RESEARCH METHODOLOGY:

Research Design:
Research design refers to the overall strategy utilized to carry out research that defines a
succinct and logical
plan to tackle established research questions through the collection, interpretation, analysis,
and discussion
of data.
Hypothesis:
H1: There is a relationship between the purchase and advertisement
H2: There is no relationship between the purchase and advertisement
Sample Size:
The sample size of the research is 100 collected from various respondents.
Statistical Tools Used:
1.Percentage Analysis
2.Chi-Square test.
Data analysis and interpretation:
What they have to increase,

CONTENT RESPONDENT CUMULATIVE PERCENTAGE

PACKAGING 17 17 17%
TASTE 15 32 15%
QUALITY 37 69 31%
FLAVOR 31 100 37%
TOTAL 100 100 100%

Sources: Primary Data

Interpretation:
This table represent that 37% of consumers wants to increase the quality, 31% of the
consumers wants to
increase the flavors, 17% consumers wants to increase the package of the product, 15%
consumers wants to
increase the taste of the product.
Inference: Majority 37% of the respondents what the quality have to increase
FACTORS HAVE TO INCREASE,

31% HB

15%
17%
37%

31% - FLAVOR
17% - PACKAGING
15% - TASTE
37% - QUALITY

1.What is your favorite chocolate in Cadbury,

CONTENT RESPONDENT CUMULATIVE PERCENTAGE

DAIRY MILK 61 61 61%
5 STAR 67 78 67%
PERK 10 88 10%
GEMS 12 100 12%
TOTAL 100 100 100%

Sources of Primary Data

INTERPRETATION:
This shows that the 61% of the consumer’s favorite chocolate is Diary Milk, 17% of the
consumers favorite
chocolate is 5 Star, 12% of the consumer’s favorite chocolate is Perk, 10% of the consumers
favorite
chocolate is Gems.
Inference:
Majority 61% of the respondent’s favorite chocolate is Cadbury diary milk.
Favorite chocolate of the respondents,
Diary milk , 5 star , perk , gems.

12% 10%

17% 67%

Null Hypothesis (H1):

H1-There is a significant relationship between the factors and the satisfaction level of the
consumer.

Alternative Hypothesis (H2):

H2 -There is no a significant relationship between the factors and the satisfaction level of
the consumer.

Level of Significance : 5%

Degree of Freedom : 54

Tabulated value : 113.871

For the 54 degree of the freedom the value of the Chi-square is 67.5 at 5% level of
significant.