Business English 1

SAMENVATTING
THEMA MARKT UNIT 2 AND 12
Inhoud
Unit 2......................................................................................................................................................4
Woorden............................................................................................................................................4
A blz. 15..........................................................................................................................................4
C blz. 15..........................................................................................................................................4
D blz. 17..........................................................................................................................................5
Unit 12....................................................................................................................................................6
Handig schema...................................................................................................................................6
Woorden............................................................................................................................................6
A blz. 113........................................................................................................................................6
F blz. 115........................................................................................................................................6
My gramma lab......................................................................................................................................7
Module 5............................................................................................................................................7
To verb be.......................................................................................................................................7
Have and have got..........................................................................................................................8
Present simple................................................................................................................................9
Present continuous.......................................................................................................................11
Present simple or continuous?.....................................................................................................11
Module 6..........................................................................................................................................13
Past simple...................................................................................................................................13
Past continuous............................................................................................................................14
Past simple or continuous?...........................................................................................................15
Used to and would.......................................................................................................................16
Past perfect simple.......................................................................................................................17
Past perfect continuous................................................................................................................18
Module 7..........................................................................................................................................19
Present perfect for experiences...................................................................................................19
Present perfect for past with present results...............................................................................20
Present perfect for time periods up to the present......................................................................20
Present perfect or past simple?....................................................................................................21
Present perfect continuous..........................................................................................................23
Present perfect simple or continuous?.........................................................................................24
Module 8..........................................................................................................................................25
Future arrangements, intentions and decisions...........................................................................25
Will or going to? Predictions, offers, promises, warnings.............................................................25

2
 Future continuous........................................................................................................................26
Future perfect...............................................................................................................................27
Present simple with future meaning............................................................................................28
Be phrases with future meaning...................................................................................................28
Module 9..........................................................................................................................................30
Modal verbs..................................................................................................................................30
Can, could, be able to for ability and possibility...........................................................................31
Guesses with may, might, could, must, can’t, should...................................................................32
Guessing the past with modal verbs.............................................................................................33
Must, mustn’t, have (got) to for rules..........................................................................................34
Need, needn’t, don’t need to, don’t have to................................................................................35
Advice and criticism: should, ought to, must, had better.............................................................35
Permission: can, could, may, might..............................................................................................37
Requests, suggestions and offers with modal verbs.....................................................................38

3
Unit 2
Woorden
A blz. 15
Marketing mix = marketingmix

Maketing strategy = marketingstrategie

Marketing plan = marketingplan

Market adaptation = marktaanpassing

Market penetration = marktpenetratie

Market segmentation = marktsegementatie

Product placement = productplaatsing

Product portfolio = productportfolio

Product feature = producteigenschap

Customer profile = klantprofiel

Customer retention = klantbehoud

Customer base = klantenbestand

Brand positioning = merkpositionering

Brand identity = merkidentiteit

Brand extension = merkextensie

C blz. 15
Growing market = groeiende markt

Developing market = opkomende markt

Expanding market = uitbreidende markt

Decling market = afnemende markt

Questionnaire = vragenlijst

Focus group = focus groep

4
Promotion = promotie

Survey = enquête

Market sector = marktsector

Market research = marktonderzoek

Market segment = marktsegement

Market niche = niche markt

International market = internationale markt

Overseas market = overzees markt

Domestic market = binnenlandse markt

Wordwide market = wereldwijde markt

Launch a product = lanceer een product

Introduce a product = introduceer een product

Bring out a product = een product op de markt brengen

Withdraw a product = product terugtrekken

Special offer = speciale aanbieding

Free sample = gratis monster

Discount = korting

Slogan = slogan

Retailer = detailhandelaar

Distributor = distributeur

Wholesaler = groothandelaar

Export = exporteur/uitvoerder

D blz. 17
Competitive adventure = competitief avontuur

Traditional markets = traditionele markten

5
Raw markets = ruwe markten

Manture markerts = verzadigde markt

Global ambition = wereldwijde ambitie

Unit 12
Handig schema

Woorden
A blz. 113
Joint venture = gezamenlijke onderneming

MBO (management buyout) = management uitkopen

Merger = fusie

Takeover/acquisition = overnemen

Bid = bod

Stake = aandeel

F blz. 115
Conglomerate = conglomeraat

Corporations = bedrijven

Multinational = multinational

Partnership = partnerschap

Subsidiary = dochteronderneming

6
My gramma lab
Module 5
To verb be

7
Have and have got

8
Present simple

9
10
Present continuous

Present simple or continuous?

11
12
Module 6
Past simple

13
Past continuous

14
Past simple or continuous?

15
Used to and would

16
Past perfect simple

17
Past perfect continuous

18
Module 7
Present perfect for experiences

19
Present perfect for past with present results

Present perfect for time periods up to the present

20
Present perfect or past simple?

21
22
Present perfect continuous

23
Present perfect simple or continuous?

24
Module 8
Future arrangements, intentions and decisions

Will or going to? Predictions, offers, promises, warnings

25
Future continuous

26
Future perfect

27
Present simple with future meaning

Be phrases with future meaning

28
29
Module 9
Modal verbs

30
Can, could, be able to for ability and possibility

31
Guesses with may, might, could, must, can’t, should

32
Guessing the past with modal verbs

33
Must, mustn’t, have (got) to for rules

34
Need, needn’t, don’t need to, don’t have to

Advice and criticism: should, ought to, must, had better

35
36
Permission: can, could, may, might

37
Requests, suggestions and offers with modal verbs

38
39