Writing for Electronic Media

ASSIGMENT – 2
Name: A. Harita
Class: BAJ A, 3rd Sem.
Date of submission: 15.09.2023

The Role of the Creative Team in Influencing Audiences Through Television & The BARC
Rating System

Television is still a major source of entertainment and information for people around the world. In the
contemporary world, it is facing increasing competition from other forms of media, such as the internet and
streaming services. However, television still has a number of advantages, such as its reach, its ability to deliver
live content, and its ability to target specific audiences.
The creative team plays a vital role in the success of television. They are responsible for developing the ideas,
writing the scripts, and designing the visuals for television shows, movies, and commercials. The creative team
needs to have a deep understanding of the target audience and the latest trends in television. They also need to
be able to come up with fresh and innovative ideas that will capture the attention of viewers.
One of the ways that the creative team can influence the audience is through the use of storytelling. A well-
told story can engage viewers and make them feel connected to the characters and the plot. The creative team
can also use humor, suspense, and other techniques to keep viewers entertained.
Another way that the creative team can influence the audience is through the right use of visuals. The way
that a television show or movie is shot and edited can have a big impact on the viewer's experience. The
creative team needs to choose the right shots and angles to tell the story effectively. They also need to make
sure that the visuals are visually appealing and engaging.
In addition to storytelling and visuals, the creative team can also influence the audience through the use of
music. Music can be used to set the mood, create suspense, or evoke emotions. The creative team needs to
choose the right music for the scene to create the desired effect.

BARC Rating System:-

The BARC rating is a system that is used to measure the viewership of television channels in India. It is based
on a sample of households that are randomly selected and equipped with a device that records the channels that
they are watching. The BARC rating is used by advertisers to determine where to place their commercials.
For example, if a television show has a high BARC rating, it means that it is watched by a large number of
people. This makes it a good target for advertisers who want to reach a large audience.
Examples based on Shows:-
Good ratings:
 Anupamaa: This show is currently the top-rated show on Indian television, with a BARC rating of 3.9.
It is a family drama that tells the story of a mother who is raising her children on her own.
 Yeh Rishta Kya Kehlata Hai: This show is another popular family drama, with a BARC rating of 3.5. It
tells the story of two families and their two children who are in love.
  Ghum Hai Kisikey Pyaar Meiin: This show is a romantic drama, with a BARC rating of 3.4. It tells
the story of a woman who falls in love with a man who is already married.
Bad ratings:
 Imlie: This show is a romantic drama, but it has been struggling in the ratings lately. It currently has a
BARC rating of 2.0.
 Kumkum Bhagya: This show is another popular family drama, but it has also been struggling in the
ratings. It currently has a BARC rating of 1.9.
 Bhagya Lakshmi: This show is a romantic drama, but it has been consistently low in the ratings. It
currently has a BARC rating of 1.8.
It is important to note that BARC ratings are just one measure of a show's success. There are other factors that
can also affect a show's popularity, such as word-of-mouth, social media buzz, and the quality of the content.
Factors that can affect the BARC ratings of a show:
 The time slot: Shows that air in prime time are more likely to have higher ratings than shows that air in
off-peak hours.
 The genre: Some genres, such as family dramas and reality shows, are more popular than others.
 The cast: Popular actors and actresses can help to boost a show's ratings.
 The story: A compelling story can keep viewers engaged and coming back for more.
 The production values: High-quality production values can make a show more visually appealing and
entertaining.
The BARC ratings are a valuable tool for broadcasters and advertisers. They can help broadcasters to
determine which shows are most popular and to make decisions about scheduling and programming.
Advertisers can use the BARC ratings to target their commercials to specific demographics.
The creative team can use the BARC rating to their advantage. They can target their shows and commercials to
specific demographics based on the BARC ratings. They can also use the BARC ratings to track the
performance of their shows and make changes as needed.
The creative team plays a vital role in the success of television. They are responsible for developing the ideas,
writing the scripts, and designing the visuals for television shows, movies, and commercials. The creative team
needs to have a deep understanding of the target audience and the latest trends in television. They also need to
be able to come up with fresh and innovative ideas that will capture the attention of viewers. By using
storytelling, visuals, and music, the creative team can influence the audience and make television a more
enjoyable experience.
Examples of how the creative team has influenced the audience through television:
 The show “Friends” was a huge success because it told relatable stories about a group of friends. The
characters were funny and likable, and the show was full of humor and heart.
 The movie “The Shawshank Redemption” is considered one of the greatest movies of all time because
of its powerful story and memorable characters. The film is full of hope and redemption, and it has
inspired viewers around the world.
 The commercial for Apple’s “Think Different” campaign was a creative masterpiece that challenged
people to think outside the box. The commercial featured famous people who had changed the world,
and it inspired viewers to follow their dreams.