Professional Documents
Culture Documents
Unit 11
Unit 11
NO : 27
KELAS : 2D AKUNTANSI
LEAD IN
1. Give three examples of brands to which you are loyal, i.e. which you regularly
buy without thinking about it. Why are you loyal to them?
Answer :
• Lifebuoy: because this brand of shampoo is suitable for me, besides that
the price is also affordable and easy to find in stores.
• Marina: because this brand is light lotion and has an affordable price.
• Shinzui: I use body scrub from this product, besides the benefits it is also
affordable.
2. What products are there for which you are what marketers call a brand-
switcher, i.e. you have no preference for or loyalty to a particular brand?
Answer : Garnier, Nivea, Whitelab
3. What products can you think of for which the name of the brand is totally
unimportant, so that you don't even notice it?
Answer :
• Food seasoning such as salt and sugar.
• Stationery such pencil, book, pen.
• Bottled water Such Lee Mineral, Aqua.
1. PRODUCT ROTATION
2. THE BRANDS IMPORTANCE
3. CORPORATE AND INDIVIDUAL BRANDING
4. CONSUMER LOYALTY “TRUE BRAND WORTH”
COMPREHENSION
VOCABULARY
1. Outlets
2. Product Mix
3. Retail Trade
4. Logo
5. Packaging
6. Brand Recognition
7. Shelf
8. Market Share
9. Brand Switchers
1. Where did the concept of juice bars originate, and how did it develop?
Answer : in California, with bars first selling fruit juices, and later smoothies.
2. Where did Melissa and her husband first see the concept?
Answer : in Australia.
3. Why did the decide to open their juice bars in Switzerland?
Answer: Because the product didn't exist there and they thought the
Swiss would buy it.