3/31/2021

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Resume Essentials
Master
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Downloading session handout

Agenda

Develop a core resume to customize for jobs

Include key words/industry buzzwords

Optimize your resume for Applicant Tracking Systems (ATS)

Create a resume profile in LHH’s Digital Talent Exchange to

be visible to hiring managers/recruiters

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Sample
resume -
page 1

Sample
resume -
page 2

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Create a targeted and customized resume

• Create a high-impact summary

• Know your target audience
− Connect your skills and business results with their needs
− Include key words
• Use accomplishment statements to illustrate your capabilities
• Demonstrate value, results, and impact

How to differentiate yourself

What is the role you are What type of

applying for? company/industry?

What are the most important

Do you have technical, linguistic
competencies, achievements,
or other specialized skills or
skill sets, and abilities you have
knowledge that would be useful
to offer that align with what they
on the job?
are seeking?

What are attributes and skills How can you use resources to
that differentiate you from identify key words to use in your
others that have a similar summary to align with the job
background? description?

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Customize with key words

Legal Administrative Business Development

► Commercial Contract Government Contracting Support P&L Management over $300M
Drafting
Accounts Payable Strategy & Planning
► Legal Risk Assessment
Developing Policies & Procedures Mergers & Acquisitions (M&A)
► Negotiation
Vendor Management Business Development
► Corporate Transactions
Purchase Requisition Capture Management
► Regulatory Analysis
Budget Management Marketing/Branding/Social Media
► Communication
Facilities Management Product/Patent Management
► Corporate Governance
Customer Service Technology Transfer
► Employment Law
Office Relocation Coordinator Investment Prioritization
► Litigation

Sample key word resources

1 www.jobscan.co
• Copy and paste the text of
your resume
2 Key word exercise

• Copy and paste the job • Locate job board such as indeed.com
description without the
• Enter key words
“About company” section
• Do not need to enter location
• Scan for key words
• Search 10-12 jobs
• Identify theme among the 10-12 jobs
• Identify your skills that match
• Incorporate findings into your resume

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Key words - summary vs. job description
SUMMARY
BUSINESS DEVELOPMENT - SALES MANAGER
Advise and support clients using extensive background in
marketing program generation, account management,
corporate resource allocation, and product rollout in a
high-tech environment. Customer Oriented with
emphasis on profitable growth through continual
interaction including face to face and virtual methods.
Established marketing, promotional and sales strategies
with focus on Product and ability to Quote Projects to
drive maximum return on investment.
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Resume guidelines
Do the following
 1-2 pages for most professionals
 1-inch margins for visual appeal
 11-12 pt. font (Arial or Calibri)
 Focus on 10-15 years of experience
 Use concise and active writing
 Check spelling and grammar for error-free
 Start each sentence with action verb
 Include quantifiers and numbers
 Use leadership words; this shows initiative
 Use relevant industry buzzwords
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JOB DESCRIPTION
Business Development / Sales Customer Manager
As a service manager you are advising and supporting our clients
daily through account management skills. They are looking for the
best solution for their customers promotional needs and we aim to
be the partner who can supply high tech gadgets. You are the
sparring partner on the phone and email. You proactively pitch
ideas to the customer, advise on product details, quote projects
and develop and maintain a relationship through follow up and
face to face meetings. Through your enthusiasm, personality and
expertise on our products and the market, we will optimize
relationships with our key customers. You will work in a small
team that attaches great importance to your ideas, solutions,
creativity and enthusiasm.
Job requirements
You are socially skilled and have some years of experience in a
similar function. We are seeking the following character traits:
reliable, curious, enthusiastic, independent, pro-active, flexible,
customer oriented and have administrative/analytical skills.
Do NOT do the following
 Do not include salary requirements
 Do not use pronouns
 Do not list references
 Do not use abbreviations
 Do not include a photo or personal
information such as age, marital
status, number of children, hobbies
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Improve your chances with ATS/formatting

Use Remove Upload

• Round circle bullets • Underlining • Follow job board
instructions
• Bold text, as needed • Shading
• Upload as .doc or
• Headers/footers .docx
• CAPS, where needed
• Italics • Use .pdf if offered
as an option
• Use months and • Graphics
years in experience
section, do not • Color font
abbreviate months • Borders
• Photos

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Resources-Examples

Scroll down:
Items are
alphabetical

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Contact information

FIRSTNAME LASTNAME
PMP
City, ST
Cell Phone
Career/Personal Email Address
Customized LinkedIn URL

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Summary examples
SALES LEADER

1 Senior level sales leader with experience in healthcare sales, management, marketing, training and
strategic planning. Proven track record of significant contributions to profit levels and productivity by
developing and motivating a successful sales force. Dynamic leader and motivator using an effective
combination of analytical and interpersonal skills. Talent for building multi-functional teams while
facilitating change management. Highly skilled presenter with ability to influence others and win
support on critical issues.

Business Development Strategic Leadership Customer Relationships

Staff Development Communication Prioritization
Budget Management Sales Strategies Training
Analytical Skills Process Improvement Account Management

FINANCIAL ANALYST

2 Innovative financial analyst with a proven record of success in Telecommunications,

Auto Finance and Environmental Laboratory industries. Strong foundation in funding,
underwriting, fraud detection, planning and coordination. A highly organized
professional who works well under strict timelines with outstanding attention to detail
and excellent written/verbal communication skills. Key competencies:

 Fraud Investigation  Regulatory Compliance

 Loan Documentation  Underwriting
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Technical summary example

SOFTWARE ENGINEER

A software engineer with experience solving problems by building innovative, easy to navigate web
applications. Focuses on meeting customer needs and positively impacting the bottom line. Committed
to teamwork, accountability and continuous improvement. Brings analytical and problem-solving skills
to meet objectives and provide a seamless experience for internal and external customers.

TECHNICAL SKILLS

Languages/Libraries/Frameworks: JavaScript, jQuery, Underscore, Moment.js, AngularJS 1.6, AJAX,

HTML5, CSS3, SaaS, Bootstrap
Development Tools/Methodologies: Test-Driven Development, Heroku, Git, GitHub

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Professional Experience section

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SOAR method for accomplishments

S O A R

Situation Obstacle Action Results

What What did you

How did it
What was the obstacles did do? What
benefit the
situation? you skills did you
overcome? use? company?

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Accomplishment statements

Action word (verb) + Key skills used in accomplishment + Result = Accomplishment statement

Updated sales and marketing methods used by the XYZ department …

Action

… by introducing social media sales tools, client tracking and month-end

Skills reports …

… increased sales by 21% and lowered print costs by $10,000.

Result

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Additional Relevant Experience section

ADDITIONAL RELEVANT EXPERIENCE

AWESOME COMPANY, City, ST

 Director Business Development
 Manager of Data Products Marketing

NICE PLACE TO WORK, INC., City, ST

• Assistant Manager – Marketing

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Education/Certifications/Licenses

EDUCATION / CERTIFICATION/ LICENSE

Master of Business Administration (MBA) - University, City, ST

Bachelor of Arts (BA), Communication - University, City, ST

Lean Six Sigma Certification

Series 7 License

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Additional sections to consider

PROFESSIONAL AFFILIATIONS
(Professional associations can include volunteer and leadership experience)

MILITARY EXPERIENCE

PATENTS

PUBLICATIONS

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Sample
resume -
page 1

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Sample
resume -
page 2

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References – separate document

FIRSTNAME LASTNAME
PMP
City, ST
Cell Phone
Career/Personal Email Address
Customized LinkedIn URL

REFERENCE LIST

Reference Name – My Manager at XWY Company from 2015 - 2019

Job Title
Phone
Email Address

Reference Name – Served with me at ABC Organization from 2014 - 2015

Job Title
Phone
Email Address

Reference Name – Colleague at Great Company from 2008 - 2014

Job Title
Phone Email Address

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References

Use a multi-layered approach

Coach them on your

Ask permission to use Send them your resume
key skills and
their name and marketing plan
highlights

Ask them to tell you Consider all references

when they are called as networking contacts

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Get feedback on your resume and LinkedIn® Profile

Get your resume reviewed by

an LHH Branding Specialist

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Increase your visibility with employers on LHH’s Digital Talent Exchange (DTE)

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Next steps

Develop a core, error-free, quality resume sooner than later

Format your resume to increase probability with the Applicant Tracking Systems (ATS)
Contact references and create a reference list
Receive one-time feedback on resume by uploading your document as directed on CRN Home page
Upload an error-free resume to LHH’s Digital Talent Exchange
Schedule time every 3-6 months to refresh and update your resume

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Your opinion is important!

https://tinyurl.com/5a9563jw
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Thank you

Thank you • Thank you for joining me today.

• I wish you great success with your job search!

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