GyroGear

www.gyrogear.co

Background
Company Overview
GyroGear is an award-winning startup, developing intelligent gloves to restore independence
and quality of life for patients suffering with hand tremors (Parkinson’s and Essential Tremor).
Future impact will include digital health, rehabilitation and physiotherapy.
The company was founded in 2016 by Dr Faii Ong, who obtained his medical degree from Imperial
College, London. Seeing a huge gap in the treatment of debilitating Parkinson’s Disease and
Essential Tremor (ET), Dr Ong invented a medical wearable to give the 200M sufferers globally
(prevalence to double by 2030) a chance to live a normal life again.
The GyroGlove has been featured on the BBC, Reuters, Popular Science, MIT Tech Review and
other global publications. GyroGear won first runner up out of 7500+ competing entries at
Slingshot 2020, an international start-up competition run by Enterprise Singapore.

The Product
“Hope in a glove to get you back to doing what you love”

The GyroGear story began in 2014 when Dr Ong was still a medical trainee and member of a team
caring for a 103-year-old woman in a London hospital. Stumped by the woman’s significant
weight loss and increasing frailty, Dr. Ong discovered the answer by observing the patient at
lunch, and watching as tremors resulted in most of her soup spilling onto her bed covers and
hospital gown.
Querying the duty nurses, he was told: “Well, she’s a hundred and three, forgets you in five
minutes, has those really bad shakes, and her medications have stopped working. There’s nothing
we can do.” Taken aback, Dr Ong resolved to find a solution. After exploring several potential
solutions, he concluded that using mechanical gyroscopes provided the best opportunity to
instantaneously and proportionally resist a person’s hand movement. His early prototype of
GyroGlove, proved this instinct correct. In benchtop tests, the team found the glove reduced
tremors by up to 90 percent.
GyroGlove’s design is simple. It uses a custom designed, dynamically adjustable gyroscope, which
is enclosed in a light weight casing and is affixed to the back of the hand, by a harness that is
attached to the glove’s material. When the device is switched on, the battery-powered gyroscope
begins spinning, thereby pushing back against the wearer’s movements as the gyroscope tries
to right itself.
Videos:
● Apr 2018, Introduction to GyroGear (BBC One Show)
vimeo.com/269487349/fc7ef6c621
● Jan 2019, Prototype, test on an individual with Essential Tremor
vimeo.com/330355695/30e5070965
● Mar 2019, Prototype (Reuters TV), invited to present at AI Summit 2019 in the EU
vimeo.com/342811081
● Jun 2019, Prototype (Reuters TV), user with severe hand tremors is able to thread a
needle and cross-stitch since diagnosis
www.reuters.tv/v/PIUm/2019/09/06/special-gloves-claim-to-stop-hand-tremors
● Mar 2020, Prototype, filmed by Reuters and featured on VTVWorld
https://www.youtube.com/watch?v=LTF9A4OYp5E

Press:
● Mar 2021, Reuters
https://www.reuters.com/article/uk-health-tremor-gyroglove/uk-startup-develops-
gyroscope-glove-to-ease-tremors-for-those-with-parkinsons-idUSKBN2AV0OS
● Jan 2016, MIT Technology Review
www.technologyreview.com/s/545456/hope-in-a-glove-for-parkinsons-patients/
● Feb 2016, The Washington Post
https://www.washingtonpost.com/news/innovations/wp/2016/02/18/this-glove-could-
make-eating-easier-for-those-with-parkinsons-disease/
● Feb 2016, CNN
https://edition.cnn.com/2016/02/16/health/gyroglove-parkinsons-tremors-
feat/index.html
● Aug 2018, Imperial College London
www.imperial.ac.uk/news/187612/handstabilising-glove-wins-18m-european-funding/

Brand Positioning
Unique Selling Point

“Regain independence and freedom with GyroGlove”

Imagine the frustration and helplessness of having hands that shake so much, to the extent
where mundane daily tasks such as eating and drinking become difficult or impossible.
Worldwide, there are approximately 10 million Parkinson’s patients, and an additional 200 million
people with Essential Tremor - causing patients’ hands to shake so much that daily tasks such as
eating and drinking become difficult or impossible.
GyroGear’s solution is to mount a gyroscope on the back of the hand which is much like a
spinning top that will always stay upright as long as it’s spinning. This makes the wearer’s hand
stay level while the flywheel is rotating. By constantly spinning at such a high speed, the glove
will provide a steadying force and put muscles at ease so patients can regain control of their
hands, giving them the freedom to get on with their daily tasks, as well as doing what they love.
The GyroGlove can help reduce hand tremors and restore regular activity to users. This will make
a drastic difference as to whether someone is able to independently look after themselves
without assistance. The glove works without requiring a doctor to fine-tune the device to each
individual patient, or having a bulky design that might further stigmatize those already
embarrassed by their tremors. And unlike products like Liftware spoon or the ArcPen, the
GyroGlove is not a proprietary solution using just one tool. By wearing the GyroGlove, everything
becomes easier for those suffering from tremors.
Target Market
People suffering from PD and ET for whom hand tremor is the most disabling symptom of the
disease. People suffering from PD are mostly over their 50s, evenly displayed in both men and
women. ET is a less researched disease, often having hereditary nature, which means that it can
affect one or more members of the same family. Hand tremors can start affecting ET patients as
early as the first decade of their life (~20%), second decade (~25%). GyroGear is targeting Australia,
Asia, USA, EU and UK markets. We are working on establishing both B2B and B2C channels to
access our customers.

Competitors
Our primary competitors are:
● Cala
https://calatrio.com
● Five Microns
https://fivemicrons.com
● Steadiwear
https://steadiwear.com

Objectives
We are looking to launch the GyroGlove in various international markets by Q2 2023. GyroGear
would like to engage and entice potential distributors and consumers by building a strong global
brand identity through consistency and localization. We would like to unify visual communication
across all channels in a contemporary, sleek and scientific style in order to tailor to the global
market and create a lasting impression. Think Apple.

Brand Visuals
Please refer to our previous brand guideline:
https://drive.google.com/file/d/1EEq0PiLetB2KhaT9-htLm3gENoCUDlOS/view?usp=share_link
These branding materials were produced by our previous branding agency and have been in
use since late 2016. In order to meet our launch date, we would like to build upon them without
deviating too much, but in a way that would deliver significant impact at launch.
Existing materials we are able to provide include:
● In-house photographed product images
● 3D renders
● Images of volunteers wearing and using the Gyroglove*
○ *usage of such images subject to written permission sought from volunteers
○ “Volunteers” refer to individuals living with Essential Tremors who have previously
participated in our clinical trials.
● Images of events GyroGear has participated in

Company Values
● Integrity
Being utterly sincere, trustworthy, dedicated, and resilient.
● Caring Deeply
A deep ability to care, especially about our work, customers, team and the world around
us.
 ● Striving to be Exceptional
Being firmly committed to pushing the boundaries globally with highest-impact team,
solutions and services.
● Innovation
Harnessing world-leading creativity, ingenuity and exceptional talent with business
realities.
● Adaptability
Being deeply realistic of our work, capabilities and the environment, whilst keeping a
robust ability and the willpower succeed no matter the conditions.

Budget
TBC.

Timeline
2 months, to be completed in stages. (Tentatively 30/6/2023)

Key Deliverables
A 360 marketing strategy that spans a range of platforms and channels which includes but are
not limited to the following:
● product images
● online ads
● videos
● social media
● website overhaul with a robust webstore
● product launch event
● product packaging (tbc)

Contacts

John Piontkowski
Head of Commercialisation
john.piontkowski@gyrogear.co

Keet Ong
Manager, Special Operations
keet@gyrogear.co

Ding Xiao Ci
Corporate Services Manager
xiaoci@gyrogear.co