Additional Resources / Aron Leah DOMESTIKA.

ORG

Brand Development Questionnaire

Let us capture your vision and values so we can help you develop a genuine, lasting visual identity.

Name

First Name Last Name

Basics

What is your business name?

Slogan or tag line?

What industry does your business operate in?

What product/service does your business sell

Where are you located?

Please provide all social media and web links to your business.

What are your reasons for a new logo?

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Where will this logo be used?

Any size limitations?

History and goals

What are the key points in the history of your business?

What is the story behind your business name?

Where do you see you business in 5 years?

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Target Audience?

Is your target audience

Male
Female
Both

What is your target age group?

Infant - 12 years
13 - 20 years
21 - 30 years
31 - 50 years
Older

What is their socioeconomic status?

Low income
Average income
High income

Describe your ideal customer.

What is your customer / target audience's most basic problem, that you have the solution for?

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Are their specific traits, characteristics or personality types that you see as being unique to your
ideal customer's base?

What benefit can you provide these customers that they can't get elsewhere?

What do you provide that your competition doesn't?

How will they find out and learn about your brand? Social Media? Are they internet savvy? Local,
national, international? Brick and mortar?

What words do you want your audience to associate with the company?

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Your competitors

Who do you consider to be your primary competition?

Who do you see as competitors over the long term as you grow?

What differentiates you from the competition?

Why should a customer choose your business over competition?

Vision

Describe your business in one sentence.

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Describe your business in 3-5 words

Describe your business in 1 word

If your brand were a person, how would you describe their personality?

How do you want your customers to feel when the interact with your business?

What brands or logos (regardless of industry) capture a similar look & feel you are looking for?

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Are there any fonts, colours, imagery you'd like to see used?

Are there any fonts, colours, imagery you'd like to be avoided?

Do you have a vision of what you imagine it to look like?

Are there specific elements/ objects/ nature or subject matter that you attach to this project?

Social Media

Do you want to grow your social media following?

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Are you willing to get out of your comfort zone to do this?

Anything else?

What other info do you think I should know about you or your business?

Submit

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