Sample Framework for Startup Idea

Project Parameters State your Idea Below

Title Cred
Subtitle Fintech
Your Name and role Kunal Shah, Founder&CEO
People who are paying credit
cards bill on time are not
Problem Statement
rewarded / not getting
appreciated

Created Cred which give various

Solution benefits and offers to people to
pay their credit card bill on time.

Market Analysis

Specifically focused on people

Target Audience,Demographic and
who are paying their credit card
product offered to them
bills on time

Cred app, Businesses that provide

Business Model offers on the app, Users who pay
their credit card bills , Cred Mint

What AI tool you will use

Paytm
Competitive Landscape Google Pay
Phone Pe

Pricing

The CRED Digital Marketing

Strategy

Content marketing strategy

Marketing and Sales Strategy
 Marketing and Sales Strategy

Sponsorship and Collaboration

Viral marketing moves

Platform marketing strategy of

Cred app
Financial Projections
Team
Conclusion
artup Idea
Remarks

Under the new scheme, customers can avail of certain

credit card offers at a discounted price. For instance,
they can get 5% cashback on all purchases made using
their CRED card.

Cred has conducted many brand-related promotional

activities. One of its most successful marketing campaigns
was the "Rahul Dravid" social media campaign, which
featured the Indian cricket legend endorsing the company.

CRED – On The Money series, it Cred launched

finance-related content on YouTube. As a curious
man, Kunal Shah interviews experts and
entrepreneurs to produce podcast-like content
about money, startups, and trends under his
CRED–Curious series.
The Indian Premier League (IPL) has partnered
with Cred for three seasons as an associate
sponsor, and Cred's marketing activities are also
conducted during the IPL season
By sending cakes Cred utilizes customer
acquisition. For example, of you are a cred user
and just sitting on your boring day shift job, you
receive a cake out of nowhere.
the brand has been able to reach more consumers
through Twitter marketing