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Corporate financial performance due to sustainable development in Vietnam

Article in Corporate Social Responsibility and Environmental Management · August 2019


DOI: 10.1002/csr.1836

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Received: 26 February 2019 Revised: 1 July 2019 Accepted: 20 July 2019
DOI: 10.1002/csr.1836

RESEARCH ARTICLE

Corporate financial performance due to sustainable


development in Vietnam

Nguyen Hoang Tien1 | Dinh Ba Hung Anh2 | Nguyen Minh Ngoc3

1
Saigon International University, Ho Chi Minh
City, Vietnam Abstract
2
Ho Chi Minh City University of Technology, Social responsibility and environmental sustainability issues began to be paid atten-
Ho Chi Minh City, Vietnam
tion in Vietnam due to the impressive economic development in recent years. How-
3
University of Finance and Marketing, Ho Chi
Minh City, Vietnam
ever, corporate social responsibility (CSR) is still quite a new management concept,
especially for small and medium enterprises. Managers are facing multiple obstacles
Correspondence
Dr. Nguyen Hoang Tien, Saigon International
in executing CSR programs in accordance with international standards. Regarding
University, Ho Chi Minh City, Vietnam. corporate environmental sustainability (CES), the idea of sustainable development is
Email: vietnameu@gmail.com
a rising trend in today's business reality. Essentially, CSR is regarded as a part of
the overall sustainability issues. For the purpose of studying the impact of CSR and
CES on corporate financial performance (CFP), quantitative method has been used
to examine the relation between CSR and CFP. Qualitative method has been applied
to verify the relation between CSR, CES, and CFP. On the basis of findings, several
useful suggestions are made for managers to improve business performance and
sustainable development in Vietnam.

K E Y W OR D S

corporate environmental policy, corporate environmental sustainability, corporate financial


performance, corporate social responsibility, corporate sustainable development

JEL CLASSIFICATION
M16

1 | I N T RO D U CT I O N Hung Anh, 2018). CSR is a growing social and entrepreneurial phe-


nomenon with broad implications for business practitioners, academic
Social responsibility is a field of research that investigates the scholars, and the society at large (Kot, 2014). Generally, CSR is a con-
processes and solutions guaranteeing strategic equilibrium between tinuous commitment of the enterprises towards the idea of sustain-
economic performance and social performance at both macroscopic able development by enhancing life quality of the recruited labor
level (international, regional, national, and local) and microscopic level force and local community and effective protection of the natural
(level of enterprises; Zdravkovic & Radukic, 2012; Placier, 2011; resource and environment (Rajnoha & Lesníková, 2016).
Rajnoha & Lesníková, 2016). Corporate social responsibility (CSR) is World Commission on Environment and Development (1987)
a field of research aiming at defining the essence of socially responsi- defines sustainable development as a kind of development that meets
ble business and exploring the benefits and the ways enterprises present needs without compromising the ability of future generations
become socially responsible, such as corporate ethical program, corpo- to meet their own needs. Like CSR, the concepts and theories of sus-
rate governance, social policy, fair trading practice, socially responsible tainable development have also been analyzed in many studies at both
plan of investment, and production (Tien, 2015). CSR is, more or less, macroscopic level and microscopic level. The idea of sustainable
an integrated element in Western firms' structure and policy (Tien & development is very popular today as it sets common trend for all

Corp Soc Resp Env Ma. 2019;1–12. wileyonlinelibrary.com/journal/csr © 2019 John Wiley & Sons, Ltd and ERP Environment 1
2 TIEN ET AL.

spheres of human and business activities, in all fields of research and 1999; Formankova, Hrdličková, Kučerová, & Skýpalová, 2017; Placier,
development, both academic and practical. At the microscopic level, 2011). Both large corporations and small companies have obligations
corporate sustainable development is viewed as new management also to the society, which are above that of creating value for share-
paradigm that recognizes corporate growth and profitability but holders. Corporations should be managed for the benefit of all stake-
at the same time requires business to incorporate and pursue holders (managers and owners, suppliers, employees, customers and
nonprofitable, social goals, specifically relating to issues of sustainabil- consumers, local communities and environment, etc.; Man & Macris,
ity, such as environmental protection, social justice and equity, and 2015). Consequently, the concept of CSR is constantly changing
society and community development (Dudzevičiūtė, 2012). depending on the spatial and temporal sphere of scientific and practi-
Currently, CSR and corporate environmental sustainability (CES)1 cal debate. In the context of globalization process, in developing coun-
are very popular management concepts worldwide that follow the tries, policy and regulations in this area are subjects of constant
idea of corporate sustainable development. In developing countries, changes and adaptations, spreading from financial model focusing on
they are new but fast growing in importance topics as companies profit only, preferred by opponents of the CSR concept, to societal
are beginning to be aware of the sustainability issues, to respect model of CSR focusing on people, planet, and profit, preferred by sup-
CSR rules and regulations, and to conform to the environmentally porters of the CSR concept (Briš et al., 2013; Tien & Hung Anh, 2018).
friendly behavioral standards due to the continually growing pressure However, companies cannot claim neutrality in contexts where the
from foreign corporations entering and competing at home market. states and government exercise high levels of authority on the CSR
Vietnamese enterprises have been so far identified as practicing social issues (Kemp & Owen, 2017). Kemp, Owen, and Vimala (2015) also
responsibility and switching towards environmental sustainability in have shown some level of contradictoriness between social responsi-
an inadequate extent. Additionally, there are no many in‐depth aca- bility and development in so‐called development‐oriented CSR basing
demic studies carried out on the issues of CSR and CES in the local on the example of mining industry. Today, the definition from the
context of Vietnam (Tien & Hung Anh, 2018). This article's goal World Business Council for Sustainable Development (1998) on CSR
(research problem) is to study the relationship between CSR–CES is widely used, which is considered complete and clear: “Corporate
and corporate financial performance (CFP) and, as next, to propose social responsibility is a constant commitment of enterprises to busi-
adequate solutions to enhance the CSR–CES performance to boost ness ethics and to contribute to economic growth, while improving
the CFP. Both quantitative and qualitative methods have been used the living quality of the workers and their families, as well as the local
in the analysis. The first‐stage quantitative analysis carried out on community and society.”
the basis of the past data of financial statements of enterprises in In recent years, there have been significant discussions and
the research sample showed now evidence of relation between CSR debates in both business and academic world about corporate sustain-
and CFP. However, the second‐stage qualitative analysis carried out able development, a new management paradigm that recognizes the
on the basis of primary data and information gathered from currently importance of corporate growth and profitability. However, it also
conducted interviews with the same sample of enterprises has pointed requires corporations to pursue social goals, specifically those related
out to the strong and rising linkage between CSR–CES and CFP. As a to sustainability issues, such as environmental protection, social justice
result, a set of suggestions and solutions has been put forward to build and equity, and local community development. Corporate sustainable
a CSR–CES platform for a move towards trust‐based (relationship) development consists in carrying out actions that improve the
enterprises for gaining positive impacts on the CFP. In addition, the economic growth and long‐term profitability of enterprises (Porter,
article has laid a solid ground for further advanced studies in the field 1985). Furthermore, sustainable enterprises should bear responsibili-
of “Corporate social responsibility and environmental management,” ties towards the environment that go beyond their economic ob-
also the title of our respected journal. ligations (Hart, 1995). Corporate sustainable development is a very
popular business strategy that attempts to meet the needs of stake-
holders without compromising resources and interests of the local
community and environment (Dyllick & Hockerts, 2002). Essentially,
2 | LITERATURE REVIEW
corporate sustainable development consists of strictly interrelated
and mutually impacting concepts of CSR and CES (Figure 1).
2.1 | CSR and CES
All of the above‐mentioned concepts' definitions and understand-
ings were to suit the characteristics of the highly developed world.
In the literature of business and management, there are multiple defi-
However, it is also of great importance to point out to the scope
nitions of CSR (Briš, Svoboda, & Brišová, 2013). It can be argued that
and agenda of CSR and CES issues in developing countries such as
the sphere of influence of CSR is not confined within the enterprise
most of the Association of Southeast Asian Nations states, apart from
itself and no one could accurately define its border yet (Burianová &
its typical manifestation in highly developed economies. In a contrast
Paulík, 2014). CSR has a great influence on many different parts of
to developed countries, in developing countries, whether managers
society, especially in relation to the role of the government in the
with different attitudes and approaches are opted to operate in a
economy in terms of planning policy and setting regulations (Carroll,
responsive or unresponsive manner towards CSR and CES issues, they
1
Or Corporate Environmental Management (CEM). are exposed to uncertainty caused by policy and regulatory change
TIEN ET AL. 3

before interest and taxes) or after interest, depreciation, and amortiza-


tion (earnings before interest, taxes, depreciation, and amortization)
should be in use instead. This choice will lead to different financial
implications. The reason for such different methods of profit calcula-
tions may be due to the database constraints. In many cases, the
incompleteness of the database will cause some studies to carry out
different calculations. The ROA and ROE are effective indicators for
assessing current CFP as they reflect the level of profitability that
the firm has achieved in past accounting periods. When it comes to
FIGURE 1 Corporate sustainable development [Colour figure can be
the future market value, Marris and Tobin's Q coefficients are very
viewed at wileyonlinelibrary.com]
popular as good instruments for assessing long‐term CFP. The initial
(Marcus, 1981; Miliken, 1987; Wernerfelt & Karnani, 1987), particu- factor is the total market value of equity relative to the book value
larly in the time of economic recession and/or economic upturn of equity, and the latter factor is calculated as the market value of
(Placier, 2011). Visser (2008) argued that developing countries feature equity plus the book value of debts payable against the book value
specific CSR and CES drivers due to the difference of local socioeco- of total assets. The Marris and Tobin's Q ratios can indicate the future
nomic, cultural, political, and legal settings where corporations operate CFP because they reflect the market's assessment of the potential
and establish their relations with stakeholders. Developing countries profitability expressed by the stock market price.
specificities change the conditions, context, and circumstance in which
companies are facing business and social concerns (Muthuri & Gilbert,
2011). In developing countries, the CSR and CES issues do not follow 2.3 | Corporate sustainable development and CFP
beaten track but are associated with specific theme or pattern.
Although the application of CSR and CES philosophy in business for For decades, there have been multiple debates about the relation
the purpose of sustainable development is becoming a popular trend between corporate social/environmental performance and CFP. Espe-
in developed countries, these issues are considered relatively new to cially, the last three decades have witnessed a huge amount of
developing countries, particularly in case of Vietnam. In addition, the research exploring the linkage between CSR, corporate sustainable
CSR and CES studies conducted in Vietnam remain very scarce. More- development, social responsibility and sustainability disclosure, and
over, there was almost no impactful research conducted in Vietnam CFP. So far, researchers have applied various methods and developed
that relates to the relationship between CSR, CES, and CFP. many theoretical backgrounds to investigate this relationship. Never-
theless, the obtained results remain equivocal. Two mainstream theo-
ries that have laid solid background for research studies in the field of
2.2 | Corporate financial performance CSR and corporate sustainable development are the agency theory
and the stakeholder theory. The agency theory is used to explain the
The concept of sustainable development deals with protecting and asymmetric information problem between the owners and the man-
sustaining society and environment for the sake of future generations agers of an enterprise. As such, it quickly became a disposition for
while trying to meet the maximization of market capitalization objec- researches on the issues of CSR, corporate sustainable development,
tive. Despite the increased awareness of corporate sustainable devel- and corporate governance. The agency theory applies to matters relat-
opment, questions remain on how to measure the corporate business ing to the representation contract between them. Therefore, when the
performance due to sustainable development, especially the CFP. As enterprise develops its social responsibility and environmental sustain-
an example, Küçükbay and Sürücü (2019) proposed a new method ability orientation, it must be placed in the balance between the repre-
for corporate business performance measurement, which incorporates sentative's interests and the interests of the owners. The CSR
four economic and financial subcriteria, two environmental subcriteria, expenditures are not a form of corporate charity, but they also serve
and four social subcriteria. In this section, we are narrowing down to to improve future financial performance. Firms rather undertake CSR
the financial aspect of corporate business performance presented by expenditures in the current period when they anticipate long‐term
special system/set of indicators. In the financial literature, there are sustainable financial performance (Eisenhardt, 1989; Hill & Jones,
many indicators that measure CFP, but the most commonly used indi- 1992). According to American, European, and Japanese business man-
cators in research studies can be divided into two following main cat- agers, the future belongs to those who create dynamic and integrated
egories: (a) short‐term indicator related with accounting value ratios organization that is capable to achieve specific effects and at the same
and coefficient of profitability and (b) long‐term indicator related with time capable of being both socially responsible and environmentally
market value factors, also known as asset growth factors. The most sustainable (Mizera, 2008). In addition to influencing the decision from
commonly used profit targets are return on assets (ROA) and return the CEO level, the stakeholder theory explains more clearly the corpo-
on equity (ROE). To calculate these two indices, simply net profit rate goal of achieving the ability to balance the conflict of interest
(before or after tax) could be used (Tian & Estrin, 2008). However, between different stakeholders. The stakeholder theory has in many
researchers have suggested that pre‐tax profit after interest (earnings ways become an inseparable companion of the concept of CSR and
4 TIEN ET AL.

the wider concept of corporate sustainable development (Donalson & to improving it in the long term. The findings of this research indicate
Preston, 1995; Hill & Jones, 1992). that, in the international construction business, the impact of CSR on
CSR is starting to receive a supreme interest, especially from CFP is not immediate and unchanging, and it takes time to materialize
developing nations. Experts have revealed the outcomes of CSR dis- CSR for sustainable development.
closure towards organizational performance across the globe, includ- The results of study presented by Busch and Friede (2018) demon-
ing the aspect of marketing and sales that indirectly contribute to strate a highly significant, positive, robust, and bilateral relation
the CFP. The comprehensive analysis carried out by Waheed and Yang between corporate social performance (CSP) and CFP. The relation is
(2019) on 450 small and medium enterprises (SMEs) from Pakistan positive regardless of whether firms focus on ecological or social
unveiled the significantly higher effect of external CSR disclosure than aspects, though corporate reputation turns out to be a key CSP determi-
internal CSR disclosure on marketing and sales performance. nant. Authors found a particularly strong CSP–CFP relation for opera-
Brogi and Lagasio (2019) investigated the association between tional, short‐term CFP. Furthermore, potential biases resulting from
environmental, social, and governance (ESG) disclosure and company methodological weakness do not distort the positive CSP–CFP relation.
profitability, as measured by ROA on a large sample of US listed Marti, Rosa, Lisa, and Drescher (2015) have analyzed the effect
companies based on MSCI ESG KLD STATS data from 2000 to exerted by corporate social strategies on (short term and long term)
2016. Significant differences between industrial firms and financial CFP of firms listed in the Stoxx Europe 600 Index and Stoxx Europe
intermediaries have emerged. Sustainability Index from 2007 to 2010. The results obtained show
Zhu, Zou, and Zhang (2019) on a sample of 494 Chinese SMEs that the implementation of CSR strategy, the level of national eco-
have developed a conceptual model to explore if the three types of nomic development, and the firm size determine CFP. In addition,
innovation (technology, management, and marketing) have moderation the investment in research and development influences the ROA,
and mediation effects on relationships between CSR practices and whereas the company's financial slack affects the Tobin's Q. So com-
corporate business performance. The results show that technology panies that contribute to sustainable development incur higher CFP.
and management innovation can improve environmental performance, Finally, study carried out by Herremans (1993) shows that large US
social image, and community involvement, whereas marketing innova- manufacturing companies with better reputations for social responsi-
tion is necessary to gain economic momentum and CFP. bility and sustainability image outperformed other companies with
Although many extant studies focus on the relation between CFP poorer reputations and image in the period 1982‐1987, and provided
and CSR reporting, less attention has been given to the shifting role investors better stock market returns at lower risk. Table 1 below has
of financial performance in CSR reporting in a changing institutional summarized the above presented researches carried out on CSR/CES‐
environment. Sun, Zhao, and Cho (2019) have investigate whether, CFP relations.
why, and how institutional transitions affect the role of financial
performance in CSR reporting in terms of firms' propensity to issue
standalone CSR reports, the quality of voluntary CSR reports, and 3 | M E TH OD O LO GY
the quality of mandatory CSR reports. Authors found that CFP buffers
against external pressures brought by institutional transitions rather This study uses the archival methodology to summarize published
than only serving as a slack resource. research articles in the world over issues of relation between CSR,
Hou (2019) examined the relationship between CSR and CFP in CES, and CFP. In addition, this study uses the interpretive methodol-
Taiwan. The study found that socially responsible firms can achieve ogy to analyze, evaluate, and compare mainstream background theo-
financial results superior to those of firms that do not pursue CSR ries and obtained results of the researches conducted in the past. In
initiatives. For the nonelectronics industries, the results revealed that our original research study, we use the quantitative method to test
board ownership has a significant positive influence on the CSR– the relationship between CSR and CFP of a selected sample of enter-
CFP relationship and a negative relationship if it is a family business. prises within food and beverage industry in Vietnam. The issues of
Hussain, Rigoni, and Cavezzali (2018) have considered various CSR, CFP, and their measurement and interrelations are strongly
manifestations of sustainability practices and investigated their link investigated abroad but need some adaptive changes in terms of both
with CFP. Authors analyzed the sustainability reports of the 100 content and form to fit in the current local cultural and socioeconomic
best performing U.S. firms and revealed that fragmentation in the context and political and legal settings. The secondary data were col-
results obtained is caused by the ways of sustainability performance lected from financial reports of 30 companies throughout the histori-
measurement as the interlinks between different sustainability per- cal period of 2013–2015. CSR is a multidimensional concept that is
formance dimensions and subdimensions are weak and somewhat often measured using diverse indicators. However, composite indices
contradictory. can aggregate single indicators into one measurement. In advanced
Lu, Ye, and Chau (2018) carried out a research to substantiate the research studies, the model that reflects the impact of CSR on CFP is
hypothesis of a paradoxical dynamic link between CSR and its material measured by stock market indicators (Marris and Tobin's Q), indicators
implications including CFP. By analyzing a panel of 67 international of accounting (ROE and ROA), and control variables including S (size
construction companies from 2006 to 2015, authors found that CSR of the firm) and L (the financial lever). In this research study, from share-
programs can be detrimental to CFP in the short term but conducive holders' point of view in developing countries, the most important ratio
TIEN ET AL. 5

TABLE 1 Summary of researches carried out on CSR/CES–CFP relation

Author(s) and
year of study Research scope Research results

Brogi and Association between environmental, social, and Significant differences between industrial firms and financial intermediaries
Lagasio governance disclosure and company profitability
(2019) measured by ROA
Zhu et al. Innovation has moderation and mediation effects on Technology and management innovation improve social and environmental
(2019) relationships between CSR practices and CFP performance. Marketing innovation is necessary to gain economic
momentum and CFP
Sun et al. Institutional transitions affect the role of financial CFP buffers against external pressures on CSR brought by institutional
(2019) performance in CSR reporting transitions
Hou (2019) Relationship between CSR and CFP in Taiwan Socially responsible firms can achieve financial performance superior to
those which do not pursue CSR initiatives
Hussain et al. Link between sustainability practices and CFP Interlinks between different sustainability performance dimensions and
(2018) subdimensions are weak and somewhat contradictory to bias and
fragment research results
Lu et al. Link between CSR and its material implications including CSR programs can be detrimental to CFP in the short term but conducive to
(2018) CFP improving it in the long term
Busch and Relation between CSP and CFP The relation is positive regardless of whether firms focus on ecological or
Friede social aspects. Strong relation for operational, short‐term CFP
(2018)
Marti et al. Effect exerted by corporate social strategies on short‐term Companies that contribute to sustainable development incur higher CFP.
(2015) and long‐term CFP CSR strategy, the level of national economic development, and firm size
determine CFP
Herremans Social/sustainable performance and general business Companies with better reputations for social responsibility and sustainability
(1993) performance of U.S. manufacturing firms image outperformed other companies

Source: Own development.


Abbreviations: CES, corporate environmental sustainability; CFP, corporate financial performance; CSP, corporate social performance; CSR, corporate social
responsibility; ROA, return on assets.

is the ROE that will represent CFP. This ROE ratio is designed to mea-
TABLE 2 Variables description
sure the company's profitability per share. The ROE rate is the best
measure of a company's ability to maximize profits from each of its Variable Description Measurement
capital investments. The mentioned control variables (S and L) have Dependent variable
been widely employed in empirical studies to deal with the association ROE Return on equity Ratio between the net income
between CSR and CFP. So we have the specification of following econo- (invested capital) and the equity
metric equation (and its variables explanation is presented in Table 2): Explanatory variable
CSR Corporate social 1—if the label issued by the sustainable
ROEit ¼ α0 þ α1 *CSRit þ γ2 *Sit þ γ3 *Lit þ εit : responsibility development report is hold; 0—if not
Control variable
The literature review reveals a lack of attention and interest in
S Size of the firm Total assets
explaining conceptual foundations, focusing instead on descriptions
L Financial lever Ratio between the debts and the
of CSR and CES issues and practices in developing countries (Arya & own capital
Bassi, 2009; Chapple & Moon, 2005; Eweje, 2006; Ite, 2004; Wiig &
Source: Authors'.
Kolstad, 2010). This trend to understand what companies in develop-
ing countries are doing for the sake of social responsibility and to
preserve the environmental sustainability is related to the type of vast preference for qualitative research methods indicates many
methodology that most papers used. Case studies and interviews with existing obstacles and difficulties encountered in the process of
surveys are used to find the answers to the “why” and “how” ques- conducting empirical research (collecting and processing exact data)
tions as well as to offset the lack of previous findings in the literature in developing countries (Husted & Allen, 2006; Jamali & Mirshak,
(Rubin & Rubin, 2005; Yin, 2009). Thus, the preference and prevailing 2007). This is also true in our case. In the first‐stage quantitative
type of research design for these studies suggests that those are the research, we were facing a lack of access to the necessary data to con-
first steps taken to understand the driving motivations underlying duct our study in a full scale. We are able only to collect data related
CSR and CES issues and practices in developing countries. The general to the ROE (one of short‐term indicators of financial performance) of
6 TIEN ET AL.

selected enterprises. This is really the most important constraint of our consideration and in practical implementation. Thus, the understand-
quantitative research framework that leads to the need of supplement ing, the adaptation, and the so far achievement of CSR implementa-
with qualitative analysis to reexamine the obtained disputable find- tion are still limited. The barriers and challenges for the effective
ings. In the second stage of our research, we applied the case study‐ implementation of CSR in Vietnam's sociobusiness context and condi-
based and interview‐based qualitative method to examine the relation tion include the following things: limited awareness and understanding
between CSR, CES, and the CFP. We have conducted in‐depth inter- of CSR ideas, concepts, and issues by business; lack of resources to
views with the members of boards of directors of all firms selected implement CSR standards in small and medium enterprises; CSR issues
in our research sample but 5 years after the finish of the first‐stage are bound and regulated chiefly by management practices and stan-
quantitative analysis. Interviews are provided to examine their percep- dards such as SA8000, WRAP, ISO 14000, and GRI, but they are far
tion of the business reality and pioneering trends in the fast‐changing from enough for enterprises growing and reaching out to the world;
socioeconomic landscape and conditions for conducting sustain- and evidently manifested lack of ethics social and environmental
able business in Vietnam, test their attitudes and approaches towards responsibility in both business philosophy and culture and in both pro-
social responsibility and sustainable environmental management duction and operation activities of enterprises.
issues and concerns, and relate that to the achieved CFP. The obtained CSR is of great importance for enterprises from both highly devel-
research results of the second‐stage qualitative analysis are to supple- oped and developing countries. Developing countries are those being
ment and to reinterpret the disputable findings of the early carried out in a period of economic transition from centrally planned system to
first‐stage quantitative analysis. fully market‐based system in order to integrate with the global econ-
omy. For those countries, all the issues related to modern manage-
ment and conducting business in accordance with market mechanism
4 | RESEARCH RESULTS AND DISCUSSION are still of inadequate interest in both theoretical research and practi-
cal application, of course, including the CSR. So far, in developing
In Table 3, we present the summary of data collected for the above‐ countries, the issues related with CSR standards and regulations are
mentioned analyzed companies. Fixed‐effects model and random‐ less paid attention and less appreciated, at least in the initial stage of
effects model are used to estimate the panel data. The research results the economic transition period. In emerging markets, there are
were estimated by these two models. If the result shows that there is reigning perceptions that profit, instead of being a means, still is seen
statistical significance and relevance between CSR and CFP, the better as a supergoal for all business activities, and only enterprises from
model will be chosen. wealthy countries may follow noble ethical standards (Kopycinska,
The results are shown in Tables 4 and 5. The summarized results 2001). It is true that only the highly developed countries that had been
from Tables 4 and 5 show that the independent variable CSR is not cor- through many decades of capital accumulation, with matured and
related with the dependent variable ROE in the random‐effects GLS transparent market mechanism, may afford to build and operate a
regression model (P > [z] = .762 > .05) and in the fixed‐effects regres- so‐called moral‐based economy. That is why, compared with the
sion model (P > = .553 > .05). In other words, there is no statistical highly developed capitalist countries, those economies are in the stage
significance and relevance between CSR and CFP in terms of ROE. of the 60s and 70s of XX century, taking into account the level of
As the above presented first‐stage secondary and historical data‐ awareness and consciousness of the CSR issues as well as the capacity
based quantitative test results show, there is no correlation between of enterprises to execute their social obligations. Their understanding
CSR and CFP in terms of ROE. This result is consistent with the cur- and perception of CSR issues primarily have a push character that is
rent state of adoption of CSR ideas, concepts, and implementation, strictly related with carrying out all obligations imposed by the law
which are still considered relatively novel for developing and under- and required by the market with quite passive and reluctant attitude,
developed countries, especially in the case of Vietnam. In reality, treating social responsibility as things that mandatorily must be done
CSR and related issues are quite new in Vietnam, both in theoretical (Tien, Thao, & Hung Anh, 2019). In particular cases, if the resources
are available, some of them will actively contribute to solving the
social problems that are within their scope of capability (pull character
TABLE 3 Summary of the data collected
of CSR in contrary to push character). Almost all enterprises in devel-
Variable Obs Mean SD Min Max
oping countries are of a microscale (small and medium enterprises).
Code 0 They suffer from a serious lack of capital, together with inadequate
Age 0 24.93333 13.4989 8 63 management capacity and weak economic potential. It is not difficult
Year_obs 90 2014 0.8210708 2013 2015 to remark on the correlation between the level of CSR awareness
and the size of enterprises as well as the correlation between CSR
ROE 90 0.1029456 0.4736007 −3.674 1.4148
awareness and the level of national prosperity (Filek, 1996). Highly
S 90 1.692032 2.206606 0.1548 16.6705
developed and wealthy nations often apply more sophisticated CSR
L 90 1.692032 2.206606 0.1548 16.6705
and ethical standards towards enterprises and expect from them
CSR 90 1.188889 0.3936132 1 2
much higher level of awareness and commitment. Furthermore, the
Source: Duc, Yen, Thuy, and Tien (2018). scale of capital engaged and the professionalism in terms of skills
TIEN ET AL. 7

TABLE 4 Random‐effects GLS regression results

Random‐effects GLS regression Number of obs = 90

Group variable: macty1 Number of groups = 30


R2: within = 0.6091, between = 0.6379, and overall = 0.5080 obs per group: min = 3, avg = 3.0, and max = 3
corr(u_i, x) = 0 (assumed) Wald χ2(4) = 87.06
P > χ2 = .0000
ROE Coef. SE z P > [z] 95% confidence interval
CSR −0.0325728 0.1073922 −0.30 .762 [−0.2430576, 0.1779119]
S −0.0288483 0.0231473 −1.25 .213 [−0.0742162, 0.0165196]
L −0.1658886 0.0180249 −9.20 .000 [−0.2012168, −0.1305603]
Age −0.0038294 0.0028671 −1.34 .182 [−0.0094488, 0.00179]
_cons 1.302651 0.6090064 2.14 .032 [0.1090209, 2.496282]
sigma_u 0.07125273
sigma_e 0.27746426
ρ 0.06186624 (fraction of variance due to u_i)

Source: Duc et al. (2018).


Abbreviation: GLS, generalized least square.

TABLE 5 Fixed‐effects regression results

Fixed‐effects (within) regression Number of obs = 90

Group variable: macty1 Number of groups = 30


R2: within = 0.6797, between = 0.0117, and overall = 0.0326 obs per group: min = 3, avg = 3.0, and max = 3
F (4, 56) = 29.71
corr(u_i, Xb) = ‐0.9729 P > F = .0000
Coef. SE t P> 95% confidence interval
CSR −0.1230248 0.206246 −0.60 .553 [−0.5361852, 0.2901355]
S −0.1569672 0.0982693 −1.60 .116 [−0.3538242, 0.0398898]
L −0.2865879 0.0283035 −10.13 .000 [−0.3432866, −0.2298891]
Age 0.122275 0.0376828 3.24 .002 [0.0467872, 0.1977628]
_cons 1.955662 2.678486 0.73 .468 [−3.409989, 7.321314]
sigma_u 1.7943693
sigma_e 0.27746426
ρ 0.97664777 (fraction of variance due to u_i)
F test that all u_i = 0: F (29, 56) = 2.57, P > F = .0012

Source: Duc et al. (2018).

and competencies of workers and management staff are absolutely business operations executed in self‐interested manner in order to
incomparable with those of enterprises in developing countries (Ho, attain quick profit only. Partly and perhaps, this is due to the legal sta-
Wang, Dac, & Vitell, 2019). tus of CSR, which is not strict and severe enough, and the CSR
The results of many investigations carried out by research centers macropolicy and measures, which are in most cases not strongly bind-
on the issues of CSR in different parts of the world had proved the ing enough to punish and deter enterprises from irresponsible and
truth of the above‐mentioned facts. Those researches are carried out unsustainable behavior. The findings of many researches indicated
simultaneously in both developed and developing countries. The find- that enterprises in developing countries have been putting profit‐
ings indicated that enterprises in developing countries often attach related criteria very high in their system of corporate goals (Lewicka,
great importance to profit and put the economic criteria and indicators 1999). Stunning economic growth and looking for profit as quickly as
above social and ethical norms in their development strategy as well possible and at any cost, especially when the market economy was still
as in their corporate values system (Klimek, 2012; Kopycinska, in a stage of conception with less competitive pressure and unstable
2001). More seriously, most of SMEs in developing countries conduct legal system, are the main factors behind. Profit is an overriding,
regularly opportunistic behaviors in their business activities, with their privileged goal to be positioned higher than social responsibility and
8 TIEN ET AL.

other noneconomic activities in order to catch up with the pace of ambidexterity, conflictual nature, ambiguous, and multipolar mission:
growth of enterprises in developed countries. However, the findings to improve and to supplement useful values to the society and to bring
of researches and the above‐mentioned perceptions are decreasingly about profit for shareholders understood in terms of CFP (Sulphey &
convincing as developing economies are approximating developed Alkahthani, 2017). In countries being in transitional period, the role
economies in terms of understanding the importance of CSR, ethical of business, especially private enterprises, is vital as driving force for
standards, and the rules of the law, once the world is globalized and economic development. Thus, their awareness and right perception
differences between regions are fading away. When all the domestic, of CSR and CES issues for the local community and the surrounding
regional, and international market become a common playground environment are really important, and as such, they need to be
equally for all players due to ongoing process of global integration, the highlighted correspondingly. Private enterprises will have to compete
CSR, sustainability, and ethical issues will become effective means of with foreign ones on an equal basis at home and globally. Understand-
competition for potential customers, partners, suppliers, human, and ing and dealing properly with the sensitive CSR and CES issues and
other resources serving the further development of enterprises. concerns will become a core competitive means and advantage for
The second‐stage interview‐based qualitative investigation carried the enterprises to assure CFP in a long term (Tien et al., 2019). CSR
out 5 years after (2018–2019) has been served to gather and process and CES issues are related not only to the CFP for the large enter-
the current, more exact primary data and information on CSR and prises but also to the CFP for the SMEs. Small enterprises, limited in
sustainable environmental management issues and concerns, which power, resources, and capability, contribute a humble part to the
are important for the top managers and the board of directors of the society and local community. Social responsibility and environmen-
same sample of enterprises selected during the first‐stage quantitative tal sustainability are common concerns of all organizations as constitu-
research. The increasing importance of CSR and CES issues and their tive components of the society, regardless of size and nature (Klimek,
impact on CFP is due to the rising role of enterprises in the society 2012; Langenecker & Moore, 1991). When the size and resources
and serious consequences they have been causing to the environment, of enterprises are growing, their capacity to carry out social res-
the urgent need to find out effective and sustainable solutions to deal ponsibility and contribute to the environmental sustainability is to be
with them. CSR and CES issues are top priority for enterprises operat- proportional. SMEs are just seeds, the source of social expectations
ing on the basis of market mechanism. Enterprises are special subjects to become socially responsible and environmentally sustainable corpo-
of interest of CSR and CES policies and regulations due to their rations actively contributing to the sustainable development of the

TABLE 6 Soft controlling and regulating instruments

Instruments Explanation

Well‐grounded ethical standards and Based on ethical standards and norms, attitudes, and behaviors in dealing with business situations,
norms processing transactions, and solving problems, such as disputes and conflicts resolution become friendly
and understandable, effectively boosting mutual and multilateral cooperation, enhancing enlisted and
consolidated trust and respect of the comprehensive partners and the whole community
Comprehensive communication and Communication and understanding help promote strategic orientations related to business ethics and CSR
understanding and CES issues and concerns. Communication conveys important messages within and to outside
partners in the society while facilitating smooth cooperation with other enterprises and taking advantage
of governmental support
Fundamental business culture and Both business culture and common value system are related strictly with social responsibility and
common system of values prerequisite of environmental sustainability. They are to self‐consolidate over time to lay ground for
enterprise to overcome never‐ending conflicts, disputes, and difficult situations and establish trust and
credibility in the local community and the society at large. The common system of values is to be
consulted and shared as fundamentals forming individual values and serves as an integrating driver to
further build and enhance social trust, credibility, and reputation, reducing conflict of interest and
tensions for the purpose of sustainable development in a very complex and constantly changing business
environment
Corporate sustainable leadership Corporate sustainable leadership is strictly related with CSR and CES issues as the leaders have a great role
and immense impact on the corporate sustainable business strategy (Piotrkowski, 2001). Enterprises
should adapt to new requirements, new rules, and new standards to solve newly emerged CSR and CES
issues. Corporate sustainable leadership should fulfill equally all the expectations of stakeholders, putting
issues of sustainable development above own interests and goals. This is a great challenge for sustainable
business leaders in developing countries who used to think locally instead of globally as they do not have
adequate experiences and exposures to act consistently and in line with changing global sustainability
issues. High sense of social responsibility and environmental sustainability will secure social trust, the
core of indisputable sustainable advantage, and intangible and priceless asset leading to better financial
performance in a long run

Source: Tien et al. (2019).


Abbreviations: CES, corporate environmental sustainability; CSR, corporate social responsibility.
TIEN ET AL. 9

local community in the future. SMEs should be well educated and emerging economies being in a period of transition into effective mar-
informed to be and strongly aware in terms of social responsibility ket economy. The bottom line is their capacity to selectively and
and environmental sustainability issues at the earliest stage of devel- appropriately apply the experiences of countries with long‐standing
opment in order to become future socially responsible, environmen- market economy and developed society. Diverse experiences in
tally sustainable, and financially resilient flagships of the society and boosting effectiveness of CSR and CES platform may be a starting
economy. The interview‐based qualitative analysis and investigation point for emerging countries to establish their own platforms. Pro-
leads us to the following facts that point out to the relations between found understanding of CSR and CES concepts and contents by man-
CSR, CES, and CFP and the ways of their strengthening. agers becomes urgent in a globally interconnected and integrated
First, due to dualism and ambidexterity of CSR and CES issues, for economy. Enterprises in developing countries, in order to catch up
the purpose of parallel corporate sustainable development and sus- with the pace of business and trends of global economy, should
tainable financial performance, managers should enhance both the change their mindset in addition to the changing business model from
individual responsibility (staff members and managers themselves) traditional development towards sustainable development where CSR,
towards the enterprise and the corporate responsibility towards the CES issues, professional business ethics, mutual understanding, trust,
society and environment. In order to boost the CSR and CES of enter- and respect are the main pillars and development drivers of a so‐called
prise, each staff member should act in a responsible way and be aware moral economy or a trust‐based economy.
that they are seeds contributing to the image, reputation, and active CSR and CES are still a hotly debatable topic on the relationship
role of enterprise in the community. Low labor productivity in devel- and impact of sustainable development orientation on business. There
oping countries compared with that in developed the world stems are already many studies in the world devoted to CSR, CES, and their
from the low sense of responsibility and weak discipline at work and sustainable business impact, including impact on CFP. These studies
that situation has not changed for a long time. It is urgent to assure were presented in the above literature overview. In our multistage
professionally qualified staff members in order to carry out their task research process carried out in different periods of time but based
efficiently and attentively by training them on the issues of CSR, on the same sample of enterprises, the first‐stage quantitative analysis
CES, and professional ethical standards (code of conducts and right has reject any relation between CSR and CFP. The second‐stage qual-
attitudes and behaviors required at workplace) in order to perform itative investigation has pointed out to the fact that CSR, or broadly,
their jobs accordingly. That will lead to the better business perfor- corporate sustainable development (including CSR and CES), and
mance in general and better CFP in particular. CFP are in certain positively correlative relationship, and this fact
Second, to enhance the CSR and CES spirit of enterprise in a pursuit should be further investigated, both profoundly and extensively,
of strong CFP, mutual and multilateral social trust should be preserved regarding Vietnam's quite stable institutional and political settings
and consolidated. Enterprise is also a tiny society in a large society. For but quickly transforming legal, social, and business condition, context,
the purpose of sustainable development that is to become both socially and landscape in order to achieve interesting findings.
responsible and orient towards environmental sustainability, before Apart from previous studies conducted abroad and in Vietnam, this
being entrusted with important social missions, enterprise has to be article has investigated the CSR and CES issues and their relation with
trustworthy for internal staff and credible for external partners. In order CFP in multiple period of the quickly transforming business landscape
to attain this goal, enterprises should deliver dialogs and conduct inter- of Vietnam economy. This article has contributed a research frame-
active, open debates at all levels and consolidate mutual trust and work for investigating the issues of CSR and CES related to the CFP,
understanding by continuously searching for new compromises and including background theory (stakeholder theory and agency theory),
consensus. Otherwise, the cost to run a business, such as processing literature reviews (overview of previous studies conducted on the
transactions, internal and external control, will be too much to be paid. CSR–CES and CFP relation), and methodology (both quantitative and
That will certainly badly impact the CFP of the enterprises in both short qualitative). The research results may be useful for state agencies
term and long term. In developing economies, in order to progress and policy makers, management researchers, and business practi-
towards the model of so‐called moral‐ or trust‐based enterprises that tioners so that they can introduce research results into practice and
will significantly reduce all transactional costs and improve the CFP, conduct similar research in the future. Additionally, the article delves
managers should deploy the four important soft controlling and regulat- deeply into the two interrelated concepts, CSR and CES, which are
ing instruments (presented in the Table 6): well‐grounded ethical the main pillars of very popular today overall and overarching concept
standards and norms, comprehensive communication and understand- of corporate sustainable development. The article also signaled that
ing, fundamental business culture and common system of values, and the latter concept of corporate sustainable development represents
corporate sustainable leadership. a new business philosophy that reflect current but more comprehen-
sive understanding of CSR, including much more topical dimensions
interested by today's management researchers and business practi-
5 | C O N CL U S I O N S tioners, as well as state agencies and policy makers across the globe.
Thus, the future similar research studies should be carried out to reex-
Rising attention on the issues of CSR and CES is not only a character- amine the relationship between the corporate sustainable develop-
istic feature of developed economies. This is also specific feature of ment (including both CSR and CES dimensions) and the corporate
10 TIEN ET AL.

economic performance. Importantly, the achievements as the outcome indicators, which relate to the market value and future potential asset
of corporate business processes related to social responsibility and growth. Second, further studies should also extend the research
environmental sustainability issues should be understood not only in objects group into samples of companies from different industries, of
terms of financial performance but also in terms of socioeconomic different origins (foreign vs. domestic), in order to compare their CFP
performance to reflect the broader scope and true sense of the due to the implementation of CSR–CES standards and practices, based
expected corporate business performance. on that to draw multiple interesting and meaningful conclusions. Third,
the extension of understanding of the output of the corporate man-
agement process from traditional CFP to the overarching corporate
5.1 | Implication business performance has been pointed out in previous researches
and signaled in the above part of this section. This is also necessary
This article has contributed to the fast‐changing concept of CSR and
in further researches to be strongly in line with the current trend of
the overarching sustainable development philosophy and practices in
sustainable strategic management that needs to adopt more sophisti-
developing countries and in today's global business. There are different
cated indicators and metrics and prefers nonfinancial ones to measure
definitions and understandings of CSR concept and practice. Each orga-
business performance rather than solely financial performance.
nization, company, and government recognizes and sees CSR from its
own perspective and lens, depending on the conditions, characteristics,
and landscape of national socioeconomic development. Organizations
ORCID
that want to survive in the market and achieve strong CFP in a long
run must adopt strategy embracing economic, social, and ecological Nguyen Hoang Tien https://orcid.org/0000-0002-6205-0666
dimension in a sustainable way. To achieve adequate level of corporate
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