soinsi2a, 7:33 PM CcampustRP Assignment: 1 Instructions: Number of Questions: 20 Maximum Marks: 20 Each question carries 1 Mark. All questions are compulsory. Attempts: 1 Choose the key to achieve organizational goals consist of the company being more effective than competitors in creating, delivering and communicating customer value to its chosen target markets. © Production © Marketing © Human Resource O Finance In the year 1977,who defined Marketing as "encompasses exchange activities conducted by individuals and organization for the purposes of satisfying human wants"? © Adam Smith O David Ricardo O Eris O Philip Kotter Select the customers use the prototype product & communicate feedback O Beta Testing © Alpha Testing © Gamma Testing © Sales Testing Infer the marketer's ability to influence several core processes decides whether a customer will actually receive the promised ;what it refers to © Value Preposition © Acauisition © Retention © Satisfaction Index hitps:ifeoldpuerpin'SecuredIDL OnineAssignment/OA SludentAssignmentNew aspx7StudentSelD=WBs YIQBUa +eNBLFSCEFKOG== 6soinsiza, 7:33 PM CampustRP [2 Outline the concept where the direction or sequence of events that have some momentum and durability. O Facts O Trends O fad O Values Choose the topic for the description " combination of distinguishing psychological characteristics " O Personality O Lifestyle © Motivation © Cuttural Identity the term for the plan lays out the broad objectives of marketing and strategy based on analysis of present market situations, the tactical marketing plan defines specific marketing tactics to be employed like advertising, merchandising, pricing, etc. © financial planning © operation management O strategic marketing © manpower empowerment The systematic & objective study of problems pertaining to the marketing of goods & services refers to which option? © marketing planning © Marketing Research O startegy O analysis ‘The group of firms that offer a product or class of product that are close substitutes for each othertthis refers to. O group O Industry O organisation O factory hitps:ifcoldpuerpin'SecuredIDL OnineAssignment/OA SudentAssignmentNew aspx7StudentSelD=WBs VIQBUa+eNBLFSCEFKOG== 216soinsi2a, 7:33 PM 1" 12 13 14 Ps) CampustRP The firm in the segment aim to cater to all the customer groups with every product the customers might require and this realted to. © mass market strategy © Market segmentation strategy © Full Market Coverage © customized marketing or individual marketing ‘The company measurement systems involve to preparation of a financial- performance score card called O marketing strategy © Market-Based Score Card Analysis O Marketing activity © Marketing plan The set of guidelines or set of marketing variables dependant on each other means what? O Marketing Mix O Promotion mix O Product mix O Price Mx The corporates might have good ideas but may not have suficient capital to encash idea means what? © Capital shortage O Costly development process O Social & government constraints O Market segmentation Identify the option for the Low profile source of ideas could be Universities, ad-agencies, industrial publications and market research firms. O Mea Screening © concept testing © concept development O idea generation hitps:ifcoldpuerpin'SecuredIDL OnineAssignment/OA SudentAssignmentNew aspx7StudentSelD=WBs VIQBUa+eNBLFSCEFKOG== aissoinsi2a, 7:33 PM CampustRP ps) system pays attention to the problems and functions of marketing, institutions: transporting, banks and other financial institutions, warehousing, advertising, insurance etc. © Institutional Approach © Funetionnal Approach © Management Approach © System Approach 16 Bosten Consulting Group (BC G) matrics has__ quadrants O1 O38 C2 O4 17 referred to the perception on actual cost of the product which could be blend of fixed cost + running cost. O Energy cost © Psychic cost O Time cost © Monetary cost 18 ‘business must work towards satisfying the bare minimum requirements of each stakeholder group. O Tue O False 19 Companies that fall in the ‘high-performing category, focus on the need to mange their core business O Tne O False hitps:ifcoldpuerpin'SecuredIDL OnineAssignment/OA SudentAssignmentNew aspx7StudentSelD=WBs VIQBUa+eNBLFSCEFKOG== 416son, 799 PM CcampustRP Traditional businesses only believed in the concept of owning the resources and controlling them. However, later they realized that few resources under their control were| not performing as well as they could have O Tne O False Assignment: 2 Instructions: ‘+ Assignment 2 is based on the following text/paragraph of case study/situational exercise ete. You first need to read this text and then answer the following MCMR i.e. Multiple choice multiple response questions. + Number of Questions: 5 ‘+ Each question carries 2 Mark + All Five Questions are Mandatory * Attempts: 1 Intel, one of the most popular technology brands worldwide, ranks 7th on the Fortune 500 list. With their marketing strategies, it's no wonder that the organization enjoys massive customer loyalty. Intel was already a trusted technology partner for many computer manufacturers. However, they wished to establish a positive brand image in the business world and the public eye. They began by strategically leveraging co-op advertisement campaigns targeted toward OEMs (Original Equipment Manufacturers). It helped them put their products into mass-produced PCs, ultimately meant for the public. The arrangement was simple: Intel agreed to pay for their OEM partners’ advertising as long as they got to stick their loge on OEM products. Do you remember your first PC with an “Intel inside” sticker on the CPU? This “Intel inside” campaign wasa stellar success, not just figuratively. There are numbers to prove it. in 1991, before the campaign began, Intel stood at a market capitalization value of about $1 billion. After implementing this strategy, their market cap rose to $5 billion by 2003. Since then, the phrase “Intel Inside” has been associated with reliability and is proving to be a tough climb for Intel’s competitors like AMD. 1 ohh __—e——— 2 | How did Intel's "intel Inside” campaign contribute to their market capitalization growth? City targeting end consumers directly City increasing sales through online platforms CiBy gaining widespread recognition CiBy occupying brand loyalty 3] What is the significance of the "Intel Inside” sticker on OEM products? Lilt indicates the brand of the computer manufacturer. Cit signifies the reliability of the product. Cilt signifies the quality of the product. Lilt provides additional advertising space for other brands. hitps:ifcoldpuerpin/SecurediIDL OnineAssignment/OA SudentAssignmentNew aspx7StudentSelD=WBs YIQBUa +eNBLFSCEFKOG==soinsiza, 7:33 PM CcampustRP What was the arrangement between Intel and OEM partners in the advertisement campaigns? Ciintel compensate for OEM partners" advertising (CJOEM partners! advertising paid by Intel (Both Intel and OEM partners shared advertising costs (CJOEM partners provided free advertising space for Intel What was Intel's objective in establishing a positive brand image? (attracting more computer manufacturers as partners CiGaining customer loyalty in the business world (JDominating the technology market worldwide Cleaning customer f in the business world What industry is intel primarily associated with? (Technology C§icomputing (CiPharmaceuticals (Automotive Submit Subjective MCQ Assignments Submit Assignments xd & Maintained by: Software Development Cell hitps:ifcoldpuerpin'SecuredIDL OnineAssignment/OA SudentAssignmentNew aspx7StudentSelD=WBs VIQBUa+eNBLFSCEFKOG== 616