OGL 481 Pro-Seminar I:

PCA-Choosing an Organization Worksheet

Worksheet Objectives:

1. Identify an organization and situation you want to study over the remainder of the course.

2. Describe the organization and the situation

Complete the following making sure to support your ideas and cite from the textbook and other
course materials per APA guidelines. After the peer review, you have a chance to update this and
format for your Electronic Portfolio due in Module 6.

1) Name and describe your organization.

Netflix stands as a trailblazing entertainment streaming giant, originating as a DVD-by-

mail service in 1997 and evolving into a global powerhouse headquartered in Los Gatos,
California. Beyond its extensive library of movies, TV shows, and documentaries, Netflix
is renowned for groundbreaking original content, like "Stranger Things" and "The
Crown," that has reshaped the media landscape. The company's success lies in its
disruptive shift to on-demand streaming, utilizing data analytics for personalized
recommendations and fostering a culture of innovation. With a commitment to talent,
customer satisfaction, and staying at the forefront of industry trends, Netflix has become
synonymous with the evolution of digital entertainment.

2) Describe your role in the organization (it can be an internal or external role).
External consultant to analyze and provide strategic insights into the organization’s
response to the transformative shift in the streaming landscape. My role is to bring an
objective and fresh perspective to the challenges and opportunities Netflix face in this
dynamic environment.

3) Describe the situation, including information you think the will help the reader
understand the most important elements of the situation. (This will require

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selectivity: part of the art of case writing is separating the essential facts from the
mass of information that might be included).

In the dynamic landscape of the streaming industry, Netflix faces a transformative shift
that demands a comprehensive analysis and strategic insight. As an external consultant,
my role is to provide an objective evaluation of Netflix's response to the evolving market
trends and identify both challenges and opportunities within this dynamic environment.
Key elements of the situation include the exponential growth of streaming services, the
emergence of new competitors, changing consumer preferences, and the evolving
technological landscape. The organization's historical success and disruptive model have
set high expectations, making it crucial to assess how Netflix adapts its strategy to sustain
and enhance its market leadership. Additionally, understanding the impact of original
content creation, global expansion efforts, and potential shifts in regulatory frameworks
will be essential in formulating strategic recommendations for Netflix to navigate this
transformative phase successfully.

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 Reference or References

(Choose appropriate Title if Applicable and Delete the Rest)