QUESTIONNAIRE

1) Frequency of purchase from online:

Always Often Sometime Seldom Never Total

s

2)Mode of awareness about Nykaa .com:

Word of Advertisements Blog Links Promotional Search

Mouth , newspapers, recomme- from emails engines(like
TV ndations other Google)
websites

3) Frequency of usingNykaa .com while online purchasing:

Occasionally Most of the Hardly

Every time ever
time

4) Category that mostly prefer to buy from Nykaa .com:

Electronic Apparels & Books, Stationaries Healthcare Home &

s Accessories Movies & Kitchen
& Music personalcar items
e

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5) Reason for customer’s preference on Nykaa .com than others:

Fast Availability After Sales Easy Portal

Delivery Services Payment Features
options

6) Product selection from the categories given by Nykaa .com:

Rating of the Discounts and Review about the Brand of the

product features product product

7) Rating of services on Nykaa .com (in a scale of Excellent, Good, Average,

below average, Poor)

Excellent Good Averag Below Poor

e Average
Cash on delivery
30 days replacement
policy
EMI options
Free shipping

8) Issues faced by customers while shopping in Nykaa .com?

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 Out of Payment Replacement Delay in Faulty No Others
stock issues issues Delivery product issues

9 Recommending this website to others:

Yes No

10) Customer’s rating about services on Nykaa .com:(in a scale of 5, 5 as highest and 1
asleast)

1 2 3 4 5

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