BSBBA4 Program Department of Management Sciences THEORY OF SUPPLY Supply is the willingness of sellers to offer a given quantity of a good or service for a given price. Law of Supply Keeping other factors unchanged, As Price increases quantity supplied by the supplier in market also increases or vice versa The Supply Function depends on the price at which the good can be sold as well as the cost of production for an additional unit of the good. The greater the difference between those two values, the greater is the willingness of producers to supply the good. An individual seller’s supply function: Q x = f (Px, W, K, T ) where Qs is the quantity supplied of some good X, Px is the price per unit of good X, and W is the wage rate of labor in currency unit ($ / Rs.) per hour, K is capital and T is Technology Qs= f (P ) Qs = c + dP Qs = − 175 +25 P Question: if the price of gasoline were $3 per gallon, how much gallons per week supplier will supply in market? SUPPLY CURVE The graph of the supply function is called supply curve 1. It shows simultaneously the highest quantity willingly supplied at each price and 2. The lowest price willingly accepted for each quantity. CHANGES IN SUPPLY A change in the price of a good itself will result in a movement along the supply curve and a change in quantity supplied. MOVEMENTS ALONG THE SUPPLY CURVE A change in any variable or factor other than own- price will cause a shift in the supply curve MARKET EQUILIBRIUM An important concept in the market model is market equilibrium, defined as the condition in which the quantity willingly offered for sale by sellers at a given price is just equal to the quantity willingly demanded by buyers at that same price. Equilibrium occurs at that quantity at which the highest price a buyer is willing to pay is just equal to the lowest price a seller is willing to accept for that same quantity. The demand curve shows an infinite number of combinations of prices and quantities that satisfy the demand function. Similarly, The supply curve shows an infinite number of combinations of prices and quantities that satisfy the supply function. Equilibrium occurs at the unique combination of price and quantity that simultaneously satisfies both the market demand function and the market supply function. Graphically, it is the intersection of the demand and supply curves as shown simply Qd=Qs This Equation is called the Equilibrium Condition, CONSUMER SURPLUS ( CS ) Consumer surplus is the benefit or good feeling of getting a good deal. It is the difference between willingness to pay for a good and the price that consumer actually pay for it. Consumer surplus can be positive or negative. It will be positive if Market price < Price the customer is willing to pay. it will be negative if Market price > Price the customer's willing to pay. PRODUCER SURPLUS ( PS ) The producer surplus is the difference between the market price and the lowest price a producer is willing to accept to produce a good. if the market value of an item is $50 but customers pay $100, the company may have the additional funds to produce more of that item and earn a profit. CS VS PS