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Toward an Architecture of
Place: Moving Beyond Iconic to
Extraordinary
FRED KENT MAR 12, 2012

PUBLIC BUILDINGS, ARCHITECTURE OF PLACE

We all realize that a “sense of place” is of fundamental value to people

everywhere -- in every city, every town, every neighborhood, and every culture,
for all ages.

At least, that is what the average person recognizes instinctively. It is a

fundamental reality that all too often is missing from the discussion when it
comes to architecture and design. Take the breathlessly positive reaction
garnered by the Cooper Union Building designed by Thom Mayne of the
archtitecture firm Morphosis. When it opened in 2009 in New York’s East
Village, it won several architectural awards. Here’s what Nicolai Ouroussoff
wrote about it then in his role as architecture critic of The New York Times:

[I]t is not a perfect building, but it is the

kind of serious work that we don’t see
enough of in New York: a bold architectural
statement of genuine civic value. Its lively
public spaces reaffirm that enlightenment
comes from the free exchange of ideas, not
just inward contemplation.

The curve of the corner, which lifts up to invite people inside the lobby, has an
unexpected softness. Even the bulky exterior mirrors the proportions of the
[Cooper Union] Foundation building [across the street] -- a friendly nod to its
older neighbor.

Ouroussoff’s remarks show a remarkable lack of perception when it comes to

the building’s effect on a sense of place. The massive, unfriendly façade of the
building doesn’t invite anyone in, and there is nothing friendly about it. It
creates a dead zone in the middle of what once was a vital, connected
streetscape.

T‍ he new Cooper Union building wowed architecture critics, but it fails to

connect with the place around it. Photo: Ahmed ElHusseiny via Flickr.

Ouroussoff’s tone-deaf reaction to this architectural disaster is the rule rather

than the exception. Design and architecture critics frequently ignore the
human aspect of buildings and focus merely on form. When they write their
enormously influential critiques, they don’t concern themselves with how
buildings shape human experience, or how those buildings make people feel.
They fail to engage with the way that architecture impacts our innate sense of
place.

How best to create that sense of place is the question that PPS has tackled in
the real world every day for the past 35 years. The challenge is becoming only
more critical as the global population increases. More and more people are
moving into cities, where the pressures of daily life are growing exponentially.
Governments, professionals, and ordinary citizens are feeling a new urgency
when it comes to Placemaking.

We want to steer the discussion about architecture and design toward the idea
of place, and how it can contribute to healthy, comfortable, engaging public
spaces and destinations. We will do that by examining both positive and
negative examples (see below). Our idea of an “Architecture of Place” is about
creating design that ennobles people -- that makes them feel empowered,
important, and excited to be in the places they inhabit in their daily lives.

Whether we like the buildings as pure formal objects is another matter, and not
of primary significance. What is truly significant is whether architecture
creates a place. When we discuss a building, that criterion should be as
important as whether it is "green" or "sustainable" or “iconic.”

For many years now, the emphasis in the world’s cities has been on flashy
buildings and static public spaces. These icons of architecture and design are
judged by critics as objects in space -- not as human places where meaningful
social interactions can occur. Despite some backlash against iconic
architecture (acknowledged even by the iconic guru himself, Frank Gehry), the
fashion for “high design” has proven to be quite tenacious.

In the last decade, some of the new buildings that have won the most acclaim
exemplify what we might call a kind of new “Brutalism.” They recall that style’s
monolithic disregard for human scale and for connection to the surrounding
streetscape.

This time, however, these lauded buildings have incorporated “green” or

“sustainable” features. Architects and designers are thus creating an "eco-
brutalism" form of architecture that is too often dismissive of the needs of
people, even as it purports to address the pressing ecological needs of our
species and our planet.

While we are excited about the discussions around environmental systems and
the new materials for buildings we believe that, in the end, they need to also
support the quality of human communities. Christopher Alexander, the author
of A Pattern Language, once said, “[Sustainability] is simply an extension of the
technocratic society we find ourselves in, not what it pretends to be.”

Not all iconic buildings fall into this technocratic trap. Occasionally, we find an
extraordinary example of a building that really adds to the life of a community
and it also serves as an iconic place, such as CH2 (Council House 2) in
Melbourne, Australia.
 ‍ H2 in Melbourne is a technologically sophisticated building that also
C
creates a strong sense of place. Photo: Rory Hyde via Flickr.

These are fine buildings, both as architecture and as places. We call them
"Extraordinary Places," and you can see more examples below.

However, looking around the cities we have been to recently for our work, we
often find that -- when judged in the context of place -- the newest building is
the worst. It may be the building that has won the most architectural and
design awards, but it is also the building that has most effectively deadened
the space around it.

As communities around the world increasingly recognize that creating great

places should be at the top of their agenda, such self-focused designs may
retain value as iconic visual elements. But they will also remain isolated, adding
little to the day-to-day life of the community. In short order, they will no longer
be sought after, just as shopping malls are no longer the sought-after
development for the best cities.
We need to be very strong in our criticism. Both architects and landscape
designers (many of whom are trying to outdo the architecture profession with
shapes and forms and a “greenwash”) need to be challenged. Only then will
they be pushed to support communities in their quest to create places that are
comfortable -- places where community members can have a sense of real
ownership and the ability to adapt public streets and places to their unique
aspirations and identity.

In weeks to come, we are going to show how the language of design critics
does not cover this human dimension, and how their too-narrow focus breeds
even more of these isolated icons.

No longer is “adequate” the goal. “Extraordinary” needs to be the new agenda

for cities and their communities. An iterative approach, done actively over a
short time, can unveil to a community the amazing complexities of great
places that they never thought they could achieve.

We will continue to show how our process and tools, along with strategic
implementation strategies such as a Lighter, Quicker, Cheaper approach, can
deliver real community places. We invite you to suggest excellent examples of
“Architecture of Place” that we may not be aware of.

We will also ask you to identify bad buildings, worthy of our “Hall of Shame” --
structures that exhibit the unnecessarily narrow thinking that seems to
pervade the architecture and design professions today.

We welcome your comments on any side of the argument so we all can learn
from each other how we need to change what we are doing to our precious
communities worldwide.

This discussion of “architecture of place” will be challenging, fun and at times

contentious, but in the end we hope we will come out with a broader definition
of what "design," in the best sense of the word, can do for communities. We all
have a lot to learn.

Extraordinary Places
CH2 (COUNCIL HOUSE 2), MELBOURNE, AUSTRALIA
Architect: City of Melbourne in association with Mick Pearce with DesignInc.
The design of CH2 is beautiful and environmentally sound. Photo: Fred
Kent.
 E‍ ven more important, people gather in front of it. The building is
surrounded by people, doing things because there are things to do. All of
the bad buildings we discuss could have had similar characteristics.
That's the tragedy. Photo: Ethan Kent.

THE LADY BIRD JOHNSON WILDFLOWER CENTER, AUSTIN, TEXAS

Architects: Overland Partners Opened: 1995

T‍ his is a very contemporary set of buildings around a courtyard. Nature in

all its forms is present and is integrated organically into the architecture.
It is a place that welcomes people and activity, creating a sense of
restfulness and well-being. Photo: Jim Turner, Lady Bird Johnson
Wildflower Center.

4 TIMES SQUARE (CONDÉ NAST BUILDING), NEW YORK CITY

Architects: Fox & Fowle Opened: 2000
 T‍ his is a very big building (the 12th tallest in the city) that doesn't give a
feeling of being big. It activates the space around it with a variety of uses.
From the street level, there is no sense of the building as a whole. The
building disappears and you're just left with Times Square. Photo: Suko
Presseau/Durst Organization.

KOO TECK PUAT HOSPITAL, SINGAPORE

Architects: CPG Consultants Opened: 2010

Nurturing, healthy gardens throughout the hospital complex are a

testament to the management’s commitment to holistic wellness. Photo:
Fred Kent.
 T‍ he building and gardens, which look out onto the water, abound with
plants, birds, butterflies, and fish. The setting creates a sense of health
and vitality; architecture is a backdrop for the life of the hospital. Photo:
Fred Kent.

THE NEW YORK TIMES BUILDING

Architects: Renzo Piano Building Workshop andFXFOWLE Architects Opened:
2007

A‍ very public building that has retail all the way around the building and
relates well to the surrounding streets. The retail could have more
individuated identity, as it is homogenized by the strong identity of the
architecture. Photo: JLeon via Wikipedia.

Hall of Shame
41 COOPER SQUARE, NEW YORK CITY
Architect: Thom Mayne of Morphosis Opened: 2009

P‍ eople avoid this place. Architectural critics praise it with absurd

language that is disconnected from the reality of how the building makes
people feel. The arrogant 1 percent fail to understand how the 99 percent
react. Photo: Vincent Desjardins via Flickr.

DER NEUE ZOLLHOF, DÜSSELDORF, GERMANY

Architect: Frank O. Gehry Opened: 1998

It would be nice to see something that connects the building to its

surroundings, other than a Dumpster. Photo: Fred Kent.
 I‍nstead, these buildings are all about themselves. Self-contained and
shutting off the places around them. Photo: Fred Kent.

CENTRAL LIBRARY, SEATTLE

Architects: Rem Koolhaas and Joshua Prince-Ramus Opened: 2004

T‍ his building won many prizes and was praised as a “signature” building
for Seattle. But in reality it is isolated, not related to other potentially
vibrant buildings around it. It fails to create destination. It’s even hard to
find the door. While there are some positive qualities on the inside, use is
awkward and problematic for staff and visitors alike. Photo: OZinOH via
Flickr.