k// feedback
or feeeedbac
dba k
db
Setting
S
Se
eettingg and
annd at
aattaining
taaiin
ning
management
manage geemeent goals
goa
oaals
l
Effective
E
Efffect
cttiv
ve planning g
Globalization
G
Gllobalization and an nd change
chhan
ange

III–SUBMISSION
II–SUBMISSION OF QUESTION PAPPER PAPPPER
PEER
The Question Paper shall be submitted alongside its Marking Guide both in Hard and Soft Copies
to the
h EExamination
i i A Authorities.
h ii

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PAPER : INTRODUCTION TO MASS COMMUNICATION

Field: COMMUNICATION
Specialty: COC/JOU
Nature of paper: WRITTEN
Credit Value: 06
Time Allowed: 02 Hours

I – LETTER HEAD

The letter head of the Q ueest

u sttiio
Question ion
o Paperr sh
sshall
hall
alll obli
liig
gaato
torily
obligatorilyly
y con
onntain
containn tthe
he fo
ollo
ol lowingg:
following:

INSTRUCTIONS
IN
NSTR
ST
STRU
RUC
UCTIO
CTIONS
NS TO
TO CANDIDATES
CA
CAND
AND
DIDAT
IDAT
ID ATES
ES

This
Th
T his
i paper carries
car
arrriies oone
ne section.
Yoou are required
You
Y reeqquuir
ired to answer alll tthe
he qquestions.
he uestions.
ue

III –FORMAT,
–FO
ORMMAT, TYPOLOGY GY Y aand
nd TOPICS
The
The Question Paper
err shall
h ll be co
sha constructed
ons
n tr
t uc
u ted on 100 marks from one
d on sub-core
o e sub-co
on ore area:
INTRODUCTION
NTR ROD
ODUCTIONON TTO MASS
O MA COMMUNICATION
ASS COMMU UNI
N CAC TION in accordance to the
thhe following
folllowing elements:
low element
ntts:
FORMAT
FO
OR
RM
MMAT TYPOLOGY
T
TY
YPO
POL
LOO
OGY
G
GY TOPICS TO BE OBJE
OBJECTIVES
JE
ECTTIVE
COVERED TO BE
BE
TEST
TEED
TESTEDD
Naatu
Nature
tur
ure
re of
of Numb
Number
mber
er Percen
Percentage
enta
tagge Mark
Mark
Questions
Quuesstiio
onns of Weight Allocation
ht in Allocacation
Question
on
ns th
Questions thee paper
papeer perr
Q uestion
Question
SECTION Data Res
SECTION
TIO Response
essp
poonse 2 5
50 25/25 INTRODUCTION
IN
NTRODUC
UC
CT
TIION
N TO
TO
A Problem
and Prrob
oblem
le MASS COMMUNICATION
COMMU
OM
MMU UN
NIICA
ATI
T ON
Solving
So
Questions
Q
Quuestions
11.. TThe
he IInternet,
nter
nt errne
net, D
Digital
igital
ig
Media
Medi aand
diia an
dia nd Media
Meedi
da
Co
C onv
n errge
Convergence gence
Mass media aand
M nnd
d tthe
he
he
Process
P
Pr ocess of communication
com
mmunmuni
mu nica
cation
Surveying
Suurv
rveyeyiin the
ng thhe cultural
llandscape,
land
la
annddsc
dsc ape, ccritiquing
scape
ap r tiquing media
ri
andd cu
an ulture
culture
Evvolution of the internet
Evolution
From Media
Convergence to the Web, the
internet and democracy
2. Sound Recording and

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Popular Music
Development of sound-
recording
The music industry; US
and the world.

T
Thhe Business of Sound
The
rrecording
re cco
ord
rdin
din
ing
Popular
P
Po lar Radio
opula
puular
la Raadi
R dio and the
OOrigins
rig i s of Broadcasting
gin Brooaaddcast
cassttin
ca i g
Evolution
E
Evvoluttio
i n off Radio
Rad
adio
dioo
technology
teech
chnnoology y and
anndd social
socia
iaal impact
impaact
im
impa c
The
h eeconomics
ccoonomiicsc of ra radio
adi
dio
bbr
roa
o dc
d ast
broadcast
Ra
R adi
d o andd democracy
Radio de crac
de
democr crra y

SECTION Problem
SECTION
TIO Probblelem 2 50 25/25
25/2
25 /255 Teelevi
Television
visi
sion
onn aand
nd CabCable:
a lee:
ab Knowledge
Kn
noow
wledge
B Solvlv
vin
Solvinging The power of vvisual isua
is u l culture
cu
ult
lture
urre Co
omp
mpreehe h nsio
Comprehension
Questions Development
De evelopmen ennt ofo TV and Appplic
pl i aattio
Application ion
given from m pprogramming
pr oggraammm ing trentrends
ennds
ds
different Development
D eevelopmentt of of Cable
Cab blee
en
ntrt ep
epreene
n u
entrepreneurial urria
i l
si
ittu
uaattio
ion
situations.nss.
s. Regulatory
Reegulatory cha challenges
haall
llen
enge
ggees
and the economicss of of
ownership
oww of TV and annd Cable
Caabl
C ble
MMovies
Mo ovies
vie and the imp
vi impact
mp pact
act off
images
immagess
Evolution
E volution
v off MMovies
ovie and
iess annd
tthe
he rise of Hollywood
Hoolllyywwoood
The
Thhe Stud
Studio
uddio
io ssystem
ysstem m
golden age‘ agee‘
The
Thhe eec
economics
con
o om
omic i s off
business
buussiine
nessss
Popular
Po
opup laar movies
pu moviies and
democracy
demo
mo ocr
c ac
acy

III–SUBMISSION
II–SUBMISSION OF QUESTION N PAPPER
PAP
APPE
PPE
P R
The Question Paper shall be submitted alongside
alon
l ngs
gsid
sid
ide its Marking
its Ma
it Marki
rk
kin
ing G
ing Guide
uide both in Hard and Soft Copies
too the Examination Authorities.

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PAPER : ENTRPRENURIAL STUDIES

Field: COMMUNICATION
Specialty: COC/APR/MPA
Nature of paper: WRITTEN
Credit Value: 02
Time Allowed: 02 Hours

I – LETTER HEAD

The letter head of tthe

hee Q uees
u est
stion Paper shal
sti
Question sh
hal
a l obli
shall igato
gaatorily
g to l contain th
to
obligatorily he fol
the olllo
owi
w ng:
ngg:
following:

INSTRUCTIONS
IIN
NST
STRUCT
STRUCTIONS TO CANDIDATES
CAND
CANDID
ID
DAT
ATES
ATES
E

This
Th
T hiss ppaper
aperr carries
car
arrriies one section.
Yoou are
You
Y arre required
quired to answer all
rreequ ll tthe questions.
he que
ueest
s ions.

III –FORMAT,
–FO
FO
ORMAT, TYPOLOGY
TYPO
TY POLOLO
OGY and TOP PIC
ICS
TOPICS
The Qu
The uessti
tion
Questionon Paper
Pap
apeerr shall be constructe
teed on
ted
constructed o 100 marks from one
one sub-core area:
ENTR TR
REP
PRENEEUR
URSH
ENTREPRENEURSHIP HIP
IP iin
n accordance to the following
folllo
lowi
wing
wi
ing
n elements:
ele
leme
ment
men s:
nt

FORMAT
ORM
MAT
AT TYPOLOGY
TYPO
PO
OLO
LOG
GY
G Y TOPI
TOPICS
PICS
CS TO BE OBJEC
OBJECTIVES
CT
TIV
IVES
IV
COVERED
COVE
CO VERED TO BE
E
TEST
TE
ED
TESTEDD
Nature of Number
N
Nuumb
m er Pe
Percentage Mark
Questions
Q uestion
ns of Weight
Weig
We ight
h in Allocation
n
Questions
Q
Qu esstiions the paper
on per
Question
ECTION P
SECTION Problem
Prroobble
lem 2 50
0 25/25 ENTREPRENEURSHIP
EN
ENT
NTR
TREP
E RENE
RE
ENE
NEUR
RS
SH
HIP Knowledge
K
Knnow
o ledge
A Solv
So l
lv
v
Solvingi
inng C
Co
omprehension
Comprehension
Ques stion
Questionstiion
ons A
Ap plication
Application
given from om
om Ty
Types
T ype
p s of entrepreneurs
entrepr prren
eneu
eurrss
different Entrepreneurial
E
Enntrepreneeurria ial
entrepreneuria
entrepreneurial al Motivations,
Motivati tion
on
ns,
s, vvariables,
aarria
iables,
iabbl
bl
situations. cr
reaati
tivit
vviity
creativity ty and
andd iinnovation
nnovation
Conccept of Business and
Co
Concept
Business Environment

Forms of Business
Ownership and Legal
Implications

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ECTION Problem
SECTION 2 50 25/25 Accountability in private Knowledge
B Solving business
bu Comprehension
Questions Management
Ma
M annaage
g ment of small Application
given from scale
sc
cal
ale industries
le iin
ndu
dussttri
ries
es
different Teamwork,
T
Teeamwo woork,
rk, Group
rk Grou
Gr oup
entrepreneuria
iaal
entrepreneurial Dynamic
Dynami
Dy mic and
mi
situations. Entrepreneurship
E
En trep
eppre
reneur
ne rsh
ne s ip
Writing
Wr
W iting Business
rit
it s ness Plan
Buusi Plaan
Feasibility
and Feasib
an billit Studies
it Stud
ity uddie
i s

III–SUBMISSION
II–SUUBM
BMIISSSIONN OFOF QUESTION
QUES STI
TIONO PAPPER
Th
Thehe Questi
tiion Paper
Question Pap
per shall
shhaall
ll be submitted alongside
alonngs
gside its Markin
in
ing
ng Guide both in Hard
Marking rd
d and
and
n Sooft
ft C
Soft opies
Copies
too the Examination Authorities.
Exaamination Authoririti
tiieess.

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PAPER : MEDIA AND STRATEGY RELATIONS

Field: COMMUNICATION
Specialty: COC/JOU
Nature of paper: PRACTICAL
Credit Value: 04
Time Allowed: 3 ½ Hours

I – LETTER HEAD

The letter head of tthe

hee Q uees
u est
stion Paper shal
sti
Question sh
hal
a l obli
shall igato
gaatorily
g to l contain th
to
obligatorily he fol
the olllo
owi
w ng:
ngg:
following:

IINSTRUCTIONS
IN
NSTR
STRUCT
ST RUCTIO
IONS
NS TO
TO CANDIDATES
CA
CAND
ANDID
ND
DID
IDAT
A ES
E

This pap
Th
T paper
apererr carries
car
arries six
arri six sections.
You
Yo
Y u are
arre required
rreequ
q ired to answer aall
ll thee qquestions.
ll uestions.

III –FORMAT,
–FO RMAT, TYPOLOGY
ORM TY
YPPO LO Y aand
OLO
LOGY n TOPICS
nd
Question
The Qu e tion Paper shall bee cco
ues constructed
on tructed on 100 ma
ons marks sub-
arks from six sub NEWSPAPER
b- core areas: NEWSSP
PA P R AND
APE
MAGAZINE
MAGA GA PRODUCTION,
AZIINE PRODUCTIO ON COMMUNICATION
N,, COMMU MUUNI ON STRATEGY, MEDIA
N CATIION MEDIA MANAGEMENT,
MA ANA
N GEME
ME NT, MEDIA
ENT
STUDIES,
STUDUDDIES
IE
ES, EDITTORIAL LW WRITING
RITING in n aaccordance
c ord
cc elements:
dance to the following el
leme
ment
ntts:
s:

FORMAT
FO
OR
RM
MAT TYPOLOGY
TY
TYPO
POL
LOOGY TOPICS
TO
TOPI
OPI
PICS
C TO BE COV
COVERED
VER
ERE
ED
D OBJECTIVES
O BJE
EC
CTTIVES
Natu
Nature
ure
re off N
Number
Number Percentage
P ercentaage Mark
Mark TO
TO BEE
Quuesstiion
Questions ons o
off W
We ight in Allocation
Weight n TESTTE
ED
TESTED D
Qu
Q uestionss th
Questions the paper
pa per
Q
Qu esti
tioon
Question
SECTION Dataa
SECTION
TIO 4 20
2 0 5/5/5/5
5/5/
5/55/5 NE
NEWSPAPER
EWS
WSPA
P PER AND
AN
ND Knnowleedge
Knowledge
A Respon on
Response nse
se MAGAZINE
MA
MAG
AGAZINE
GA P
PRODUCTION
RO
RODU
ODU
UCT
CTIO
ION Coom
mpprreehension
Comprehension
and Apppllic
icat
a ion
Application
- Classifi
Classification
fica
caati
tio
ion
on off Newspapers
News
Neew paapers
P
Pr oblem
Problem A
Annal
nal
alys
y is
Analysis
and Ma aga
gazziine
gazi
Magazines n s
Soolv
l in
i g
Solving Synthesis
S
Sy
ynthesis
Qu
Q ues
esti
t on
Questionso s - Miss
M
Mi iss
ssiion st
Mission tat
a em men
ent, editorial
statement, editorial
policy
policy, y, ho ous
use st
house sstyle,
yle,
e editorial
editorialsalss
- Fu unc
ncti
Functiontion off editorial
editorial
edd pag
pa ges,
ge
pages, s,
oopinion
opin
op p nioion ppages
ages and ed dittor
orria
editorialial
ia
caartoons
cartoons
- Newsro
Newsroom ro
oom m personnel
pers
erso
er sonn
nnel and
organization
oorrggaaniza
niza
ni zati
tionn
-CCo opy
Copy py flow and copy editing
- The concept of gate-keeping
- Conflict of Dual mandate and
business interest
- Need for photographs and
cartoons in

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newspapers/magazines
- Photo-selection and editing
- Legal and ethical issues in
photo-selection and editing
- Legal and ethical issues in
newspaper/magazine
new
ne wspaper/magazine
pproduction
pr roodduc
ucti tioonn
- Why
Wh hy editing
eeddiitttinng and
iin and page make-
up
up
Copy
- Co
C p ffitting
py ittti
ting
n and ndd ttypes
yppeses ooff pappagege
make-up
ma
m ake-up upp
- Elem
Elements
men ennts ts of page
ts paaggee mmake-up
akee-up upp
- He
Headlines
H adlines and annd theirr
importance
impo
im poortrtaannce c
- Th
Thehe prprin
printing
inntiingng pprocess
roceceess
- ICT‘s appl application
plic
iccat
atio
i n in n
newspaper/magazine
newspaper/ma agaazine
zin
zi
production
- Factors militating g ag
aagainst
gaia nstt
nnewspaper/magazine
ne wspaper/ma magazine ne
pr oduc
oduc
od ucti
production tion
ti onn in in Cameroon
Camero roon
oonn
CTION Da
SEC
SECTION Data
D taa 4 20
0 5/5/5/5 COMMUNICATION
COOMM MMU UNICATION N Knowle
Knowledge
K leedg
d e
B Re
esp
sponse
Responseonse
on se STRATEGY
ST C
Co mprereehe
hension
Comprehension
an
nd
and - Su
Success and failures ooff A
Ap plicaatio
Applicationionn
Pr
roobbble
Problem lem communication
co
ommm un u ication progra programmes
am mm mess A nalyssiss
Analysis
Solvin
Solvingi g Public
- Publ icc rrelations,
blic elat
el a ions, defidefinition,
fini
nniiti
tionn, Synthesis
Syntheesis
Quuessti
Questionstion
ons
on history
histororry andan nd theories of of public
publ
pu bliicc
relations,
re
ela
lati
tioon
ti on Public rela
ons, relations
atiion
ons
Industry
In
ndu
duststry
Research
- Re eseearch methods, mettho research
oddss, re esesearch chh
design
de
- Practici
Practicing cing nngg quantitative
quauanttittaattiv
tiv
ivee
research
re
eseearch
arrch h
- Pr
Practicing
P ractiticing ng qqualitative
u liita
ua tati
ati
t ve
research,
rese ear
arch
c ,R
ch Re
Researching
ese
ese
seara ch hing
Sp
S pecciiaaliz
lizationns
li
Specializations
-PPlanning,
lannni
ning,
i Implementation,
Implem meen nta
tatition
on,n
Evaluation
- Pr
Practicing
raccti
ticciing
ng ttactics.
acti
acticcs.
-OOrganizing
Or
rga
gan
anniizing
in timely events
- Crises management principles
- Using the media at the
appropriate time
- Suggesting with solutions
- Good relations with members

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 THE PENTESTERS SOLUTION PROVIDERS No1 CMR HND Platform

of the organization

SECTION Data 4 20 5/5/5/5 MEDIA MANAGEMENT Knowledge

C Response Comprehension
and x basic management Application
Problem principles,
prin
pr i ci
c ples, Analysis
Solving x Managerial
Ma
M ana
ana
naggeeri r al skills in Synthesis
Questions media
me edi
diaia production
prod
pr oduc
duucctit on and
promotion;
ppr romotio ion;
n;;
x Market
M
Ma
Mar arkett for visualvis
isua
is uuaal media
medi
me da
products;
pprrodo uccts ts; market
m rkett
ma
analysis
analys yyssiiss and
nd m meeting
eeting
ngg
the
thhe demand.
ddeemandd.
x On
O nnli
Onlineline
ne marketing,
mararkekeeti
t ng,
x mo obbssou
o rcciin
mobsourcing. ng.
x Me
Mediaediia pr pproduction
roduccti t onn
planning:
planni ingg: production
pprroduc u tion
on
n
objectives/goals;
objectives es/g/g
goals;
Mobilisingg hhuman uman
um m n
resources — pr production
rod
o uction
crew
crew
cr ew and cast, casst, contracts
con
o tracts
and call sheet sheets;ts;
Acquiring/hiring
Acquiring/hiri inngg
equipment andd
pproperties;
pr operties; BookingBoookkin ng
studio
tu io floor and
stud
st nd time,
tim
ime,
mounting
mo ounting sets. settss..

TION Dataa
SECT
SECTION 4 20 5/5/5/5
5/5/
5/ 5 5/
5/55 MEDI
MEDIA
ME EDIDIA A STUDIE
STUDIES ES Knnowleedge
Knowledge
D Response see ƒ The va various
ariiou
ous fo
forms
orm
rms
m off Comprehension
Coomp
mpreehension
and media
medi diaa Apppliccat
ation
Application
P
Pr oblem
Problem m Difference
Di iffferren
encccee bet
between
twe
weeenn mmass
ass A
Anal
Annallysis
Analysis
So
Solving
Solving me media
ediia and
and ordi
an ordinary
ina
n ryy media
med dia S
Sy
ynt
nthe
h sis
Synthesis
Qu
Q ueesstions
Questions Characteristics
C
Ch har
a acte teeri
r sttic
ics of each
medium um andand
nd ttheir
heir aadvantages/
dvantage gees/
s/
ddisadvantages
di saadv
dvaanntagees
dva
Addve
A vertising medi
Advertising diia an
media aand
nd th
ttheir
heir
va alues
values
Thhee Pri
The Pr rin
int media
Print medi
me dia and their
dia
iimpact
immppaactt in
in the
the economy, society
th
aand
an
nd gove
ggovernance
ov rnance
Thhe electronic media and
The
h i impact
their i i the
in h economy,
society and governance
The new media
History of the new media

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 THE PENTESTERS SOLUTION PROVIDERS No1 CMR HND Platform

and their evolution

Globalization and the new
media
Problems and prospects of
the new media in developing
countries
cooun
untries
Mass
Ma
M assss media production
F
Faact
ctor
Factorsoorrs af
aaffecting
fffeect
c ing the
ddevelopment
de velopm
pmen ent
nt of
of broadcasting
brro
oad
adcasting in
Ca
Camerooon
Cameroon

SECTION Da
Data
attaa 2 2
20 10/10 EDITORIAL
EDITOR
OR
RIA
IAL WRITING
WR
RIT
ITING
T Knowledge
Knowledge
K
E Response
Re
R espo
spponse Comprehension
C
Co mprehension
an
nd
and - Re
Reasons
R
Reas
eas
asonons for edit editorials
ittor
o ia ials
ls - The Apppl
p ication
Application
Problem
P
Pr
roblem m edit
itor
or - Th
editor Thehe ed
eeditorial
i orriiaal bboard
it oarrd Analysis
A nal
alys
ly is
Solving
Solvin ng - Editoriall conference
conf
co nnffer
e encee - Is IIssues
sssuues
es Sy
ynt
n hheesi
Synthesisss
Ques stionss
Questions discussed at the he eeditorial
d to
di t riiall
conference
- Editorial research h
- Difference ce bbetween
etween n ppress
ress
conference
co
onf
nfe
feren
erenncece and editori
editorial riaal
al
conf
nfererence
conference
- Editorial topics and eexamples xamp
xa ple
les
- So
Sources
Soururces of material
→ WrWriting
Writ i in
ingg
- Concei
Conceiving
eivinng ideas - Ed Editorial
dit
itor
oriiaal
writ
itin
ingg principles
writing principles
- Th
Thee opening para paragraph
ragrgrrap
aph -
Components
Coomp
mpon onents off th the
he body
bodyy
- Making
Ma it in
interesting
ntetere
rest
re stin ng -
Conclusion onn
- Di
Diff
fffer
erenc
ence bet
en
Difference twe
ween
between eenn eeditorial
ditorial
di
and
an features/opinion
nd ffe eaturess/o
ea / piini nion
o
- Audi
Audience
dien
encece aand
ce nd fee
nd feedback
edback
mechanism
m
me chan
chhan nis
im
-LLetter
ett
tterr tto
o the editor orr

III–SUBMISSION
II–SUBMISSION OF QUESTION PAPPER PAP PPE
PER
ER
The Question Paper shall be submitted alongside its Ma
M rk
king G
Marking uid
ide both in Hard and Soft Copies to the
id
Guide
Examination Authorities.
Authorities

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 THE PENTESTERS SOLUTION PROVIDERS No1 CMR HND Platform

COC AND ALL OTHER SPECIALTIES

PAPER: DEFENSE OF INTERNSHIP REPORT

Nature of paper: ORAL PRESENTATION

Credit Value: 06
Time Allowed: 01 Hours

I – LETTER HEAD

Question
The letter head of thee Q uesstttio
ue sshall
ion Paper sh
io hal
all obligatorily
ll obli
liig
liggaato
torily
ly contain
y con n tthe
ontain following:
he fol
olllo
olloowi
w ngg:

INSTRUCTIONS
INSTRU
RU
UC
CT
TIO
ONS
S TO
TO CANDIDATES
CAND
CA
AND
NDID
DID
IDAT
AT
AT
TEES

This
Th
T his
i ppaper
aper
ap er carries
er carries
ess ttwo
woo ssections.
w ections.
You
Yo
Y ou are
aarre required
requir
irred
ed to
to answer all the qquestions.
uest
uest
ues io
i ns.

III –FORMAT,
–FORRMAT, TYPOLOGY
RMA
RM TYYPOOLO
LOGY Y aand
nd TOPICS
nd
The
he Question Paper shall
Th haall be constructed onn 100 marks from
sh m one sub-core areas:
areas INTERNSHIP
as:: IIN
NTE
ER
RN
NSH
S IP
REPORT
REPO RT iin
ORT the
he ffollowing
n accordance to th ollow
win elements:
ng elementss:

FORMAT
ORM
RM
MAT TYPOLOGY
TY
YPO
POL
LOOGY
GY TOPICS
TO
OPIICS
CS TO BE COVER
COVERED
ER
RED
D OBJE
OBJECTIVES
ECTTIVE
TO BE
BE
Naatu
Nature
turree of
of N
Number
umber Percen
Percentage
nta
t ge Mark
Mark TEST
TEED
TESTEDD
Questions
Ques
Qu stion
tion
ons of
of Weight
Weig
We ight Allocation
ht in Al
A lo
occati
tion
Qu
Q uestions th
Questions thee paper perr
pe
Question
SECTION
ECT
TION 70
0 7700 Cont
Context
nttex
ext of
ext of the project rreport:
ep
epor
po t:
A ¾ GENERAL
INTRODUCTION
INTRODUC
IN UC
CTI
TION N
¾ PART O ONE(
NE
N E( CH
CHAPTER
HAPPTE
TER
E
ONE E AND
AND TWO)
AN TWO)
TW
¾ PA PART
ARRTTTTWO(CHAPTER
WOO(C CHA
HAPTER 3
AND
A ND FO
FOUR)
OUR
URR))
¾ GE GENERAL
EN
NEERA
ERRAL
CONCLUSION
CO
CONC CLLUU
USION
SECTION
ECTION 30
0 30 ¾ ORALOR
O RAL
A PRESENTATION
PRESENT NT
TAT
ATIOION
ON
B ¾ QUESTIONS
QUESTION ONNS AND
AND
AN
ANSWER
ANSW
AN SW
WER
ER SSESSION
ESS ON
ES
ESSI

III–SUBMISSION
II SUBMISSION OF QUESTION PAPPER
The Question Paper shall be submitted alongside its Marking Guide both in Hard and Soft Copies
to the Examination Authorities.

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