Chapter IV

Results and Discussion

Coca-Cola and Pepsi are two competing soft drink brands that are popular in

the Philippines and are frequently consumed by Filipinos as thirst quenchers.

Found in this chapter are the results and discussions from the data gathered by

the researchers. The presentation of results is in accordance to the order of objectives

of the study found in previous chapters.

Figure 3. Percentage of demographic profile in terms of gender.

Demographic Profile in terms of Gender

40%

60%

Male Female

Findings:

 40% is the male respondents

 60% is the female respondents

Conclusion:

 Most of the respondents are female.

Figure 4. Percentage of the demographic profile in terms of age.

Demographic Profile in terms of Age

5% 10%
15%
15%

15% 5%

35%

18 yo 19 yo 20 yo 32 yo 36 yo 43 yo 50 yo

Findings:
 10% is the 18 years old respondents
 15% is the 19 years old respondents
 5% is the 20 years old respondent
 35% is the 32 years old respondents
 15% is the 36 years old respondents
 15% is the 43 years old respondents
 5% is the 50 years old respondent

Conclusion:
Most of the respondents are between ages of 32 and 43.
 There are six factors that affects consumers preferences on Coca- cola and
Pepsi cola brands, which are the price, packaging design, advertisement, taste, color,
and availability/ accessibility.

Table 1. Price

Price Frequency (n) Percentage (%)

Coca- cola 7 35%
Pepsi 13 65%

Figure 5. Percentage of the factor Price

Price
70%

60%
Percentage

50%

40%

30%

20%

10%

0%
Coca- cola Pepsi
Soft Drink Brands

Coca- cola Pepsi

Findings:
 35% of the respondents chose Coca- cola
 65% of the respondents chose Pepsi

Conclusion:
 Most of the respondents chose Pepsi as the most affordable soft drink brand.
 Table 2. Packaging Design

Packaging Design Frequency (n) Percentage (%)

Coca- cola 15 75%
Pepsi 5 25%

Figure 6. Percentage of the factor Packaging Design

Packaging Design
80%
70%
60%
Percentage

50%
40%
30%
20%
10%
0%
Coca- cola Pepsi
Soft Drink Brands

Coca- cola Pepsi

Findings:
 75% of the respondents chose Coca- cola
 25% of the respondents chose Pepsi

Conclusion:
 Coca- cola brand has the better packaging design than Pepsi Cola.
 Table 3. Advertising

Advertising Frequency (n) Percentage (%)

Coca- cola 17 85%
Pepsi 3 15%

Figure 7. Percentage of the factor Advertising

Advertising
90%
80%
70%
Percentage

60%
50%
40%
30%
20%
10%
0%
Coca- cola Pepsi
Soft Drink Brands

Coca- cola Pepsi

Findings:
 85% of the respondents chose Coca- cola
 15% of the respondents chose Pepsi

Conclusion:
 Coca- cola brand has the better Advertising than Pepsi Cola.
 Table 4. Taste

Taste Frequency (n) Percentage (%)

Coca- cola 16 80%
Pepsi 4 20%

Figure 8. Percentage of the factor Taste

Taste
90%
80%
70%
Percentage

60%
50%
40%
30%
20%
10%
0%
Coca- cola Pepsi
Soft Drink Brands

Coca- cola Pepsi

Findings:
 80% of the respondents chose Coca- cola
 20% of the respondents chose Pepsi

Conclusion:
 Coca- cola brand has the better Taste than Pepsi Cola.
 Table 5. Color

Color Frequency (n) Percentage (%)

Coca- cola 17 85%
Pepsi 3 15%

Figure 9. Percentage of the factor Color

Color
90%
80%
70%
Percentage

60%
50%
40%
30%
20%
10%
0%
Coca- cola Pepsi
Soft Drink Brands

Coca- cola Pepsi

Findings:
 85% of the respondents chose Coca- cola
 15% of the respondents chose Pepsi

Conclusion:
 Coca- cola brand has the better Color than Pepsi Cola.
 Table 6. Availability/ Accessibility

Color Frequency (n) Percentage (%)

Coca- cola 10 50%
Pepsi 10 50%

Figure 10. Percentage of the factor Availability/ Accessibility

Availability/ Accessibility
60%

50%
Percentage

40%

30%

20%

10%

0%
Coca- cola Pepsi
Soft Drink Brands

Coca- cola Pepsi

Findings:
 50% of the respondents chose Coca- cola
 50% of the respondents chose Pepsi

Conclusion:
 Both Coca- cola and Pepsi Cola brand are available/ accessible to the
respondents in the community.

General Conclusion:
 Based on the respondents’ responses on the given factors, Coca- cola brand is
better than Pepsi.
 On the factors stated above there are more/ least influence to the consumers’
choice of soft drinks brand. The respondents were asked which factors give more/
least influence to their choice of soft drinks brand.

Table 7. Factors that give more influence to consumers’ preferences

Factors Frequency (n) Percentage (%)

Price 4 20%
Packaging Design 0 0%
Advertising 2 10%
Taste 14 70%
Color 0 0
Availability/ Accessibility 0 50%

Figure 11. Percentage of the factors that give more influence to consumers’
preferences

Has more influnce to consumers preferences

80%
70%
60%
Percentage

50%
40%
30%
20%
10%
0%
Price Packaging Advertising Taste Color Availability/
Design Accessibility
Factors

Price Packaging Design Advertising

Taste Color Availability/ Accessibility

Findings:
 20% of the respondents chose Price
 10% of the respondents chose Advertising
 70% of the respondents chose Taste
Additional Findings:
 The 20% of the respondents chose Price so that they can saved more money
for the future purchase.
  The 10% of the respondents chose Advertising because they believed that by
watching advertisements on television, social media, billboards and other
printed ads encouraged them to purchase the product.
 The 70% of the respondents chose Taste because it gives them interest,
excitement, and satisfaction.
Conclusions:
 Taste is the factor that has more influence on the respondents’ choice of soft
drink brand.
 Most of the respondents chose taste because it gives them interest, excitement,
and satisfaction.
`
Table 7. Factors that give least influence to consumers’ preferences

Factors Frequency (n) Percentage (%)

Price 5 25%
Packaging Design 8 40%
Advertising 1 5%
Taste 0 0%
Color 5 25%
Availability/ Accessibility 1 5%

Figure 11. Percentage of the factors that give least influence to consumers’
preferences

Has least influnce to consumers preferences

45%
40%
35%
Percentage

30%
25%
20%
15%
10%
5%
0%
Price Packaging Advertising Taste Color Availability/
Design Accessibility
Factors

Price Packaging Design Advertising

Taste Color Availability/ Accessibility
Findings:
 25% of the respondents chose Price
 40% of the respondents chose Packaging Design
 5% of the respondents chose Advertising
 25% of the respondents chose Color
 5% of the respondents chose Availability/ Accessibility
Additional Findings:
 The 25% of the respondents chose Price because price doesn’t matter to the
respondents as long as they are satisfied to the product they purchased.
 The 40% of the respondents chose Packaging Design because the respondents
believed that the packaging design doesn’t matter to them as long as it tastes
better.
 The 5% of the respondents chose Taste because the respondent doesn’t watch
television advertisement.
 The 25% of the respondents chose color because the taste of the soft drinks
matter to them.
 5% of the respondents chose Availability/ Accessibility because both Coca-
cola and Pepsi products are both available/ accessible in the community.
Conclusions:
 Packaging Design is the factor that has least influence on the respondents’
choice of soft drink brand.
 Most of the respondents chose Packaging Design because they believed that
the packaging design doesn’t matter to them as long as the soft drinks taste
better.