Media and Information Literacy (MIL) are indispensable for social progress in the present-day world.

An
individual and a community should possess relevant information about themselves, their physical
environment and social milieu, and use such information to the greatest possible effect if they are to arrange
their life reasonably and efficiently meet personal and social challenge
By being MIL competent citizens:
1. are able to access, evaluate, produce and disseminate information and media content using appropriate
technology;
2. understand and know their information and media rights and their responsibility for demanding free,
independent and diverse information and media systems;
3. understand the role and functions of information providers and media, as well as the conditions under
which these functions can be performed; and
4. are able to create knowledge and share it widely as well as know how to engage with information providers
and media for self-expression and democratic participation.
Do the activities on the next section to practice your MIL skills.
Activity 1. Business Dealings in Social Media
The impact of social media on businesses, both positive and negative, is immense. Either you are a startup or a
small business owner, or engaged in an online store or an enterprise, social media is vital for your business
marketing strategy. Study the graph below to find out how media and information creates better business
opportunities. You should see to it that you explain it in your own words in 1-2 sentences with complete
thought.
Guide Questions:
1. What information above can be used in businesses?
2. How can businesses use the information above?
3. How does it change the way businesses are done now?

Activity 2. Education Online

There are a number of technological developments that already change our societies and can no longer be
ignored in the context of literacy. Online Learning has become the new paradigm in education.
Carefully analyze the online advertisement below. Using your MIL skills, find out the improvement made in
education. See to it that you explain it in your own words in 1-2 sentences with complete thought.

Guide Questions:

1. What information is conveyed in the advertisement?

2. How does internet change the way people learn?
3. How does it affect quality of education?