AirBnB

“Belong Anywhere”’

People+Place+Love+AirBnB
1 BACKGROUND
AND STORY
The company was founded in 2008 by Brian
Chesky, Nathan Blecharczyk, and Joe Gebbia.
In 2007, with no employment and struggling to
pay rent, Airbnb founders Brian Chesky and Joe
Gebbia noticed a high demand for
accommodations during a local conference.
They created "Air Bed and Breakfast," offering
airbeds and breakfast for $80 a night. Their first
guests included individuals from India, Boston,
and Utah.
WHAT IS AIRBNB ?

A guide for travelers and tourists

Airbnb is an online community marketplace
connecting people looking for accommodations
with hosts who rent out their homes. It earns
revenue through service fees charged to hosts
and guests, including a percentage fee per
confirmed booking.
 WHY
GUESTS
CHOSE
AIRBNB?
POWER OF
AIRBNB
 2
Market segmentation
&
Targeting
Hosts
Guests
 HOSTS
People having spare rooms or property available for rental

GUESTS
People looking for accommodation and experience
Hosts _ Demographic

400,000 senior hosts

Women make up 56% of all hosts

22% of all hosts choose to first become

Airbnb guest before being an Airbnb host.

Hosts _ Demographic
Hosts _ Geographic

TOTAL LISTINGS BY REGION

Hosts _ Geographic
Hosts _ Geographic

GROSS REVENUE PER REGION

Hosts _ Geographic
Hosts _ Geographic

AVERAGE PRICE PER NIGHT

=> Vacation rental prices in the US tend to be the highest.

Hosts _ Geographic
Hosts _ Behavioral

Hosts _ Behavioral
Hosts _ Psychological

MOTIVATION FOR HOSTING OF AIRBNB

Hosts _ Psychological
Targeting _ Hosts

More than 220 countries and regions worldwide

All walks of life

Having different options to rent out

Having various motivation to share

GUESTS
Targeting _ Guests Family travelers

Travel in large numbers

Stay longer

=> In 2022, more than half of families stayed between two

and six nights, while nearly half stayed for a week or longer.
 3
BRAND
POSITIONING

"HEART, HEAD, AND HANDS" AR E IN

PERFECT SYNC.
-Airbnb is a firm which defines them as a firm whose "heart, head, and hands" are in perfect sync.

-Mission: Create a world where anyone can belong anywhere.

=>The power of travel to bring people together and create a sense of belonging.
 AIRBNB

POSITIONING EXPERIENCE AND VARIOUS TACTICS

ADVENTURE

a trusted and a sense of belonging and a disruptive, adventurous

community-driven personal connection brand providing unique
platform for unique apart from traditional travel experiences through
travel experiences. hotel chains. strategic advertising
campaigns

AIRBNB
The ad featuring a dad with his
kid is a perfect example of
Airbnb's uniqueness.

You probably wouldn't stay at a

hotel just for its pool, but it's an
easy decision for your Airbnb
"experience."
THE NATURE &
CHARACTERISTICS OF A SERVICE
INTANGIBILITY
Customers of Airbnb can only see pictures and prices of the house on the webpage, they
cannot see the house, cannot touch or smell it.
-> Airbnb providing images of the hospitality services and also offers many detailed information
about the places to help customers at least have the idea of what the place will look and feel
like.

INSEPARATELY
Airbnb provides a global tourist housing rental service to customers, the customers can search
the vacation home rental information, complete online booking procedure and give feedback
about the housing rental service through the Internet or mobile applications, whereas these
services can't be separated by the company in order to effectively manage its business
PERISHABILITY
Since the room can not be stored for later usage if no one booked them for the specific date.
Airbnb provides their services with online platform reservations which the customers can select
the location, date, time, also can negotiate the price with the host before making the
reservation.

VARIABILITY

The quality of services are different based on the service provider, place, time, and how they
provide it. Airbnb is not similar to other lodging services, choose to provide the authencity of
experience of other place. They focus on providing a home and local feelings to the customers
to feel like neighborhood and this type of service is not common.
 SERVICE PROFIT CHAIN
Internal service Customer Data
quality
Airbnb Academy
Customer
satisfaction

Employee Employee Retention

satisfaction Employee Productivity

Repeat Business
Diverse Choices
External service
Airbnb Plus Customer Positive Review
value
Airbnb ID Vertification loyalty
Word of mouth marketing
 HOW DOES
AIRBNB
DIFFERENTIATE
Variety of options ITS OFFER,
Local experiences from host DELIVERY, AND
Suitable length of stay, place, IMAGE?
number of visitors, and the
A UNIQUE PLACE
payment

AIRBNB
AIRBNB’s biggest
threat
Hotels are always the biggest barriers
Hotels are preferable for those who are afraid
of staying in a stranger’s house or demand a
standard accommodation
Big hotels are accessing the same operating
manner as Airbnb
 Will Airbnb last as long as Hilton
Worldwide has?

Airbnb is more for those

with limited budgets and Ideal for low-budget and No lodging properties,
seek for unique and full-experience trips land fees, ... like others
localised experiences hotel