STRATEGIC MANAGEMENT

Activity 1
NAME: ARCHIE R. ROSE
SECTION: TM-601
1. How did apple achieve a dominant position in the market as a seller of both songs and
music players?
Apple obtains the advantage of leadership because it understands that the product
market is part of its bigger goal. By focusing on the fact that Compaq is the only
competitor in the music technology business, one might identify a tremendous potential.
After closely analyzing the multibillion-dollar music industry, Apple quickly concluded that
no company was providing digital downloads that were authorized. They are more
competitive, even if they aren't the first, and they have the advantage of developing
application software for a safer music library.
2. Which phase in the evolution of strategic management is present in the given case?
This situation belongs to the third stage of strategic management evolution. Apple
Planning with a focus on outside aspects. Businesses attempt to figure out primary market
trends during this time. and they started searching for fresh approaches to recognize,
address, and fulfill the needs and wants of their customers. They saw an opportunity to
create an outstanding piece of music technology at the moment. They expanded their
offering of music libraries by beginning to produce additional music technology, such as
the iPod. The management continued in creating new technologies, redesigning their
brands, and concentrating on industries other than the computer industry.
3. Which type of strategy is being employed by Apple in the given case study?
Apple uses a business-level approach in its operations. The primary goal of a strategy is to
increase the company's ability to compete with its products or services. similar to how
they improved their music library strategy to remain competitive. includes all strategies
and actions employed to outperform competitors. watching what competitors do. They
outperform other companies by applying their knowledge and new ideas.
4. What competitive advantages contributed to Apple's success?
The advantages, competitiveness, and differentiation plan provide the apples case a
competitive advantage over competitors. Apple has the advantage of always offering new
features, services, and benefits. They maintain their reputation of always being in control
because of their outstanding level of output. It attracts customers' attention to their
brand, making it stand out from competitors.