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Tables would present the data neatly, whereas using a chart or graph would be easily and quickly
understood when looked at. The geographical area in which the questionnaires are distributed is
obviously controlled; door-to-door, post, or hand out questionnaires would be within a set area in an
attempt to target only the residents of Harrow and perhaps some of Wembley (as he has a small
business and therefore only has one branch). This information will help me advise Errol with his
marketing plan. Obtaining customers means the business must embark on market research; which I
am here to aid Errol with. I think that this technique can prove to be effective in many ways while
still suppressing costs for Errol. Empty reply does not make any sense for the end user Submit reply
Cancel marameeeeta 4 years ago report 5 Very useful. The interviewer would have a pre-set list of
questions to ask the interviewee, many of which would allow them to express their own opinion
(open questions). Research can be conducted with minimal costs and adequate information can be
acquired with ease. Our customer service team will review your report and will be in touch. ?0.00
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14 December 2017 Share this Share through email Share through twitter Share through linkedin
Share through facebook Share through pinterest Danielle's Business and Economics Store 3.24 66
reviews Not the right resource. Many publishers also offer the option to have advertisements appear
with a white background to make them stand out more. This generally provides a quick return and
therefore short term or medium term sources of finance can be used. Our customer service team will
review your report and will be in touch. ?2.50 (no rating) 0 reviews BUY NOW Save for later ?2.50
(no rating) 0 reviews BUY NOW Save for later Last updated 6 January 2019 Share this Share
through email Share through twitter Share through linkedin Share through facebook Share through
pinterest Davestones's Shop 3.25 4 reviews Not the right resource. Thomas Cook bought back shares
when merging with My Travel Group as they would’ve wanted a higher control of the business.
Conducting his own findings in the Harrow area would cost time and money and require a large
sample to make sure the findings are accurate; but it would help him in the long run to tune his
business into one which meets all his potential customer’s needs. Promotion is about communicating
with the customers to tell them what the product is, where they can buy it and how much it will cost.
Reviews Select overall rating (no rating) Your rating is required to reflect your happiness. Errol
would be able to easily distribute business cards wherever he goes. Thus, for some businesses,
conducting a survey by questionnaire may not be practical. Our customer service team will review
your report and will be in touch. ?5.00 (no rating) 0 reviews BUY NOW Save for later ?5.00 (no
rating) 0 reviews BUY NOW Save for later Last updated 9 August 2018 Share this Share through
email Share through twitter Share through linkedin Share through facebook Share through pinterest
willa1 3.00 5 reviews Not the right resource. A leaflet holds an ample amount of information about
the company, such as current special offers, the goods and services that Errol provides, and the
location of his business. The Yellow Pages is arguably the most used directory service in the UK, so
becoming distinguished in it would have a critical effect. If the ASA ends up on Errol’s back, he
would create a bad image of himself, and again, he would lose customers. For instance, an image
which can be recognised as a car mechanic’s garage from a leaflet stack without close inspection
would be that of; a car with a hood open and a spanner symbol next to it. Another drawback which
could set a negative image is if Errol drives around in a dirty van; keeping it clean would make him
seem organised and professional to the eye, and attracting potential customers is what he wants.
Evidently, this is far easier to complete, and much easier than random sampling. Learn more eBay
Money Back Guarantee - opens new window or tab Report this item Report this item - opens in new
window or tab About this item Shipping, returns, and payments Seller assumes all responsibility for
this listing. Colours, writing, formatting, and images must be chose with utmost care, as it must
immediately attract those potential customers. Alternatively, give to year 11 at the start of the year
as a printed booklet for them to complete as part of their own revision programme - which they will
find very useful with it being harder to get students to attend Tes paid licence How can I reuse this.
This means that he must pay more money for his advert to be more prominent, i.e. be highlighted, in
a bold box, with bigger font and his company logo, etc. Write a review Update existing review
Submit review Cancel It's good to leave some feedback.
As aforementioned, Mr Turner was willing to sell his tools to Errol at a reasonable price. On the
other hand leasing large amounts of aircraft is very advantageous as it would be more expensive for
Thomas Cook if they had to purchase these assets and keep purchasing new up to date assets and
having no use for old assets. Therefore finance would be needed to purchase these good and a long-
term source would be ideal. This helps businesses to find out what their consumers want, how much
they would be willing to pay for products, who their customers are likely to be, what would make
consumers buy one product rather than another, how their promotion techniques stand and how they
can improve them, and of course, who their competitors are. The business would then have to
interview 150 people of each sex. Write a review Update existing review Submit review Cancel It's
good to leave some feedback. Since there is a set coverage area for the Yellow Pages, Errol can send
in details of his company and he would be able to advertise to a degree. He could face a lawsuit
against him, and a lawsuit is not something you want to face, especially at the start-up of a new
business. This is when Errol decided to found his own company. Too many questions would put off
consumers and result in poorly conducted research. Write a review Update existing review Submit
review Cancel It's good to leave some feedback. Our customer service team will review your report
and will be in touch. ?0.00 5.00 1 review Download Save for later ?0.00 5.00 1 review Download
Save for later Last updated 22 February 2018 Share this Share through email Share through twitter
Share through linkedin Share through facebook Share through pinterest Gboxford's Shop 4.83 322
reviews Not the right resource. Write a review Update existing review Submit review Cancel It's
good to leave some feedback. Making use of radio broadcasts, press and other media would help
obtain this good publicity. Short term finance is suitable for revenue expenditure, and is used for the
day to day running of the business such as wages for employees. Magazines usually have a clear
target audience such as teenagers, males, females, car enthusiasts, etc. Empty reply does not make
any sense for the end user Submit reply Cancel marameeeeta 4 years ago report 5 Very useful. For
example, in an Auto Trader magazine, on a page where more cars in the Harrow area are prominent,
this would be an ideal place for Errol to advertise his service. They may also have plans in the future
of what they want the finance for such as, bigger plans for long haul flights or to expand into
different countries such as china and India who are said to be growing economy’s. A leaflet holds an
ample amount of information about the company, such as current special offers, the goods and
services that Errol provides, and the location of his business. For example Thomas Cook would be
booking more hotel rooms in March as they can gain customers throughout April and May for the
peak summer season. Analysing the data would sometimes be difficult, and generally time-
consuming, but it makes things more organised and easy to interpret and refer to. Employing a
questionnaire as a technique would be more cost-effective than using posters, due to the costs which
are derived from the amount of colour ink used, paper types, and the size of the overall poster. The
following list consists of examples and explanations of primary and secondary research techniques
available to Errol. You are covered by the eBay Money Back Guarantee opens in a new tab or
window if you receive an item that is not as described in the listing. The Yellow Pages is arguably
the most used directory service in the UK, so becoming distinguished in it would have a critical
effect. As Thomas cook can be flexible and more market orientated and customer focused by leasing
aircrafts. Reviews Select overall rating (no rating) Your rating is required to reflect your happiness.
For example a bank may not to lend a partnership money as there will be a high risk of not collecting
the money back in case the business fails as it won’t have any other sources of funds such as
shareholders and they also have unlimited liability. It can be used to support your lessons or ass a
main source for students to work through and refer to.
Since the product is given to customers to try for no charge, this would be appealing to them and
they would generally be more willing to answer questions and give a broad opinion. Past month
Verified purchase The book was as good as advertised and the price was reasonable. However if this
is a source of income to meet debts and it becomes a long term trend it is not a good sign for Thomas
Cook. Errol may have to travel some distance between one interview and the next. Since a business
card has to be constrained to a small font to fit everything in, lots of information shouldn’t be
crammed in; this would lead to it being thrown away and potential customers being put off. A
problem. I think that this technique can prove to be effective in many ways while still suppressing
costs for Errol. Rather than spending time looking through the index for a service (which is
categorised and may not contain the words you are looking for), you are able to query the directory
with any word, and related matches will be displayed in order of relevance to your query. Despite
the fact that secondary research is much more cost effective, it doesn’t provide him with the
necessary information he would need compared to primary research. Will be relatively easy to move
around for the new specs. Therefore, there is less likelihood of an advertisement being noticed.
Interestingly, most yellow pages are not printed on yellow paper; rather the yellow is printed onto
the paper. Thus, for some businesses, conducting a survey by questionnaire may not be practical.
Research techniques will be included for each method. Reviews Select overall rating (no rating)
Your rating is required to reflect your happiness. This is such a large amount as trade credit is vital
for seasonal businesses such a Thomas Cook as their main business role is booking hotels flights etc
in advance and trade credit allows them to do this. Since Errol would want to get the leaflets to
people who drive cars, giving them in the street is not the best idea, even though it is the most
practical. The questions should directly link with the information needed; but also, the number of
questions should be allocated accordingly. Our customer service team will review your report and
will be in touch. ?3.50 (no rating) 0 reviews BUY NOW Save for later ?3.50 (no rating) 0 reviews
BUY NOW Save for later Last updated 6 January 2019 Share this Share through email Share
through twitter Share through linkedin Share through facebook Share through pinterest Davestones's
Shop 3.25 4 reviews Not the right resource. An additional benefit is that it is good short term tactical
tool. Therefore reading the points of the square is rather confusing. Accompanying some of these
explanations will be various examples of each aspect, all of which are available to Errol to consider
for his promotional campaign. Making open questions moderately short and to the point allows Errol
to collect the data and opinions and group them accordingly into allocated groups in tables.
Therefore Thomas Cook can issue further shares and this could be used as a future source of finance
for the company. This can be wages for the employees or current expenses. He would need to be able
to construct a set number of questions that would be vital to his research. Own it Choose how you
pay us back over time, up to 6 months interest free. Therefore it can be a drawback if it is used long
term as it may lower their profits. Want it Create your account in moments and select Zip at
checkout. This resource hasn't been reviewed yet To ensure quality for our reviews, only customers
who have purchased this resource can review it Report this resource to let us know if it violates our
terms and conditions.
The following list consists of examples and explanations of primary and secondary research
techniques available to Errol. Thus, if they are conducting street interviews, they are able to pick
whoever they want as long as they meet the age criteria (between 20 and 30). It is also quick and
very accessible therefore it is appropriate for Thomas cook as they will need to access funds quickly
in order to meet needs of the business such as paying employees on time. Research techniques will
be included for each method. Unlike questionnaires, interviews allow the consumer to consult the
interviewer if a question is difficult to understand. Get this resource as part of a bundle and save up
to 40% A bundle is a package of resources grouped together to teach a particular topic, or a series of
lessons, in one place. Thomas Cook’s Trade credit means that they are allowed two months after
booking hotel rooms to pay for them. This helps businesses to find out what their consumers want,
how much they would be willing to pay for products, who their customers are likely to be, what
would make consumers buy one product rather than another, how their promotion techniques stand
and how they can improve them, and of course, who their competitors are. It is crucial that a positive
and favourable image is attained by the company so that sales increase. Making open questions
moderately short and to the point allows Errol to collect the data and opinions and group them
accordingly into allocated groups in tables. Yellow Pages publishers make their profits by selling
special value-added features to businesses such as a larger font size for their listing, or an
advertisement box next to the listings in a category. Pictures always add feeling and flavour to an
advert and so I would advise that Errol do so. Colours, writing, formatting, and images must be
chose with utmost care, as it must immediately attract those potential customers. Business cards
provide the potential customer with crucial information such as the contact details, and the address
of the garage. The interviewer would have a pre-set list of questions to ask the interviewee, many of
which would allow them to express their own opinion (open questions). Finance could also be gained
by selling assets and leasing them back; Thomas Cook already lease many of their assets and by
selling their fixed assets may give them even more benefits. A problem with business cards would be
that it’s hard for Errol to target new customers; he must decide where and when it would be
appropriate to hand them out; e.g. posting them in letterboxes around the neighbourhood, or at
shopping centre car parks, etc. Therefore finance would be needed to purchase these good and a
long-term source would be ideal. Return policy After receiving the item, contact seller within Refund
will be given as Return shipping 30 days Money Back Buyer pays for return shipping Refer to eBay
Return policy opens in a new tab or window for more details. Errol could learn a great deal by
utilising this data and adapting it to refine his service. Additionally, because many are situated where
they will be seen by motorists and passengers on public transport, who will only see them briefly,
they have to communicate their message very quickly. The business would want to design the
advertisement to be eye-catching and on the whole visually appealing in all aspects. As a result, I
would recommend that Errol produce a colour advert with pictures. For this reason, they should
either be kept in file folders in a file cabinet, or kept in boxes that have approximately the dimensions
of a hardcover book and placed vertically on a shelf. The ASA believed this rendered the adverts as
misleading as the college she attended for attaining her PhD “was not accredited by any educational
authority when she took the course.” This is a prime example of the ASA’s function, and the article
has been attached in the appendices section at the end of this coursework. It can also be used by
teachers when marking, as can be used to give feedback and areas for improvement etc. Therefore,
there is less likelihood of an advertisement being noticed. Another drawback is that this is a quite
costly option. Looks like we're having trouble connecting to our server. Another main UK brand is
Club 1830 which targets people between the age of 18 and 30 and is aimed at group holidays for
friends.
It is comprised of a list of questions which are carefully planned to find out opinions of customers.
The company was a German company until recently in 2007 when it merged with MyTravel Group
plc and Thomas Cook AG then became Thomas Cook Group plc. Accessibility, User Agreement,
Privacy, Payments Terms of Use, Cookies, CA Privacy Notice, Your Privacy Choices and AdChoice.
See other similar resources ?1.00 (no rating) 0 reviews BUY NOW Save for later Not quite what you
were looking for. He could learn from the mistakes and flaws of Mr Turner’s business by studying
the customer satisfaction surveys, and promotional techniques and campaigns. Reviews Select
overall rating (no rating) Your rating is required to reflect your happiness. On the other hand leasing
large amounts of aircraft is very advantageous as it would be more expensive for Thomas Cook if
they had to purchase these assets and keep purchasing new up to date assets and having no use for
old assets. Errol can also use this data to see what special offers he can present to his potential
customers to draw them to his garage. Many publishers also offer the option to have advertisements
appear with a white background to make them stand out more. Colours, writing, formatting, and
images must be chose with utmost care, as it must immediately attract those potential customers.
Own it Choose how you pay us back over time, up to 6 months interest free. Thomas Cook may
want to expand into these different areas and they may need some new sources of finance. Pay in 4
equal installments Use your existing debit or credit card. Most mechanics use this type of media, and
so it is almost expected. Major above-the-line techniques include TV and radio advertising, print
advertising and internet banner ads. For example, Errol may choose to speak to 150 males and 150
females about their cars and driving, all aged between 20 and 30. If used as starter activities
throughout the course, by the end of the course students will have created their own revision guides.
Pamphlets have also long been an important tool of political protest and political campaigning for
similar reasons. They may book seats with other travel companies such as Thomson however they
usually would have a longer time period to pay and could be up to 6months. Usually, the back of the
newspaper (last few pages) is dedicated to only advertisements. Another drawback which could set a
negative image is if Errol drives around in a dirty van; keeping it clean would make him seem
organised and professional to the eye, and attracting potential customers is what he wants. Hence,
my assumption was that leaflets had a higher likelihood of being appreciated by Errol’s potential
customers. However, keeping the data to refer to in tables makes it easier to compare some aspects of
the questionnaire with others. This means that he must attain 100% customer satisfaction. Evidently,
this is far easier to complete, and much easier than random sampling. Local Magazines are also used
to advertise in, such as the monthly borough magazine. It includes methods of direct promotion like
direct mailing, exhibitions and trade fairs and sales promotions. Making use of radio broadcasts,
press and other media would help obtain this good publicity. The owner, Errol Anderson, is about to
start up his own business; primarily serving as a car mechanic’s garage. Get this resource as part of a
bundle and save up to 40% A bundle is a package of resources grouped together to teach a particular
topic, or a series of lessons, in one place.
It is crucial that a positive and favourable image is attained by the company so that sales increase.
Also the interest on an overdraft is on a daily basis and this can also make it very expensive for
Thomas Cook. No obvious damage to the cover, with the dust jacket (if applicable) included for hard
covers. Empty reply does not make any sense for the end user Submit reply Cancel satutonu 4 years
ago report 5 Empty reply does not make any sense for the end user Submit reply Cancel See more
Report this resource to let us know if it violates our terms and conditions. See other similar resources
?3.50 (no rating) 0 reviews BUY NOW Save for later Not quite what you were looking for. He must
“ration” his capital, as he needs the money to pay back loans and as much money to fall back on as
he can, in case of an incident such as the opening of a rival garage who appeal more to Errol’s
customers. In conclusion, questionnaires prove to be an ideal way to conduct vital research for the
start-up of Errol Anderson Motors. Based on my research results it is evident that most of the public
enjoy a colour advert, followed by one with pictures. Making open questions moderately short and
to the point allows Errol to collect the data and opinions and group them accordingly into allocated
groups in tables. A problem with business cards would be that it’s hard for Errol to target new
customers; he must decide where and when it would be appropriate to hand them out; e.g. posting
them in letterboxes around the neighbourhood, or at shopping centre car parks, etc. See other similar
resources ?3.50 (no rating) 0 reviews BUY NOW Save for later Not quite what you were looking for.
On the other hand, Thomas Cook has to ensure that they can receive these customers otherwise the
source of finance will be difficult to pay off. Return nearly all items within 30 days of delivery.
Reviews Select overall rating (no rating) Your rating is required to reflect your happiness. He could
also think about placing it further away from residential areas and nearer to industrial areas, where is
supplies could get in easier without disturbing local residents. This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resource to let us know if it violates our terms and conditions. Also, any information
available to Errol is there for other competing businesses. The book was exactly as described and I
would definitely buy from this seller again. Their responsibility is to enforce a code of conduct (the
rules of the British Code of Advertising, Sales Promotion and Direct Marketing) for advertising that
advertisers must adhere to. There are several approaches (techniques) which can be implemented for
this; with focus groups, surveys, field tests, interviews or observation - you can gain information
about your target market. He would need to be able to construct a set number of questions that
would be vital to his research. A questionnaire can be carried out in the street, by telephone, by post,
by e-mail. When an advertisement is printed with a white background, its part of the page does not
receive yellow ink - so the white is actually the natural colour of the paper. Will probably be mean
and give clues on a need to know basis. Although this is not as large as the trade credit finance it
could still be risky for Thomas Cook. Making use of radio broadcasts, press and other media would
help obtain this good publicity. Mr Turner was keen to aid Errol undertake this venture, and offered
all the information he could give, and was also willing to sell all his tools and equipment from his
garage at a reasonable price. Thus, for some businesses, conducting a survey by questionnaire may
not be practical. There are recommendations in the notes sections of the power points as to how big
the page might need to be for the work sheets to be used effectively by students - i.e. printed to A3
size, or page 1of 2. Therefore banks will be more willing to lend a public limited company a loan
rather then other types of businesses.