DEPARTMENT OF BUSINESS MANAGEMENT

DR. HARI SINGH GOUR CENTRAL UNIVERSITY

SAGAR M.P.

2ND MID ASSIGNMENT

ON

THE SUBJECT: SEMINAR AND TERM PAPER

(BUM-SEC-217)

A PROJECT REPORT ON

BATA

(COMPANY PROFILE)

SUBMITTED BY SUBMITTED TO

SHANYA JAIN MR. HRIDESH PATHKAR

Y22180543 PROJECT COORDINATOR

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 DECLARATION

I Shanya Jain bearing Roll No. Y22180543 of the Institute of Dr. Hari Singh Gour

University, Sagar hereby declare that the project Report entitled bata is an original

work and the same has not been submitted to any other Institute for the award of any

degree. The suggestions as approved by the faculty were duly incorporated.

SHANYA JAIN

(Y22180543)

BBA 2nd SEMESTER

2
 CERTIFICATE

This is to certify that the project report entitled. “Company profile of BATA work done by

Shanya Jain under my guidance and supervision. In the partial fulfillment ofthe degree of

Bachelor of Business Administration from Department of Business Management Dr. Hari

Singh Gour Vishwavidyalaya Sagar MP To the best of my knowledge and belief the project

repeat is satisfactory in respect of content and language.

MR. HRIDESH

PATHKAR

Project supervisor

Signature of the supervisor Signature of the examiner

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 ACKNOWLEDGEMENT

It is my proud privilege to release the feelings of my gratitude to several persons who

helped me directly or indirectly to conduct this project work. I express my heart full

indebtedness and owe a deep sense of gratitude to my teacher and my faculty guide Mr.

Hridesh Pathkar Dr. Hari Singh Gour Central University Sagar (Madhya Pradesh), for

their sincere guidance and inspiration in completing this project.

I am extremely thankful to the Dean of the department Prof. Y.S Thakur, HOD of

department professor yashvant singh thakur and Faculties of Department of Business

Management, Dr. Harisingh Gour Central University, Sagar (Madhya Pradesh). I am also

extremely thankful to all those persons who have positively helped me around whom the

whole project cycle revolves. I also thank all my friends who have more or less contributed

to the preparation of this project report I will be al ways indebted to them.

Thank You

SHANYA JAIN

(Y22180543)

BBA 2nd Semester

4
 PREFACE

I am pleased to present "A Study on company profile of BATA" on before my respected

readers. It is a humble attempt from my part to study about BATA.. This study deals

with a number of topics such as company overview and about its various products

which will help the reader understand and learn a lot about the product of the company.

Language of the report is simple and lucid. Attempts have been made to arrange the

subject matter in a systematic and well-knit style. Efforts have also been made to deal

with all topics precisely and gently.

Shanya Jain

(Y22180543)

BBA 2nd Semester

5
 Contents

Introduction 7

Bata in India 9

Origins & History 10

Objectives to study 14

Bata India Mission, Vision & Values 15

Products of bata 16

Organizational Structure 17

Bata Competitors 18

SWOT analysis 19

Marketing strategies 21

Annual report of bata 23

Awards & achievement of bata 25

Findings 29

Conclusions 30

Suggestion 31

Bibliography 32

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 Introduction

The Bata Corporation (known as Bata, and in the Czech Republic and Slovakia, known as

Baťa) is a multinational footwear, apparel and fashion accessories manufacturer and retailer

of Moravian (Czech) origin, headquartered in Lausanne, Switzerland.

Bata India Limited the Company was incorporated at Calcutta.The Company Manufacture

and market of all types of footwear, Footwear components, leather and products allied to

footwear Trade.

(Bata’s headquarters in Lausanne,Switzerland)

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 Bata company profile

Type- Private

Industry - Shoemaking

Retail- Manufacture of leather and related products

Founded- 21 September 1894; 128 years ago in Austria-Hungary (now the Czech

Republic) Founder- Antonín Baťa,Tomáš Baťa,Anna Baťová

Headquarters- Lausanne, Switzerland[1]

Area served- Worldwide

Key people- Graham Allan (Chairman),Sandeep Kataria

(CEO) Products- Footwear and accessories

Owner-Bata family

Website – Bata.com,Thebatacompany.com

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 Bata in India

Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up

initially as a small operation in Konnagar (near Calcutta) in 1932. In January 1934, the

foundation stone for the first building of Bata’s operation – now called the Bata. In the years

that followed, the overall site was doubled in area. This township is popularly known as

Batanagar. It was also the first manufacturing facility in the Indian shoe industry to receive

the ISO: 9001 certification.

The Company went public In 1973 when it changed its name to Bata India Limited. Today,

Bata India has established itself as India’s largest footwear retailer. Its retail network of over

1375 stores gives it a reach / coverage that no other footwear company can match. The stores

are present in good locations and can be found in all the metros, mini-metros and towns.

Bata’s smart looking new stores supported by a range of better quality products are aimed at

offering a superior shopping experience to its customers.

The Company also operates a large non retail distribution network through its urban

wholesale division and caters to millions of customers through over 30,000 dealers.

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 Origins & History

● Foundation

The T. & A. Baťa Shoe Company was founded on 21 September 1894 in the Moravian town

of Zlín, Austria-Hungary (today in the Czech Republic), by Tomáš Baťa, his brother

Antonín and his sister Anna, whose family had been cobblers for generations.The company

employed 10 full-time employees with a fixed work schedule and a regular weekly wage.

● World war

In the summer of 1895, Tomáš was facing financial ddifficulties To overcome these

setbacks, he decided to sew shoes from canvas instead of leather. This type of shoe became

very popular and helped the company grow to 50 employees. Four years later, Baťa installed

its first steam-driven machines, beginning a period of rapid modernisation. In 1904, Tomáš

read a newspaper article about some machines being.

● Shoemaker to the world

In the global economic slump that followed World War I, the newly created country of

Czechoslovakia was particularly hard hit. With its currency devalued by 75%, demand for

products dropped, production was cut back, and unemployment was at an all-time high.

Tomáš Baťa responded to the crisis by cutting the price of Bata shoes in half. The company’s

workers agreed to a temporary 40 percent reduction in wages; in turn, Baťa provided food,

clothing, and other necessities at half-price. He also introduced one of the first profit-sharing

initiatives, transforming all employees into associates with a shared interest in the company’s

success .

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 ( First shoes of bata )

● World War II

Just before the German occupation of Czechoslovakia, Baťa helped re-post his Jewish

employees to branches of his firm all over the world.[23][24] Germany occupied the

remaining part of pre-war Czechoslovakia on 15 March 1939; Jan Antonín Baťa then spent a

short time in jail but was then able to leave the country with his family. Jan Antonín Baťa

stayed in the United States from 1939–1940, but when the USA entered the war, he felt it

would be safer for his co-workers and their families back in occupied Czechoslovakia if he

left the United States. He was put on British and US black lists for doing business with the

Axis powers, and in 1941 he emigrated to Brazil. After the war ended, the Czechoslovak

authorities tried Baťa as a traitor, saying he had failed to support the anti-Nazi resistance. In

1947 he was sentenced in absentia to 15 years in prison. The company’s Czechoslovak assets

were also seized by the state – several months before the communists came to power.

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 Bata Enters India

● 1931– The company, Bata Shoe Co Pvt Ltd was incorporated in Calcutta. It

manufactured all types of footwear, footwear components, leather and products

allied to footwear trade.

● 1942– A machinery department was set up to produce the first Indian-made major

shoe machine. Also, a leather footwear

● factory was established in Patna, Bihar, known today as Bataganj.

● 1973– Bata Shoe Co Pvt Ltd became a public limited company and the name

was changed to Bata India Ltd.

● 1988– A new brand of shoe, `Tigre’ was introduced for sales through wholesalers

and independent retailers.

● 1989– The company entered into an agreement with Adidas of West Germany

for manufacturing and marketing of sports footwear, sports goods and sportswear

in India.

● 1997– India’s largest shoe company made a remarkable turnaround for the year

ended December 1996. Entered into a marketing tie-up with Nike.

● 2003– A retailing alliance with Lee Cooper Shoes and repositioned itself as

a marketing firm.

● 2004– Appointed P M Sinha, former CEO of Pepsi-Cola International South Asia

as the Chairman.

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 Objectives to study

● To study about the products and services offered by Bata.

● To study about the Marketing Mix of Bata ata Ltd.

● To study about the Marketing Strategies of Bata Ltd

● To study about the SWOT analysis of Bata Ltd.

● To know about competitors and market share of Bata .

● To know about the competitive advantages of Bata.

● To study about the financial performance in FY2022 of BATA .

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 Bata India Mission, Vision & Values

● Bata India Mission Statement

To be successful as the most dynamic, flexible and market responsive organization, with

footwear as its core business.

● Bata India Vision Statement

To grow as a dynamic, innovative and market driven domestic manufacturer and

distributor, with footwear as our core business, while maintaining a commitment to the

country, culture and environment in which we operate.

● Bata India

Values Management

Commitment

Environmental

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 Products of bata

● Bata/Baťa

● North Star (urban shoes)

● Weinbrenner (outdoor shoes)

● Bubblegummers (children’s shoes)

● Power (athletic shoes)

● Bata Industrials (work & safety)

● Toughees (school shoes)

● Verlon (school shoes)

● Teener (school shoes)

● B-First (school shoes)

● Footin (school shoes)

● Patapata (flip flops)

● Marie Claire (women’s shoes)

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Organizational Structure

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 Bata competitors

There are several brands in the market which are competing for the same set of customers.

Below are the top 10 competitors of Bata:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Adidas

8. Liberty SShoes

9. Metro Shoes

10. Woodland

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 SWOT ANALYSIS

Bata SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities &

threats. In SWOT Analysis of Bata, the strengths and weaknesses are the internal factors

whereas opportunities and threats are the external factors.

Strengths

Weakness

Opportunities

Threats

1. Strengths

The strengths of Bata looks at the key aspects of its business-

1. Bata has a worldwide Presence in over 70 countries and production facilities in

27 countries

2. Benefit received from link to the international organization for back-office systems,

product innovations and sourcing.

3. Bata showrooms are found in all the major cities, mini-metros and towns

4. Sells through over 1200 retail stores in India and 5000 stores worldwide

5. Bata company employs more than 6800 people in India and 40000 people world

over and over 30,000 dealers

6. Excellent advertising and brand presence

2. Weaknesses

The weaknesses of a brand are certain aspects of its business which are

1. High cost for brand protection for Bata products

2. Intense competition in the footwear segment means limited scope to overhaul market share

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3. Opportunities

1.People now look towards buying footwear as a blend of fashion and comfort, sonow has

an increasing market size

2. Bata has an opportunity to create a separate division for tackling the rural markets

in emerging nations

3. Global expansion in the premium footwear section

4. Threats

1. Intense competition from other leading footwear brands can affect Bata’s margins

2. Commoditization if fashion footwear not differentiated well

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 Marketing strategies

Vintage BATA Ads

In 1929, Bata ads were simple and straight forward. It contained little more than two shoes

with their price mentioned along with the name of the company. By 1935, not much was

changed with the ads being simple and direct connecting with the consumers.

Bata Club

Bata Club is a loyalty program which offers great rewards and privileges. Customers need to

register their names & phone numbers to become a member. With every purchase at Bata

stores, points equal to bill amount get added to the account which you can redeem at next

purchase with Bata. Few other benefits include new registration bonus, Birthday bonus,

Member’s sale day & Special products in store at exclusive prices for members. The Bata

club has approx. 6.7 million members & is growing rapidly.

Social Media Marketing

On social media, Bata is in fierce competition with other companies in its sector. Bata has

social media presence on Facebook, Twitter, Instagram, LinkedIn, etc in addition to its

website.

Facebook:- Bata has 8.2 million likes on Facebook.

Instagram:- Bata has 164k followers on Instagram.

LinkedIn:- Bata has 64.1k followers on LinkedIn.

Twitter:- Bata has 14.3k followers on Twitter.

Marketing Strategy of Bata India – SEO Strategies

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SEO strategy is “The thing” when it comes to bringing in organic traffic to your site. And

Bata does well in it since it has 82,000 organic keywords. And its site also has monthly

organic traffic of 3,20,000 visitors. Which is way more than any of its competitors and shows

how much importance Bata gives to its SEO strategy.

Marketing Strategy of Bata India – Influencer Marketing

Recently Bata has associated its brand with many young Bollywood stars such as Kartik

Aryan and Kriti Sanon both of them have appeared on various TVCs of Bata promoting its

new 9 to 9 and relaxed workwear collections, all in a bid to appeal to younger shoppers and

position itself as a fashion-forward brand.

Marketing Strategy of Bata India – e-commerce“Now we are using all three mediums –

Bata retail stores, Bata franchise stores, and multi-brand outlets. And we will also be using e-

commerce channels, whether through Bata in or other E-commerce platforms” said former

Bata India CEO Sandeep KataKatar

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 Annual report of bata

● Operating income during the year rose 39.8% on

a year-on-year (YoY) basis.

● The company’s operating profit increased by 162.2% YoY during the fiscal.

Operating profit margins witnessed a fall and down at 17.8% in FY22 as against 9.5%

in FY21.

● Depreciation charges decreased by 8.6% and finance costs decreased by 8.0%

YoY, respectively.

● Other income declined by 40.5% YoY.

● Net profit for the year declined by NA YoY.

● Net profit margins during the year grew from 5.2% in FY21 to 4.3% in FY22.

BATA INDIA Income Statement 2021-22

No. of 12 Mar-21* 12 Mar-22* Change

Mths percenta
Year ge
Ending
Net Sales. 17,085 23,877 39.8%

Other income 941 560 -40.5%

Total 18,026 24,437 35.6%
Revenues
Gross profit 1,622 4,251 162.2%
Depreciation 2,648 2,420 -8.6%
Interest 1,081 994 -8.0%
Profit before -1,166 1,397 NA
tax
SeTax -273 367 NA
Profit after tax -893 1,030 NA
Gross 9.5 17.8
profit

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margin.
Effective 23.4 26.3
tax rate. %
Net -5.2 4.3
profit
margin

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BATA INDIA Balance Sheet Analysis

● The company’s current liabilities during FY22 stood at Rs 8 billion as compared to

Rs 7 billion in FY21, thereby witnessing an increase of 14.7%.

● Current assets rose 8% and stood at Rs 20 billion, while fixed assets rose 6% and

BATA INDIA Balance Sheet as on March 2022

● stood at Rs 14 billion in FY22.

● Overall, the total assets and liabilities for FY22 stood at Rs 34 billion as against Rs

32 billion during FY21, thereby witnessing a growth of 7%

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Awards & achievement of bata

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 Finding

● The company was founded in 1894 in the Czech Republic, and has since expanded

to operate in over 70 countries and production facilities in 27 countries.

● Bata provide affordable and comfortable shoes, and offers a wide range of styles for

men, women, and children.

● The company has a strong focus on innovation, and has developed several

patented technologies to improve the quality and comfort of their products.

● Bata operates several retail brands, including Bata, Marie Claire, and Power, and also

has a significant presence in the industrial and institutional footwear markets.

● .He also introduced one of the first profit-sharing initiatives, transforming all

employees into associates with a shared interest in the company’s success .

● Net profit margins during the year grew from 5.2% in FY21 to 4.3% in FY22.

Footwear major, Bata India Ltd, registered 15 per cent growth in standalone net profit

at ₹83 crore for the quarter ended December 31, 2022,

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 Conclusion

Bata Company is known as the most respected and popular shoe brandbecause of its quality, from

the early partition days. It is an internationally renowned brandand satisfies the needs of every

country where it is present with respect to its specificcultural requirements, weather conditions and

customer-specific considerations. One of theBata's goals is to provide shoes for everyone, every

occasion and suitable for every career.Bata provides tremendous value and convenience with an

incredible variety of styles.Customers have seen Bata's shoes as highly innovative in fashion trends

by continuouslyoffering new types of men's shoes, women's shoes, children's shoes, school shoes

andslippers.The word Bata is synonymous with efficiency and trends. Even many new brands

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 Suggestion

● Improvement in product lines such as sportswear or accessories to cater to a wider

audience.

● They could improve marketing efforts: Increase brand visibility through targeted

marketing campaigns and collaborations with influencers or brand ambassadors.

● Company could enhance the online presence: Focus on optimizing the company's e-

commerce platform for a better customer experience and online sales.

● They could improve customer service: Train employees to provide excellent

customer service to improve customer satisfaction and loyalty.

● They can increase sustainability efforts: Invest in sustainable manufacturing

processes and materials to reduce the environmental impact of the company

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 Bibliography

● www.bata.in

● www.en.m.wikipedia.org

● www.tofler.in

● www.globaldata.com

● www.thebatacompany.com

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