Professional Documents
Culture Documents
Selective Observation
The different accounts of people having witnessed something can be ascribed
to: selective observation.
Selective inquiry
“As a researcher, I look for evidence that support the pattern in data I want to
demonstrate”.
Which potential error in human inquiry is applicable in this statement?
Cross-sectional Research
Operationalization:
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Media Myths
People’s dependence on media presentations to understand things is an
example of: media myths
1) social reality and natural reality can be studied in the same way.
2) Are there subjective choices in the selection of a research problem?
3) Can social scientists in their quest for answers to questions be truly unbiased?
4) Can social scientists obtain objective knowledge on phenomena?
Positivists:
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Theory = Speculation.
Concepts identify and describe phenomena
Alienation:
The concept that reflects the highest level of abstraction? Alienation
Hypothesis
Example: The higher the level of education, the more liberal the political
outlook. (Education & Political outlook can be tested).
Cross sectional studies concentrate on the here and now of the problem
being investigated.
Cross-sectional survey=election/voting
Information is collected at one point in time.
Longitudinal Study
Panel Studies: the same people or groups are investigated over various
periods of time.
Cohort Studies: a certain category of people with the same life experiences
which occurred over a period of time, is researched.
Conducting Research
A student conducts research. She wants to give an accurate profile of the
respondents, provide information about the phenomenon and describe
successive phases that occured. She is conducting a descriptive research.
Quantitave Research
Quantitative research aims to provide an explanation of phenomena, and
more structured and controlled methods are used in this process
Eclectic means that data should be at the heart of every key marketing, media,
creative and communication strategy. It’s the approach to problem solving and
always shows results and data.
Qualitative Research
In qualitative research he or she is called the subject or participant.
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Qualitative researchers:
Social-impact Research
Social-impact research aims to evaluate the consequences of social change.
It is used to evaluate:
Action research
The elements that are studied actually take part in the research process itself.
Evaluation research
Value judgements are established based on evidence.
Basic research
Literature Reviews:
In Iiterature, the process of qualitative data analysis is descnbed as:
nonlinear
a lengthy process
Literature review.
Premature Closure
Premature closure occurs if research is ended before all the relevant aspects have
been studied. Increasing the time dedicated to the study should therefore help
avoid this problem.
Proper literature survey will indicate the complexity of our research problem and
therefore all the published research needs to be studied to prevent premature
closing.
Overgeneralisation
It is concluded that if HIV incidence amongst students at this university is
low it should also be the case at other universities.
Behavioural Norms
Communalism
In a report of a survey conducted among prisoners, the researcher neglects to
state how the sample of respondents was drawn = communality.
Universalism
Research is judged only on scientific merit – it doesn’t matter who or where it was
done.
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"The norm of universalism has been honoured for a given project when all
research, including its means, ends, motives and consequences can be evaluated
according to predetermined standards set by a scholarly community".
Disinterestedness
Scientists must be neutral, impartial and open to new ideas.
They should accept and look for evidence contrary to their own beliefs and views.
Organised Scepticism
Researchers challenge and question data.
They accept it if it can stand up to examination.
Commonality
“The principle of ..commonality / ethics.. compels all researchers to share their
research findings, including means, ends, motives and consequences, freely and
honestly with all other members of the research community”
When the Hawthorne effect occurs during a research study, this effect will
influence: Internal validity
Hawthrone effect: The research will have less internal validity if participants
respond in an atypical manner because they know they are part of the study.
(They behave differently because they know they’re being observed)
# Quasi-experiments: studies where two groups are used with the aim to
establish cause-effect relationships without applying randomisation.
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Ethics
# Red herring is a distraction or misleading clue, which is false or does not apply
in a particular context.
Consent in Ethics:
Direct consent: Person personally involved in research.
Unethical practice
Example: A hidden camera when conducting a face-to-face interview.
Protect privacy – don’t invade it.
Voluntary consent must be given.
Anonymity
Which ethical requirement is met by the following?
A researcher shows sensitivity by not revealing the names of tuberculosis patients
in a published report. = anonymity.
Research Design
The factors that should be taken into account to ensure that the
research design is coherent:
Researcher expectancy.
Suppose a researcher has an expectation about how a study will turn out, and
the study does in fact turn out that way because of his beliefs.
Violent criminals watching a violent movie doesn’t make them more violent if they
are tested again afterwards.
Post-test only control group design – When a researcher has only one
experimental group and one control group.
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Questions
Ontological question.
Ontological questions deal with the assumptions that are made about the nature
(characteristics) of the subject matter that is studied.
Ontology deals with theories of reality and the subject matter studied.
Is human behaviour predominantly unpredictable and arbitrary?
Ontological focuses on how entities came to be, their existence and reality.
Concerns social reality.
Epistemological Questions
Epistemological questions deal with assumptions that are made about the nature
(characteristics) of knowledge.
In the context of research, this implies the question of what the nature
(characteristics) of scientific knowledge is.
Contingency Question
A questionnaire where some respondents are required to answer and others are
required to ignore them. = Contingency questions
Survey:
Self-administered questionaire
This statement is to be used in a self-administered questionnaire. It is
problematic because it is a lengthy statement.
Some groups accept that all television news items are literally true while others
believe that news should be interpreted contextually.
Interviews
Flexibility:
The idea is determined in advance, but further questions may be asked later.
The interview is naturalistic and open.
The analytic technique (experiences and perceptions) is specified in advance.
Sampling
A researcher selects all the clients that enter a health clinic between 08h00 and
09h00. = Convenience sampling (easy access/availability)
Levels of measurement
Equivalent-forms method
You have compiled a questionnaire to test how employees in one organisation feel
about new job evaluation and performance appraisal procedures.
Compiling two forms with the same phenomenon to get the equivalent.
informed. (Test one group before knowing and test the same group after
knowing). = One Group
Which statistic would be useful if a lecturer wants to know how many students
scored below 40 on this paper? cumulative frequency.
Mean: The sum of the scores divided by the amount of the scores.
Negative correlation - as the value of one variable increases, the value of the
other one decreases.
The more you work – the less free time you have.
Validity
The degree to which a scale measures what it is supposed to.
Content Validity – Degree the scale corresponds with the content domain.
Construct Validity – Focuses on what is being measured.
What does “maturation” as a threat to the internal validity of a study refer to?
Maturation refers to changes within the subjects over time that affects the
dependent variable.
It therefore requires measurement before and after the changes have taken
place.
The Minister of Education accepts the conclusion that academic support in higher
education is unnecessary because it is the viewpoint of an eminent physicist.
= “The Halo Effect”
After completing an experiment the researcher learns that she has unintentionally
influenced the behaviour of the subjects. This refers to …
Researcher expectancy
Selecting every 20th patient attending clinic C in the month of April, is an example
of systematic sampling.
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Twenty-five people who lost a family member through suicide and who are
currently attending a support group, are referred to the researcher by other
members in the support group already in the sample. – Snowball-effect.
Data collection will be more costly when the sample size is large as it will have an
impact on the number of data collection instruments, for example, number of
copies of a questionnaire. It can also be costly in terms of time. – True
A literature review usually means that you have consulted several other sources,
such as journals and books. A literature review can therefore be regarded as
secondary data. In other words, a report that is based on a literature review,
moves the report further away from the original or primary sources, which makes
such a report an example of tertiary data.
Ethnographic research occurs when …
Is characterised by the researcher becoming involved with the social and other
activities of the group of participants being observed. The participants are
therefore aware of the researcher’s presence and reasons for his or her presence.
You want to determine the reasons why community health workers are
disgruntled in a specific geographic area. The most appropriate way in
which you would collect this information, is by using … in-depth interviews.
A doctor notices that some of his patients who received an injection against
flu still get ill. Which statistic would provide him with a helpful summary of
this trend? A percentage.
Correlation co-efficients:
The process of induction, reflecting the grounded theory approach of qualitative
research.
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When describing the method you used in a research report, we need to use
the... past tense when writing about the method we used in research because we
are describing events that occurred in the past.
Which one of the following factors will NOT influence your decision as a
researcher to obtain substitute consent to conduct a survey, instead of
direct consent?
Respondents’ … language preferences.
Which one of the following behavioural norms would mainly regulate your
response, from an ethical point of view, to the following request?
= Respect (Respect the patients’ basic human and civil rights – first get consent)