The New York

Times
- Maryia, Kateryna,
Veronika -
What is their A gentleman in glasses with a suit

brand personality? and a suitcase. He is intelligent,

wise and hardworking. He is
always on time. His words are
indisputable. He lives in New York
near the Central Park, he loves the
city and the work. He spends most
of the time at work. He is
communicative and social, and
knows everybody in the city.
 three
segments Businessman
Students
Scholarly
Promoting the
podcast We choose Businessman as target. They do not
have time to read regular news, that is why a
podcast would be an important tool for them.
They need to stay tuned with the daily news,
but don’t have enough time. They will listen to
it when they commute to work, spending time in
a traffic jam in a proper way.
 we will use Twitter as the main
tool for the IMC, as businessman are mostly
familiar with it
Owned media: promoting the podcast on
website, regular post on social media (twitter)
and on the printed newspaper.
Paid: twitter and Facebook promotions, invite
interesting speakers on the podcast
Earned: verbal communication to their friends,
twitter posts from the interested people. It
would be encouraged by the controversial
topics of the podcasts, so that people would
love to talk about that with the friends or
share their use of the podcast as the daily
news source