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How to Get More Views on YouTube
[REAL Ones]
If you want to get more views on YouTube, you need to respond to
viewer comments, create video playlists, design attention-grabbing
thumbnails and more.
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Want more views on YouTube? Of course you do. You’re a human with a pulse
and a video to share! It’s only natural.
YouTube is still the world’s most popular video-sharing social network. The site
gets more than 14 billion visits each month — more than Facebook, Wikipedia,
Instagram, or Amazon. 62% of adults in the U.S. are on YouTube site every
single day. (We could go on, but you can read all the latest YouTube stats on
your own time.)
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We’ve compiled this guide to point out all the easy wins that will amplify your
brand’s message on YouTube, but we’re also going to detail some of the more
advanced techniques the pros use to get more YouTube views.
To see how we’re getting views on our YouTube channel (which we started
from scratch because YOLO), check out our cool video:
How to get more views on YouTube in 2022 (EXPOSING OUR TOP SE…
SE…
Psst: If you’re starting from scratch, too, we have a primer on how to create a
YouTube channel.
Bonus: Download the free 30-day plan to grow your YouTube following
fast, a daily workbook of challenges that will help you kickstart your
Youtube channel growth and track your success. Get real results after
one month.
Each time a viewer intentionally initiates the playing of a video on their device
and watches for at least 30 seconds that counts as a view. Pretty simple!
If a viewer watches your video more than once, each screening will be counted
as a new view. (That being said, refreshing over and over again to try to game
the system will be detected by YouTube.)
Any views that take place with embedded YouTube videos or YouTube videos
shared on Facebook will also be counted.
YouTube analytics are updated every day or two, so if you’re not seeing an
instant reflection of your activity, check back later.
A consistent visual identity (your channel icon, YouTube channel art, etc.—
check out how Architectural Digest kept their branding consistent below)
A completed and informative About section (unless you are a breakout
YouTube star like Joana Ceddia)
Up-to-date contact information (so all your potential customers and future
brand partners can get in touch)
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If you’re aiming to optimize your YouTube marketing strategy, you want to get
precise and ruthlessly selective about your goals—and the content that will
get you there.
Because you aren’t making videos for everyone. You’re here for someone
special: your audience.
Deep Game’s YouTube channel, for instance, creates content for an audience
of basketball players—ones who are interested in improving their own game. It
doesn’t get distracted trying to offer soccer or dodgeball players the same
type of content: this is all b-ball, all the time, and Deep Game’s 877K followers
love that.
Pro tip: Have you worked up your audience personas yet? They’re kind of like
Dungeons & Dragons characters, except make it business.
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In other words, when your ideal viewer types in your chosen keywords, you
want your video to rank near the top of YouTube’s results list. That means you
need to know what your audience is looking for—tutorials, inspiration, or
entertainment.
Ranking in search results is the best way to get brand new eyes—not just
subscribers and people who are already interested in your channel (although
we’ll talk more about them later) — on your videos.
But this is easier said than done. So, what can you do to improve your videos’
search ranking on YouTube?
Research. You’re going to want to use a tool like Google Keyword Planner (note
that you’ll need to set up a Google Ads account) to do two things:
Find inspiration for your next video based on what people are already
looking for (i.e., take a look at search patterns and see what keywords have
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Pro tip: If you haven’t already, now is the time to familiarize yourself with how
the YouTube algorithm works. This AI determines not just search results but
recommendations for that important “what’s up next” suggested videos
sidebar, too.
Just remember that it all comes back to your ideal viewer: the algorithm
doesn’t care if your video is “good.” It cares if a specific user wants to watch it.
That being said, users typically want to watch “good” videos.
Start by taking a look at your top competitor’s most popular video. (Go to their
video library and sort by “most popular.”)
YouTube’s main goal is to keep viewers on the platform for as long as possible
(so that they’ll see as many ads as possible.) Thus the algorithm’s job is to feed
viewers one (hopefully appealing) video after another.
But how does YouTube figure out what people might like? The algorithm takes
the following into consideration:
So when you’re choosing keywords, think like a librarian. Describe your video’s
topic and describe its overall category, and think of other words a person
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Need a little inspiration? You can actually peek behind the scenes of a
competitor’s video to see what keywords they use by right-clicking on the
webpage and selecting View Page Source. Then CTRL-F “keywords” until you
find the list.
But before you go ahead and just copy-and-paste a more popular video’s
metadata over to your similar video, think about your audience: they won’t
want to watch the same video again. Maybe the first video raised a new
question that needs answering, or there’s an interesting tangent to be
explored. How can your video add value to what they just saw so that they’ll
want to click on it?
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What is a well-written title? You’ve come to the right place. A great title…
For inspiration, just take a look at YouTube’s front page and think about what
videos you want to click on. What qualities do the titles have in common? Is
“We Quit Alcohol for a Year, Here’s What Happened” more enticing than
“Tutorial Made Easy?”
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Those first few lines should also be intriguing to humans (not just Google
bots!) because that’s the preview users see when your video appears on
search. Give ‘em a taste of what you have to offer: this is your chance to sell,
sell, sell.
Beyond those first few lines, we recommend getting into some real nitty-gritty
detail about what users will learn from your video. Aim for 125-175 words if you
can (and include a variety of keywords in your paragraphs. You know the drill!)
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If you don’t have enough to say about the actual video itself, this is also a great
place to remind viewers what your channel is all about and link out to your
website or social accounts.
Check out more tips on effective YouTube descriptions and keywords here.
Start with your keywords and key phrases, but also add variations on your
keyword — alternative terms that mean the same thing that people might be
searching for. You also could include broader categories in your tag… for
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instance, if you have a video about a cake recipe, you might say “cake” or
“desserts,” but throwing in “baking,” “cooking,” or “entertaining” would be
wise as well.
In fact, YouTube reports that 90% of the most-viewed videos on the platform
use a custom thumbnail.
The thumbnail is clear and accurate about the video it’s describing (if your
thumbnail misleads people into clicking, YouTube will know because your
watch time will go down when the viewer gets annoyed and stops
watching. The algorithm won’t like that.)
The thumbnail stands out.
The thumbnail works in tandem with the video’s title.
‘Standing out’ can be as simple as picking a bright color (hot tip: try choosing
hues that contrast with YouTube’s own red-white-and-black color scheme). Or
make sure your giant hi-res face is making a weird expression in good lighting.
Or, if your niche is full of shrill, high-key visuals, the best way your channel can
stand out is by being the calm, minimalist voice of reason.
Why? Because playlists go by the same rules as Netflix: as soon as one video
ends, the next begins.
Since you’ve already done the hard work of helping your viewer find your
video, click on it, and watch the entire thing, it makes sense to guide them
toward the video content they’re going to want next. Owl Crate (a subscription
box program for young bookworms) groups author chats, unboxing videos,
and reviews in their own playlists.
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Don’t forget to put on your SEO hat when you’re crafting playlist titles, too!
What combo of words will be most enticing to your viewers and help your
playlist appear in search results?
Cards are clickable, interactive areas that appear at any time during the video.
They come in a variety of formats that can be used for things like fundraising
or selling merch, but in this case, we’re interested in increasing views, so
choose a card that links to another one of your videos — or, even better,
playlists.
Cards are pop-ups, so it’s very important that they add value. You don’t want
viewers feeling spammed. The videos or playlists you link to need to be
relevant to the moment and provide additional information or entertainment.
Pro tip: If you have a noticeable retention problem with a significant audience
drop-off at a specific point in one of your videos, try inserting a link card at
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that moment.
Meanwhile, end screens are visual calls-to-action that you can add to the end
of your video (in the last 5 to 20 seconds) to encourage viewers toward the
next step. They’re valuable because you know if a person has reached the
bitter end of your video, they are probably pretty interested in your great
content.
(Note that to use end screens, you’ll need to include a few extra seconds at the
end of your video when you’re editing it.)
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But while you must work to attract new eyes, you also want to make time to
preach to the converted. On YouTube, your brand’s value-added features come
in the form of content that is meaningful to people who are already your fans.
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That is, engaging with other YouTubers (creators or commenters both) will
increase the chance that they’ll care about your brand, that they’ll subscribe to
your channel (see #12), and watch more of your videos overall.
Ideas for breaking the fourth wall and creating a two-way conversation might
include:
Pro tip: This tutorial on how to engage your community on YouTube using
Hootsuite’s comment and sharing features will save you time as you build your
audience.
13. Partner up
Crossovers, guest appearances, mash-ups, covers: people love that jolt of
unfamiliar familiarity. Find the He-Man to your brand’s She-Ra; and the Billy
Ray Cyrus to your Lil Nas X.
Maybe you’re a brand with a budget, and hiring a creator with their own
following is an obvious choice. But if you’re a creator or aspiring influencer
yourself, getting more views is your first step on the way to making money on
YouTube, not spending it. In which case, your best bet is to partner with like-
minded creators.
Ideally, your potential partners are fairly aligned in values, popularity, and
charm. And you actually like them. And you have fun together, and it shows,
and it makes people happy to see you happy, et cetera, et cetera, et cetera.
Look how much fun Katy Perry and Lego are having teaming up. Easy, right?
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Pro tip: If you do a crossover that involves a bunch of different videos—like one
from your partner’s perspective to live on their channel, and one by you to live
on yours, and maybe some supporting outtakes, any necessary background,
etc.—make a playlist to compile them so that interested viewers can stan it all.
Post a short teaser video to your social accounts with native video, and add
a link to the full video back on YouTube.
Note that you are not going to want to post the same thing across your social
channels.
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You can also promote your channel by using YouTube APIs to create YouTube
badges for your website. Outlets like Quora or Reddit can be effective
Pro tip: Short of hiring an assistant to handle your social media, a scheduling
tool like Hootsuite is the best way to craft and schedule those posts for your
followers.
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Growing your subscriber count is its own challenge with its own tactics, but
one that is intertwined with increasing your views. For that reason, we have a
full guide on how to get more YouTube subscribers.
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If you can get people to watch your video for longer, YouTube will learn that
you’ve got some content with quality. And videos with higher Watch Time are
favored by the YouTube algorithm, giving you a leg up in the recommendation
engine.
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How do you get someone to watch longer? Make watchable content. Explore
our full guide to YouTube marketing to get your creative wheels turning.
YouTube’s help page can walk you step-by-step through just how to prep your
transcript file — you just need a .txt document.
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But what if that’s in the middle of the night? Or while you’re on vacation?
That’s where the power of a scheduling tool like Hootsuite comes in. Tee your
video up to go out at the exact predetermined time of your choice to fit with
your content calendar, and then go on and live your life.
One key piece of data that can help keep the views coming? Audience
retention.
If you look at your data to find out where audience retention drops, you can
pop in a suggested video card at that exact moment… hopefully encouraging
someone to hop over to another one of your videos instead of leaving your
page altogether.
So when a single user or bot refreshes a video over and over, or if a website
auto-plays a video, these views are not counted towards your total view
numbers.
YouTube can also detect content that exists solely to incentivize likes,
comments, and views, so don’t you dare start dabbling in view bait. Channels
that don’t stick to Youtube’s rules might have their content removed, receive
warnings from YouTube, or be terminated altogether. Be cool, you guys!
Research from Intuit estimates that YouTubers make between $0.01 and $0.03
USD per view, with an average of $0.018 per view. Sure, big creators can rake in
upwards of $200,000 with AdSense earnings alone (in addition to lucrative
sponsorships or partnerships), but your average Joe ‘Tuber is usually looking at
$3 to $5 per 1,000 views with AdSense.
Ready to make your humble fortune? Check out our guide to making money
on YouTube.
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smartphones and uploaded directly to the ‘Tube via YouTube’s app. Creators
edit from there and then share with their loving, short-attention-span fans.
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So, while getting more views for your YouTube Shorts has nothing at all to do
with the rest of your channel, there are still plenty of things you can do with
your Shorts content that will help them earn their fair share of attention:
namely, make them entertaining and energetic.
Grab the audience’s attention. Make the first few seconds count with an
exciting intro. None of the typical meandering five-minute “Hey guys!” verbal
essays dominate the platform: time to cut to the chase!
…And keep that attention. You’ve gotta keep it snappy. Use music videos as an
inspiration and cut to new scenes and angles quickly and frequently.
Bring your viewer some value. Don’t just make a Short for the sake of making
a Short. Every video should entertain, educate, or inspire, even if it’s just 15
seconds long. You need to give a viewer a reason not just to watch, but to re-
watch, share, save, like, or comment.
Get the vibe right. Over the decades, YouTube videos have developed a
specific aesthetic… and Shorts are totally different. The production values,
tone, speed, and editing techniques common in Shorts are more in line with
the vibe of Snapchat or TikTok. Keep your eyes on what’s happening in those
spaces for inspiration.
We’re just scratching the surface here—dig deeper with our guide to
everything you need to know about YouTube Shorts.
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Let Hootsuite make growing your YouTube channel easier. Get scheduling,
promotion and marketing tools all in one place for your entire team. Sign up
free today.
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By Stacey McLachlan
You can usually find her at the beach, or cleaning sand out of her bag.
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By Paige Cooper
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