SWOT MATRIX

The figure below shows the practical strategies that Calista Finds can pursue based on
its strengths and opportunities (SO), weaknesses and opportunities (WO), strengths and threats
(ST), and weaknesses and threats (WT).

Strengths (S) Weaknesses (W)

1. Calista Finds offers a 1. Calista Finds faces

variety of beaded challenges related to
accessories catering to a low labor workforce,
different vibes potentially impacting
2. Actively engages with operations.
customers on social 2. The business
media platforms like operates with limited
Facebook, Instagram, financial resources,
and TikTok. which may restrict
3. Actively participates in growth opportunities.
local events and 3. The business
bazaars, providing recognizes the
physical exposure to the existence of potential
brand. gaps in marketing
4. Calista Finds strategies that need
emphasizes quality and addressing.
sustainability in
products, reflecting a
commitment to ethical
practices.
5. Calista Finds has the
backing and support of
shareholders, indicating
confidence in the
business.
6. The business fosters a
positive work
environment with
effective teamwork,
compassion,
commitment, and trust.
7. Have a clear vision and
mission statement that
resonate with the target
audience.

Opportunities (O) SO Strategies WO Strategies

(Strengths-Opportunities) (Weaknesses-
Opportunities)
1. No existing physical 1. Calista Finds explores 1. Develop a recruitment
stores in Davao new customer segments plan and implement
City have beaded and market niches for training programs for
accessories as their existing products. current and future
primary product, 2. Invest in advanced employees.
providing an online marketing 2. Develop a financial
opportunity for strategies and plan to secure funding
Calista Finds to fill collaborations to expand for expansion and
this gap. a larger audience and operational
2. Calista Finds has engagements. improvements.
the potential for 3. Increase participation 3. Invest in market
growth and frequency and tailor research and revamp
profitability by offerings to event marketing strategies
becoming an themes. based on findings
omnichannel 4. Highlight eco-friendly
business catering to practices and materials
online orders and to attract
physical stores. environmentally-
3. Calista Finds has conscious consumers
the opportunity to
expand through a
franchise model
and reach a wider
audience.
4. Calista Finds has
the opportunities to
collaborate with
influencers, explore
partnerships, and
participate in more
local events.

Threats (T) ST Strategies WT Strategies

(Strengths-Threats) (Weaknesses-Threats

1. Calista Finds faces 1. Highlight the exclusive 1. Develop contingency

the challenge of nature of the product plans to manage
consistent but range to attract workflow during
stagnant sales, customers periods of low labor
indicating the need 2. Implement cost-cutting availability
for strategies to measures to enhance 2. Analyze sales
stimulate growth competitiveness, boost patterns and adjust
2. Encounters issues profits, and achieve marketing strategies
with the availability greater financial stability accordingly.
of some raw possible without 3. Prioritize investments
materials, leading compromising quality. based on potential
to delays in returns and
restocking profitability
3. Risks associated
 with economic
challenges, such as
inflation rates,
affecting business
operations
4. Navigating a
multifaceted legal
landscape,
including labor laws
and a complex
taxation system
5. Competes with
established brands
in Davao City, such
as Girls Heaven,
Gleamore, and
Gyamore
6. Although not
currently
mentioned,
potential
technological
challenges in the
future could impact
daily operations.
Strategic Position and Action Evaluation (SPACE) Matrix - ali
(GRAND) Strategy - ali

SPACE Matrix Axes

 Internal Strategic Position External Strategic Position

Financial Position (FP) Stability Position (SP)

Return on Investment = 7 Technological Changes = -3

Leverage = 5 Rate of Inflation = -2

Liquidity = 6 Demand Variability = -3

Working Capital = 7 Price Range of Competing Products = -2

Cash Flow = 7 Barriers to Entry into Market = -3

Inventory Turnover = 5 Competitive Pressure = -3

Earnings Per Share = 7 Ease of Exit from Market = -2

Price Earnings Ratio = 7 Price Elasticity of Demand = -2

Average Score = 7.12 Risk Involved in Business = -3

Average Score = -2.55

Competitive Position (CP) Industry Position (IP)

Market Share = -1 Growth Potential = 7

Product Quality = -1 Profit Potential = 6

Product Life = -2 Financial Stability = 6

Customer Loyalty = -1 Extent Leveraged = 5

Capacity Utilization = -3 Resource Utilization = 6

Technological Know-How = -3 Ease of Entry into Market = 5

Control Over Suppliers and Distributors = -

1 Productivity, Capacity Utilization = 5

Average Score = -1.71 Average Score = 5.71

 Directional Vector (x, y):
• X-axis = CP + IP = (-1.71) + (5.71)
= 4.00
• Y-axis = FP + SP = (7.12) + (-2.55)
= 4.57

IE MATRIX