Made Possible by Hosts is Airbnb's marketing campaign, which strengthens brand

recognition and creates trust in the host community. Airbnb has created some
attractive travel video content and advertised it in photo ads in five countries and
on YouTube, they show it to people around the world. Airbnb makes videos that
tell the stories of its hosts, from people who have undergone major changes in life
to those who seek a sense of local culture. These stories are intended to encourage
empathy and confidence in the audience. Airbnb makes videos under a variety of
host communities such as filming the lives of families, the elderly, the single,
people from various cultures and from different countries. This demonstrates that
Airbnb welcomes and respects diversity and encourages people around the world
to participate and contribute to the Airbnb community regardless of culture, age or
residence. The video emphasizes that Airbnb is not only a rental platform, but also
creates memorable human connections and experiences. It creates a feeling that
becoming an Airbnb host not only brings personal benefits but also contributes to
the development and peace of the community. The video creates an interactive
and emotional experience by creating an inspiring story. This helps viewers feel
and interact more deeply with the message and value that Airbnb wants to convey.
The video content ends with the slogan "Made Possible by Hosts" and uses Airbnb
brand to create trust and brand identification. The campaign was created to confirm
that homeowners not only provide accommodation, but also provide experience
and connectivity. The video content ends with the slogan "Made Possible by
Hosts" and uses Airbnb brand to create trust and brand identification. The
campaign emphasized that Airbnb appreciates homeowners' dedication and quality
of service. Airbnb uses other social media channels, websites, and online
advertising channels to deliver the campaign's message to a wider audience. The
campaign uses various media, including video, written content and images, to tell
the story and convey the brand's message.