INTRODUCTION

Soft Drink Industry: An overview

The soft drink industry is a global multi-billion dollar industry that includes
carbonated beverages, non-carbonated beverages, and energy drinks. The
industry is highly competitive and is dominated by a few major players such as
Coca-Cola and PepsiCo.
Carbonated soft drinks, also known as soda or pop, are a popular choice among
consumers. These drinks are made by adding carbon dioxide to water and mixing
it with sweeteners, flavors, and other ingredients. Some of the most popular
carbonated soft drink brands include Coca-Cola, Pepsi, and Dr. Pepper.
Non-carbonated soft drinks include fruit juices, sports drinks, and flavored
water. These beverages are often marketed as healthier alternatives to
carbonated soft drinks.
Energy drinks are another popular category within the soft drink industry. These
beverages are designed to provide a boost of energy and often contain high levels
of caffeine and other stimulants.
The soft drink industry is facing increasing scrutiny due to concerns about the
health effects of sugary drinks. Some cities and countries have implemented taxes
on sugary drinks, while others have introduced regulations on the marketing and
sale of these beverages.
Overall, the soft drink industry is a major player in the global food and beverage
industry and continues to evolve as consumer preferences shift towards healthier
alternatives.
 DATA ANALYSIS AND INTERPRETATION

Q.1) Do you consume soft drinks, if yes, which one?

Status No. of Respondents Percentage

Pepsi 29 58%

Coca Cola 21 42%

Total 50 100%

42%
Pepsi
Coca Cola
58%

Figure no. 1: Show the preferences of respondents

Analysis: 29 respondents consume Pepsi which are 58% & 21 respondents consumes Coca Cola
which are 42%.

Conclusion: Most of the respondents prefer to consume Pepsi over Coca Cola because of the
taste & popularity.
Q.2) How often do you consume soft

Status No. of Respondents Percentage

More than once a day 7 14%

Few times a week 19 38%

Only on special occasions 24 48%

Never 0 0%

Total 50 100%

Table no. 2: Response showing how often respondent consume soft drink.

30%
25% 48%

38%
20%

15%

10% 14%
5%

0%
More than once Few times a a dayweek Never
Only on special occasions

Figure no. 2: Show the nature of employees towards the consumption of soft drink

Analysis: 7 respondents consume soft drink more than once a day, 19 respondents consume soft
drink few times a week & 24 respondents consume soft drink only on special occasions.

Conclusion: Most of the respondents consume soft drink on special occasions like in a party &
some respondent prefer it few times a week mainly in summer season.
Q.3) Since how much time you are using your

Status No. of Respondents Percentage

1-6 months 9 18%

6-12 months 11 22%

1-2 years 8 16%

More than 2 years 22 44%

Total 50 100%

Table no. 3: Responses showing the consumption period of the brand.

25%
44%

20%

15%
22%
10% 18%
16%

5%

0%
1-6 months6-12 months 1-2 years More than 2 years

Figure no. 3: Shows that from how much time the respondents are using their brand.

Analysis: 9 respondents are consuming there brand from 1-6 months i.e., 18%, 11 respondents
are consuming there brand from 6-12 months i.e., 22%, 8 respondents are consuming there brand
from 1-2 years i.e., 16% & 22 respondents are consuming there brand from more than 2 years
i.e., 44%.

Conclusion: Most of the respondents are consuming there brand from more than 2 years because
of the taste & preference.
Q.4) What is the reason behind choosing your

Status No. of Respondents Percentage

Taste 16 32%

Advertisement 9 18%

Easily available 11 22%

Popularity 14 28%

Total 50 100%

Table no. 4: Response showing the reasons behind choosing the brand.

18%
32%
16%
14% 28%
12%
10% 22%
8% 18%
6%
4%
2%
0%

TasteAdvertisement Easily availablePopularity

Figure no. 4: Show the reason behind choice of brand

Analysis: 16 respondents choose their brand on the basis of taste i.e., 32%, 9 respondent choose
their brand on the basis of advertisement i.e., 18%, 11 respondent choose their brand on the basis
of their easy availability i.e., 22% & 14 respondent choose their brand on the basis of their
popularity i.e., 28%.

Conclusion: There are several factors which affects the decisions of the respondents in choosing
their favorite brand of soft drink. Taste & popularity are the main factors for influencing the
choice of brand.
Q.5)Will you change the brand on the basis of price

Status No. of Respondents Percentage

Yes 28 56%

No 22 44%

Total 50 100%

Table no. 5: Response about the price reduction

44% Yes
No
56%

Figure no. 5: Show the response about price

reduction

Analysis: 28 respondents responses that they will change the brand on the basis of their price
reduction i.e., 56% & 22 respondents responses that they will not change the brand on the basis
of their price reduction i.e., 44%.

Conclusion: Most of the respondents are agreed to change the brand on the basis of price
reduction because of the taste of other brand but some respondents are not willing to change their
brand on the basis of price reduction because they are satisfied with their brand.
Q.6) Which brand has creative & appealing advertising of the soft drink

Status No. of Respondents Percentage

Pepsi 30 60%

Coca Cola 20 40%

Total 50 100%

Table no. 6: Response about the advertisement of the soft drink company

40%
Pepsi
Coca Cola
60%

Figure no. 6: Show the creative & appealing advertisement of the soft drink brand

Analysis: 30 respondent responses that Pepsi has most creative & appealing advertisement of the
soft drink company i.e., 60% & 20 respondent responses towards in the favor of Coca Cola i.e.,
40%.

Conclusion: 60% of the respondents are satisfied with the creative & appealing advertisement of
Pepsi due to the Cricketer involved in the advertisement & 40% the respondents are satisfied
with the creative & appealing advertisement of Coca Cola because of the Actors doing the
advertisement.
Q.7) Which brand will you prefer in case of Diet cold

Status No. of Respondents Percentage

Pepsi 29 58%

Coca Cola 21 42%

Total 50 100%

Table no. 7: Response about the preference in case of Diet cold drink

42%
Pepsi
Coca Cola
58%

Figure no. 7: Show the result the preference in case of Diet cold drink

Analysis: 58% respondents replied that they would prefer Pepsi in case of Diet cold drink &
42% respondents replied that they would prefer Coca Cola in case of Diet cold drink.

Conclusion: 29 of the respondents are satisfied with the Diet cold drink of Pepsi because of the
taste & color of the soft drink & 21 of the respondents are satisfied with the Diet cold drink of
Coca Cola because of its taste.
Q.8) According to you, which brand of soft drink, is most preferred by the

Status No. of Respondents Percentage

Pepsi 36 72%

Coca Cola 14 28%

Total 50 100%

Table no. 8: Response about the preferences of the youngsters

28%

Pepsi
Coca Cola

72%

Figure no. 8: Show the result about the preference by the youngsters

Analysis: 36 respondent responses that youngsters prefer Pepsi i.e., 72% & 14 respondent
responses that youngsters prefer Coca Cola i.e., 28%.

Conclusion: Most of the respondents think that youngsters prefer Pepsi because of its taste &
very few responded that Coca Cola is preferred by the youngsters because of its advertisement.
Q.9) What is the reason behind choosing the particular soft drink brand by the

Status No. of Respondents Percentage

Status symbol 6 12%

Style factor 15 30%

Advertisement by their idols 14 28%

Other factor 15 30%

Total 50 100%

Table no. 9: Response about the reason behind choosing the particular soft drink

16% 30% 30%

14% 28%
12%
10%
8%
6%
4%
12%
2%
0%

Status symbolStyle factor Advertisement by theirOther

idols factor

Figure no. 9: Show the reason behind choosing the particular soft drink brand

Analysis: 12% respondents replied that status symbol affects the preferences of the soft drink by
the youth, 30% respondents replied that style factor determines the preferences of the soft drink
by the youth, 28% respondent replied that the advertisement of the soft drink by their idols
affects the preferences by the youth & 30% respondent replied that other factor affects the
preferences of the youth.

Conclusion: Most of the respondents find that style factor & other factors plays an important
role in choosing the soft drink brand by the youth.
Q.10) Please indicate your satisfaction level with your Cola

Status No. of Respondents Percentage

Highly satisfied 17 34%

Satisfied 29 58%

Not satisfied 4 8%

Total 50 100%

Table no. 10: Response about the satisfaction level

35%
30% 58%

25%
20%
34%
15%
10%
5%
8%

0%
Highly satisfied Satisfied Not satisfied

Figure no. 10: Show the satisfaction level of the respondent

Analysis: 17 respondents are highly satisfied with their soft drink brand which is 34%, 29
respondents are satisfied with their soft drink brand which is 58% & only 4 respondents are not
satisfied with their soft drink brand which is 8%.

Conclusion: Most of the respondents are satisfied with the of products of their soft drink brand
because of the taste and very few are not satisfied with their soft drink brand because of the taste.
 SUMMARY AND CONCLUSION

About Coca- Cola

The Coca-Cola Company is an American multinational beverage corporation and manufacturer,

retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered
in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola, invented in
1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and
brand was bought in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in
1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500
brands in over 200 countries or territories and serves over 1.7 billion servings each day. The
company operates a franchised distribution system dating from 1889 where The Coca-Cola
Company only produces syrup concentrate which is then sold to various bottlers throughout the
world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North
America, Coca-Cola Refreshments.

Its stock is listed on the NYSE and is part of DJIA, S&P

500 index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current
chairman and chief executive is Muhtar Kent.

About Pepsi

In all about 50 consumers were interviewed. The conclusions that one can draw from these
answers provided by the consumers showed that marketing activities do form a major part of the
decision. One thing that was common amongst all the consumers who were once a day or once a
Week. The number one factor the influences a customer while buying a soft-drink was taste. This
was true for all the consumers who were interviewed. The rest of the conclusions as deducted
from the questionnaires are as follows:-
The younger generation preferred soft drinks to the older generation.
Children upto 15 years of age liked to have soft drinks up to 2-3 times a
day. Young adults liked to have soft drinks up to 1-2 times a day.
Adults liked to have soft drinks about once or twice a week.