E-COMMERCE

E-COMMERCE

Electronic commerce encompasses the entire

online process of developing, marketing, selling,
delivering, servicing, and paying for products and
services transacted on internetworked, global
marketplaces of customers, with the support of a
worldwide network of business partners.

E-commerce, short for electronic commerce, refers

to the buying and selling of goods, services, or
information conducted over the internet. It
involves online transactions between businesses,
consumers, or between individuals, and it has
become a significant part of modern business
practices.
E-BUSINESS

eBusiness or Electronic Business, is the

administration of conducting business via the
Internet. This would include the buying and
selling of goods and services, along with
providing technical or customer support through
the Internet, Intranet & Extranet.
E-business, short for electronic business, refers to
the use of digital technologies to conduct a wide
range of business activities. It encompasses a
broader scope than e-commerce, integrating
electronic processes and tools across various
business functions.
E-COMMERCE VS E-BUSINESS

Enterprise Resource Planning

E-COMMERCE PROCESS
BRIEF HISTORY OF E-COMMERCE
E-COMMERCE DRIVERS
Digital convergence refers to the coming together or
integration of different technologies, services, or devices
into a unified system within the digital realm.
Digital convergence
Anytime, anywhere, anyone: 24/7.
Changes in organizations:
Widespread access to IT:
Increasing pressure on operating costs and profit
margins:
Demand for customized products and services.
ADVANTAGES OF E-COMMERCE

Lower Cost
Economies of scale
Higher Margins
Better Customer Service
Quick Comparison Shopping
Productivity Gains
Teamwork
Knowledge Markets
Information Sharing, Convenience, and Control
Swapping Goods and Services
Customization
DISADVANTAGES OF E-COMMERCE

Security problem
System and Data Integrity
E-Commerce Is Not Free
Consumer Search Is Not Efficient and Cost-Effective
Customer Relations Problems
Products People Won’t Buy Online
Corporate Vulnerability
Lack of Blueprint for handling E-Commerce
High Risk of Internet Start-Up
TYPES OF E-COMMERCE

Business to Business (B2B)

Business to Consumer (B2C)
Consumer to Business (C2B)
Consumer to Consumer (C2C)
Government to Business (G2B)
Business to Government (B2G)
Government to Consumer (G2C)
Consumer to Government (C2G)
TYPES OF E-COMMERCE

B2B
Business Business
B2G G2B
C2B
B2C
Government

C2G G2C

Consumer C2C Consumer

BUSINESS TO BUSINESS (B2B)

B2B
Business Business

Exchange of products, services or information

between businesses, rather than between
businesses and consumers.

Example: Intel sells Microprocessor to Dell.

BUSINESS TO CONSUMER (B2C)

B2C
Business Consumer

Most widely used E-commerce form

Direct selling of goods and services to the
consumer
Example: Dell sells microcomputer to customers.
Online business: Amazon, chaldal.com,
bikroy.com etc.
CONSUMER TO BUSINESS (C2B)

C2B
Consumer Business

Customers offer products or services to

businesses.
Offer for reviewing the product
Examples: customer reviews
participation in focus groups
photographer offering stock images to
businesses.
Focus groups in business are qualitative research tools used to
gather insights, opinions, and perceptions from a selected group
of individuals regarding a product, service, concept, or idea.
CONSUMER TO CONSUMER (C2C)

C2C
Consumer Consumer

Direct sales from consumer (seller) to consumer

(purchaser)
No platform of its own; uses third party’s
platform.

Example: eBay, Bikroy.com, Facebook

marketplace
GOVERNMENT TO BUSINESS (G2B)

G2B
Government Business

Government provides services or information to

businesses
Also known as eGovernment
electromagnetic
Example: Government sales spectrum, electricity
etc. through auction, or goes for tender for
flyover, over bridge to different companies.
BUSINESS TO GOVERNMENT (B2G)

B2G
Business Government

Business organization sells goods and services to

the government or makes payment to the govt.

Examples: companies pay taxes, file reports etc.

Technology Solutions Consulting and Professional Services
Healthcare and Pharmaceuticals Educational Products and Services
GOVERNMENT TO CONSUMER (G2C)

G2C
Government Consumer

Government provides information or sell goods &

services to the citizen.

Example: info about all the ministries

online application form
CONSUMER TO GOVERNMENT (C2G)

C2G
Consumer Government

Consumer make payments or offer goods or

services to the Government,

Example: individual income tax payment through

online.
 Social commerce refers to the integration of
social media and e-commerce, combining social
SOCIAL COMMERCE interaction with online shopping. It involves the
use of social platforms to facilitate the buying
and selling of products or services.

Social commerce is a rapidly growing branch of

e-commerce that uses social networks and digital
media to facilitate transactions between
businesses and customers.
It encompasses activities such as product
discovery, reviews, ratings, sharing,
recommendations, transactions and loyalty
programs.
In other words, social commerce taps into the
growing use of social media platforms to promote
and sell products or services directly on the social
media sites users log into daily.
SOCIAL COMMERCE

Companies' adoption of social media as a

marketing and sales channel is all about
connecting brands directly with their customers --
letting them engage in meaningful conversations
through various social channels.
By using user-generated content (UGC) -- such as
photos, videos and customer reviews -- businesses
can build relationships with customers on a deeper
level than what's feasible with traditional
e-commerce strategies.
This helps companies connect emotionally with
their prospective customers and drive higher sales
conversions through social media platforms.
SOCIAL COMMERCE

At a basic level, social commerce works by

providing customers with the opportunity to
interact with a brand or business through their
favorite social media platforms.
This can occur with sponsored posts for products
in newsfeeds, banner ads and posts enabling
direct placement of the product into a shopping
cart on a site.
Companies can also offer exclusive deals to social
media followers or subscribers and offer unique
discount codes specific to those channels, giving
insight into what products or channels are driving
the most success.
 WISDOM OF CROWDS
The Wisdom of Crowds theory suggests that the
collective knowledge, opinions, and predictions of a
group of individuals can be more accurate and
insightful than the input of any single expert. In
the context of e-commerce, this concept can be
applied in the following ways:
1. Product Reviews and Ratings
2. User-Generated Contents
3. Crowdsourced Product Ideas
4. Price Prediction and Demand Forecasting
5. Customer Feedback and Surveys
6. Social Proofs
F-COMMERCE

Facebook commerce refers to the buying and

selling of goods or services through Facebook
Form of E-commerce
Requires Facebook page to promote and make
sales
Pages were built by Facebook Markup Language
(FBML) in 2010
In 2011, Facebook deprecated FBML and
adopted iframes. This allowed developers to
gather more information about their Facebook
visitors
M-COMMERCE

Mobile commerce is the use of wireless handheld

devices, such as cellphones and laptops, to
conduct commercial transactions online. Mobile
commerce transactions, which continue to grow,
include the purchase and sale of a wide range of
products and services, such as online banking,
bill payment and information delivery.

Example: Bkash, Rocket, Nagad (MFS)

STEPS TO START AN E-COMMERCE VENTURE
Find a NICHE market segment

Conduct feasibility study

Supply chain model

Inventory model

Delivery model

Management team

Build the platform

Start sales and promotion