OGL 481 Pro-Seminar I:

PCA-Ethical Communities Worksheet

Worksheet Objectives:

1. Describe the four ethical communities

2. Apply the ethical communities to your personal case situation

Complete the following making sure to support your ideas and cite from the textbook and other
course materials per APA guidelines. After the peer review, you have a chance to update this and
format for your Electronic Portfolio due in Module 6.

1) Briefly restate your situation from Module 1 and your role.

External consultant to analyze and provide strategic insights into the organization’s response to
the transformative shift in the streaming landscape. My role is to bring an objective and fresh
perspective to the challenges and opportunities Netflix face in this dynamic environment.
2) Describe how the ethics of the organization influenced the situation.

In the ever-changing world of streaming, Netflix's ethical stance becomes a compass steering its
response to industry transformations. As a socially responsible player, Netflix places importance
on corporate responsibility, taking steps to address environmental issues and champion
sustainable practices. This commitment, detailed in the Environmental Social Governance Report,
shapes Netflix's decisions on infrastructure and energy use, showcasing a dedication to a greener
footprint.

User privacy stands out as another ethical cornerstone influencing Netflix's strategy amid industry
shifts. Balancing personalized content recommendations with safeguarding user data is a delicate
dance guided by Netflix's commitment to privacy, evident in its Privacy Statement. Prioritizing
transparent practices and compliance with privacy regulations, Netflix upholds its ethical
responsibility in handling user data. These ethical considerations paint Netflix as more than just
an industry player; they depict it as a responsible corporate citizen navigating the complexities of
the streaming landscape with integrity.

3) Recommend how you would apply one of the ethical communities for an alternative
course of action regarding your case.

In navigating the changing landscape of the streaming industry, it's crucial for Netflix to
uphold ethical standards that resonate with its user base. Transparency emerges as a key

1
 virtue, emphasizing the importance of openness and honesty in all dealings with
subscribers. Netflix should strive to be forthcoming about alterations in content
availability, pricing structures, and data usage policies. This commitment to transparency
not only aligns with ethical principles but also fosters trust among users, making them
feel valued and respected.

Furthermore, adopting a virtue ethics approach involves actively involving the audience
in decision-making processes. Netflix can facilitate a more collaborative environment by
seeking and incorporating user feedback. This not only reflects virtues like empathy and
inclusivity but also reinforces a sense of community between the streaming service and
its subscribers. By adhering to virtue ethics, Netflix can not only make ethical decisions
but also cultivate enduring relationships, ensuring a positive and ethical journey amid the
dynamic shifts in the streaming landscape.

4) Reflect on what you would do or not do differently given what you have learned
about ethics.

Reflecting on the ethical dimensions of the situation, I would integrate a more inclusive
and transparent approach into the decision-making process. Recognizing the
transformative shifts in the streaming landscape, it becomes imperative to prioritize
openness and engage with stakeholders. In practical terms, this means being transparent
about changes in content offerings, pricing structures, and any significant alterations to
the streaming service.

To embody the ethical principle of transparency, I would ensure that users are well-
informed about the reasons behind strategic decisions and any potential impacts on their
viewing experience. This commitment to openness fosters a sense of trust and shared
understanding. Additionally, I would actively seek and value user feedback, treating it as
an integral part of the decision-making process. By incorporating the perspectives and
concerns of the audience, I aim to align actions with virtue ethics, creating a more user-
centric and ethically sound streaming platform. This approach reflects an ethical stance
that prioritizes the well-being and satisfaction of users amid industry transformations.