NAME : MARIAN SHIEN ANGEL R.

PALINGCOD

SECTION: 3 -7

DATE: FEB. 15, 2024

Evaluation/Activity: Give your own evaluation/ opinion (in 5 short sentences) related to
the questions given below. 10 pts.

1. What is the market definition for the products of Islands Souvenirs, Figaro,
Kamiseta and/or Gingersnaps?
The products of Islands Souvenirs, Figaro, Kamiseta, and Gingersnaps are typically
classified within the retail sector, specializing in souvenirs, coffee, clothing, and
children's apparel, respectively. These brands cater to specific market segments within
their respective industries, providing unique products and customized experiences. The
maintenance of strong brand identities and differentiation from competitors is essential
for their success. Key factors contributing to their sustained growth and relevance
include effective marketing strategies and a comprehensive understanding of their
target demographics. Additionally, the ability to adapt to changing consumer
preferences and market trends is crucial for maintaining competitiveness in the long
term.

2. What are the factors that contributed to their success and why do you think these
local companies were able to penetrate the international market?
The success of these local companies stems from their ability to offer unique
products that cater to specific customer segments, building strong brand identities that
deeply resonate with consumers. Through effective marketing strategies, they engage
and attract audiences, further solidifying their market presence. Moreover, their deep
understanding of local consumer preferences and cultural nuances allows them to tailor
their offerings accordingly, fostering strong connections with their target markets. By
leveraging their strengths, adapting products and marketing approaches to global
trends, and consistently delivering high-quality goods and services, these companies
successfully penetrated the international market while staying true to their brand
identity.