MS-113 | Communication in Organisations

LEARNING OBJECTIVE
To understand different types of communication in context.

To understand the relative merits and demerits of such communication types

[PO1 | CO1 | K3]

MS-113 | Communication in Organisations

WELCOME STUDENTS
MS-113 | Communication in Organisations
 FORMS OF COMMUNICATION
The Five Main forms of communication being
- [1]Intrapersonal - communication with oneself using internal vocalization or
reflective thinking. Triggered by an internal or external stimulus

- [2]Interpersonal - communication between two people whose lives mutually influence one another.
- Can be planned or unplanned.
- more structured and influenced by social expectations than intrapersonal communication
- is goal oriented. Fulfils instrumental and relational needs.

- [3]Group Communication - communication amongst 3 or more people interacting to achieve a shared goal.
Group work in an academic setting provides useful experience and preparation for group work in professional
settings

- [4]Public Communication - is a sender-focused form of communication in which one person is typically

responsible for conveying information to an audience.

- [5]Mass Communication - Public communication becomes mass communication when it is transmitted to

many people through print or electronic media.
MS-113 | Communication in Organisations
FLOW OF COMMUNICATION

Downward [Vertcial] Upward [Vertical]

Lateral [Horizontal] Diagonal

MS-113 | Communication in Organisations

 Communication is
done Vertically.
Downward Upward
[Vertcial] [Vertical] Upward - Subordinate
to Boss

Downward - Boss to
Lateral [Horizontal] Diagonal Subordinate

Across different
deaprtments
Between colleagues of
equal status

MS-113 | Communication in Organisations

DOWNWARD COMMUNICATION

MS-113 | Communication in Organisations

 Downward
[Vertical]
Management

It consists of communications sent from

management to workers, like emails and
performance reviews.
Workers
A manager explains a task to an employee

A customer gives an order to a supplier

Shareholders instruct management.

MS-113 | Communication in Organisations

 PURPOSE

1. Communicates Business Goals

2. Feedback on Employees' Performance
3. Communicating Job Instructions
4. Providing an understanding of the
i. employee's job,
ii. how their job is related to other jobs in the organisation
5. Communication of Organisational Vision & Mission to the respective employees.
6. Highligting the areas in need of attention.

MS-113 | Communication in Organisations

 Error-Free
Communication

- Specify communication objective.

- Ensures that the message is accurate, specific and

unambiguous.

- Utilize the best communication technique to convey

the message to the receiver in the right form.

MS-113 | Communication in Organisations

FORMS OF DOWNWARD COMMUNICATION

MS-113 | Communication in Organisations

 Advantages and Disadvantages
of Downward Communication

Advt. or T
Le
o
ss
o Much
Disadvt.
- To Inform Too - Under communication and Over-
- Delegation of Authority communication Incompleteness of the
message and loss of info
- Explaining Policies - Lack of Feedback during transmission

- Maintaining Discipline - Loss of Information

- Increasing Efficiency - Delay in Exchanging Information
- No Bypassing - Distortion of Information
- Building Good Relationship - Creation of Resentment
the subordinates do not get any opportunity
of participating in the decision making process
MS-113 | Communication in Organisations
UPWARD COMMUNICATION

MS-113 | Communication in Organisations

 Upward
[Vertical]

Management
- Information flow from the lower levels of a hierarchy
to the upper levels.

- A second major flow of communication is upward, from

Workers employee to supervisor, supervisor to the department
head, department head to vice president, and so on.

MS-113 | Communication in Organisations

 PURPOSE

- Productivity
- Feedback
- Promotions
- Considerations
MS-113 | Communication in Organisations
Advantages and Disadvantages
of Upward Communication

MS-113 | Communication in Organisations

 1.
2.
Forms
3.
of 4.
Upward 5.
Communication 6.
7.
8.
9.
10.
11.
12. MS-113 | Communication in Organisations
LATERAL/HORIZONTAL
COMMUNICATION

MS-113 | Communication in Organisations

MS-113 | Communication in Organisations
 PURPOSE

1. It is time-saving
2. It facilities co-ordination of the task
3. It facilities Co-ordination among team members
4. It provides emotional and social assistance to the organizational members
5. It helps in solving various organizational problem
6. It can also be used for resolving conflicts of a department with other
departments or conflicts within a department
MS-113 | Communication in Organisations
 Advantages
and
Disadvantages
of HORIZONTAL
Communication

MS-113 | Communication in Organisations

 DIAGONAL
COMMUNICATION

MS-113 | Communication in Organisations

Communication that takes place between a manager and employees
of other workgroups is called diagonal communication.

It generally does not appear on the organizational chart.

For instance - To design a training module a training manager
interacts with Operations personnel to enquire about the way
they perform their task.

MS-113 | Communication in Organisations

 of information
Leakage
Advantages
and
Disadvantages
of DIAGONAL
Communication

MS-113 | Communication in Organisations

MS-113 | Communication in Organisations
MS-113 | Communication in Organisations