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From Wikipedia, the free encyclopedia

For other uses, see Swarovski (disambiguation).
This article contains a list of miscellaneous information. Please relocate any relevant
information into other sections or articles. (December 2021)
D. Swarovski KG

Company type Kommanditgesellschaft

Industry Fashion, crystal, and jewelry
Founded 1895; 129 years ago (as A. Kosmann, D. Swarovski & Co.)
 Daniel Swarovski
 Armand Kosmann
Founders
 Franz Weis

Headquarters Wattens, Innsbruck-Land District, Austria

Key people  Alexis Nasard (CEO)[1]
 Giovanna Battaglia Engelbert (Creative Director)
 Markus Langes-Swarovski
  Nadja Swarovski
 Mathias Margreiter
 Dr Christoph Swarovski
 Andreas Buchbauer
 Arno Pilcher

Products Crystal, genuine gemstones, created stones, accessories, and lighting

Revenue €2.7 billion[2]
Number of employees ~29,000 (2020[2])
Website www.swarovski.com

Swarovski (/swɒˈrɒfski/, German: [svaˈrɔfski] ⓘ) is an Austrian producer of glass based in

Wattens. It was founded in 1895 by Daniel Swarovski.

The company is split into three major industry areas: the Swarovski Crystal Business, which
primarily produces crystal glass, jewelry, watches and accessories; Swarovski Optik, which
produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and
Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of
tools and machines.

Today, the Swarovski Crystal Business is one of the highest grossing business units within
Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more
than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018).[3]

Swarovski is now run by the fifth generation of family members.[3] It has been announced,
however, that for the first time in the company's key history, senior management positions will
come to be fulfilled by non-family members during the course of 2022.[1]