PPC

What is PPC?

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 3 Big Questions:

.What's the cost per click?Why is it crucial in a digital

marketing strategy?
.What is the relationship between CPC and content
marketing?
 How does PPC advertising work?

1. PPC advertising varies per platform, but in general, the procedure is as follows:
2. Choose your campaign kind according to your goal.
3. Refine your settings and targeting.
4. Provide a budget and bidding strategy.
5. Enter your target URL.
6. Create your ad.

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 What is Google Ads?

The most widely used PPC advertising network worldwide is Google

Ads. Businesses may generate advertisements that show up on
Google's search engine and other Google sites by using the Google
advertisements platform.

Google selects a selection of winning ads to display on the search

engine results page each time a query is made by looking through the
pool of available advertising.

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How PPC works in Google Ads

When marketers build an ad, they select a list of keywords to target and bid on each one. If you bid on
the term "pet adoption," you tell Google you want your ad to show for searches that match or are
relevant to pet adoption.

To determine which advertisements display for each given search, Google utilizes a series of
calculations and an auction-style procedure. If your ad is placed in the auction, it will be assigned a
Quality Score ranging from one to ten based on its relevancy to the keyword, predicted click-through
rate, and landing page quality.

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 How to do PPC with Google Ads

● Bid on relevant keywords. Create relevant PPC keyword lists,

tight keyword groups, and appropriate ad wording.
● Concentrate on landing page quality. Create optimized landing
pages with convincing, relevant content and a clear call to action
based on specific search searches.
● Improve your quality score. Google's Quality Score measures
the quality and relevance of your keywords, landing pages, and
PPC campaigns. Advertisers with higher quality scores receive
more ad clicks at a reduced cost.
● Draw attention. Eye-catching ad creative is essential for display
or social commercials, as well as enticing ad content.

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How to do effective PPC keyword research

● Relevant: Of course, you don't want to spend for

clicks that won't convert. This implies that the
keywords you bid on should be closely
connected to the products you sell.
● Exhaustive: Your keyword research should cover
both the most popular and frequently searched
terms in your niche, as well as long-tail
keywords.
● Expansive: PPC is iterative. You want to
continually optimize and develop your
campaigns, as well as foster an atmosphere in
which your keyword list grows and adapts.

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Managing your PPC campaigns

Once you've built your new campaigns, you'll need to manage

them on a regular basis to ensure their continued
effectiveness. In fact, consistent account activity is one of the
most reliable indicators of account success.

● Continuously adding PPC

keywords
● Add negative keywords.
● Review pricey PPC keywords.
● Refine landing pages.
● Split ad groupings.

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THANKYOU