Business Enterprise Simulation

CASE No. 1
Mr. Antonio Castaneda is a graduate of information technology (IT) who is
currently living in Makati City. He worked at an IT company for five years. Mr.
Castaneda has no prior entrepreneurial experience, but he strongly believes that
he can venture into business and succeed.
Recently, he read from a 2015 international magazine that Makati City is the selfie
capital of the world. The magazine mentioned that 70 percent of the Internet
traffic from Makati City originates from mobile devices such as tablets and
smartphones.
Mr. Castaneda also found out that nearly every resident in Makati City owns a
smartphone, and that on average, a smartphone owner spends at least three
hours per day using his or her gadget.
In addition, Mr. Castaneda learned that by 2020, Makati City will have more than
1,000,000 smartphones users who will use their devices not only to take and post
selfies on social networking accounts, but also to access mobile banking, shop
online, listen to music, watch videos, and read news and other texts. Additionally,
Mr. Castaneda’s research revealed that smartphones after approximately two
years need some from of repair or enhancement already.
Mr. Castaneda is now interested to explore business opportunities in Makati City
considering all the details he has learned. His initial idea is to establish a business
in a mall in the Central Business District of Makati. While Mr. Castaneda believes
that he can be a successful entrepreneur, he remains wary of the risks of putting
up a business, particularly for a first timer like him.