RENAISSANCE ART CAFE

A Market Research
presented to the Faculty of Senior High School
VALENCIA NATIONAL HIGH SCHOOL
Valencia City, Bukidnon

in partial fulfillment of the requirements in

ENTREPRENEURSHIP

APILAN, LANZ ANDREI

BARIENTOS, JEROME
TRIBUNALO, KYLE CEDRIC
PARAHELIS, RUFFA MAE
LUNA, ELAIZA

GRADE 12- VERSATILITY

MARVEL MONDOY
ENTREPRENEURSHIP ADVISER

APRIL 2023
 The Renaissance: Where coffee imitates art

Located at Mabini Street near San Agustin Institute of Technology in RR building first floor.
 INTRODUCTION

Background of the Study

Art is a huge subject with its own language, history and authorities, and it might
feel overwhelming. But even without that knowledge, there can be something
profound about our connection with an artwork (Lily 2021). When looking at a
painting, you may or may not feel a connection. You might be inspired or bored.
Appreciate or despise. Everyone views art through a different context, but we are
also limited only to our own perception. Art Cafe is about exploring art together,
sharing our experience with different artworks.

Our business named Renaissance Art Cafe, which originated in the Middle Ages
came to an end in the 1400s, a new era of art and culture was born in Italy.
Renaissance is a term derived from the Italian word Rinascimento, or “rebirth” is
often regarded as a golden age of art, music, and literature, which had a profound
impact on the course of art history. Not only did this period introduce essential
creative concepts like linear perspective, foreshortening, and anatomical realism, it
also produced famous artists like Botticelli, Leonardo da Vinci, and Michelangelo
(Tonelli 2021). For the first time since antiquity, painters sought to make naturalistic
depictions of their subjects based on humanist ideals. We want to use those kinds of
arts as we want to share and appreciate the beauty of art during the Renaissance
era.

The Renaissance Art Cafe is a one of a kind establishment bringing the beauty
and elegance of the renaissance era to modern day coffee shop. Our business idea
is to create an immersive experience of the renaissance period through our cafe's
decor and menu offerings. Renaissance Art Cafe is a full-service coffee shop offering
a variety of premium coffee beverages, pastries baked daily on the premises, and
light savory options. In addition to serving delicious food and drink, we have taken
great care in crafting our cafe's atmosphere. We have modelled the interior design of
Renaissance Art Cafe to resemble the lavish lifestyles and cultural embrace of the
renaissance period. To create a healthy eating environment, we plan to hang printed
materials such as banners, posters, pamphlets and Banting at strategic areas in the
cafe. Furthermore, we are dedicated to using only the freshest and finest ingredients
in our menu items. To further enhance the customer experience and ensure we cater
to all dietary needs and preferences, each menu item is thoughtfully crafted with
clear descriptions of ingredients used.

Our business will be located in the near San Augustine Institute of Technology
(SAIT). In the RR building, Mabini Street Valencia City Bukidnon. 1st Floor.

Objectives

This market research generally aim to determine the following:

1. Determine the preference of the consumers in coffee stores.

2. Know the target age of consumers that is interested in an art café
3. Enable the customers to choose a quality coffee product for a reasonable
price.
4. Determine the affordable price of the Students for coffee products
5. Dictate the percentage of the population that is interested in coffee.

Population and Sample

The population of the business is the entire individuals of Valencia National

High School. The number of individuals that will be participating is determined by the
sample size. A representative of at least 100 individuals is chosen for the purpose of
conducting the market research. The researchers used the non-random sampling
technique specifically the purposive sampling as it relies on the purpose and the
judgement of the individuals.
 METHODOLOGY

Research Design

This market research employs a descriptive research design as it acquires

details and information to assess the students preferences regarding the flavor, side

dishes and preferred atmosphere of the Renaissance Art Cafe. It aims to describe a

particular phenomenon or situation. In this case, the research is focused on

describing the preferences of students for the coffee flavor, side dishes and

atmosphere to provide information about the Renaissance Art Cafe.

The data collected through the research will be analyzed to identify patterns and

trends in the preferences of students for coffee flavor, side dishes and preferred

atmosphere to the cafe. This analysis will help in providing insights into the target

market's needs and preferences, which can be used by businesses to develop

products that meet these needs.

The researchers used surveys to collect data from potential consumers about

their perceptions of The Renaissance Art Cafe. The goal of this research design is to

provide information to potential consumers and stakeholders about the products,

which could be useful for marketing, product development.

The Sample

Valencia National High School (VNHS) is where the general market study

was carried out. Every single student at Valencia National High School makes up the

business's population. The sample size will dictate how many people will participate.
To perform the market research and gauge consumer preferences for the products, a

representative of at least 100 people is picked. Purposive sampling was utilized by

the researchers since it depends on the intention and judgement of the participants.

The Instrument

In order to determine the preferability, flavors, side dishes, and price range that

the customers preferred, the researcher created a survey questionnaire that was

distributed face-to-face to students at Valencia National High School (VNHS).

The first part of the survey questionnaire is the consent letter for the respondents to

understand the main purpose for this survey and includes the demographic profile,

preferences and the assessment.

Data Collection Procedure

1. Distribution of Survey Questionnaire. The confirmed questionnaires were

distributed to 100 (one hundred) individuals of Valencia National High School

using a purposive sampling technique.

2. The survey was distributed and collected between April 18

3. The questionnaires were distributed face to face.

Data Analysis

To answer the objectives, the researcher analysed the gathered data using the

following statistical tools:

a. Descriptive Statistics, specifically frequencies were applied to describe and

summarize the data set in terms of the students' Demographic Profile. Age

and sex of students.

b. Descriptive Statistics, specifically frequencies were applied to determine the

mean as well as the standard deviation of the desired flavours and the chosen

side dish.
 QUESTIONNAIRE

The Renaissance Art Cafe

NAME: ________________________________________________________________

SEX:
FEMALE We, the Science, Technology, Engineering, and Mathematics
MALE students of Valencia National High School, are currently conducting
AGE: market research.
16
17 In view in this, we sincerely as a permission to to conduct our
18 survey. Your response(s) will be treated will the utmost confidentia-
19 ABOVE lity and used only for academic purposes.

Questions

1. Do you love coffee?

Yes
No
2. What coffee flavour do you prefer the most?
Caramel Macchiato
Chocolate Milk
Strawberry latte
Choco Caramel
3. What do you prefer when you're inside a cafe?
Coffee
Desserts
4. What is the best side dish for you?
Cake
Pancake
Eggs and Ham

5. What do you do when you are inside a cafe?

Studying
Relaxing
Others (specify)

6. Does art inside a cafe adds to the ambiance and peace to the place?
Yes
No
7. Does a cafe with Arts gives you more pleasure drinking the coffee?
Yes
No
8. Do you consider buying a Renaissance themed coffee?
Yes
No
9. How much will you expense in buying a coffee?
39
59
79
10. What kind of atmosphere do you likely want to exaggerate /experience when you're
inside a cafe?
 FINDINGS

Questionnaire

The researchers' description of the data sticks to the statistical conclusions

without deriving any further implications or interpretations from them in the process
of compiling all the results. This section also includes data summaries. This part
contains tables, graphs, and in-depth explanations of the statistical results.

Demographic Profile

This section contains figures and tables relative to the 100 students of VNHS
Demographic Profiles. This includes data gathered through survey questionnaires
about students sex and age.

Figure 1. Frequencies of Respondents Sex

Figure 1 reveals the demographic profile of the respondents in terms of

gender. It shows that sixty seven (67) respondents were female and thirty three (33)
were male. The female respondents makeup 67% which makes up almost three
fourth ( ¾) of the sample population while male respondents make up 33% which is
less than (½) of the sample population. We conclude that the female respondents
make up more than the male respondents.
 Figure 2. Frequencies of Respondents Age

Figure 2.

Figure 2 reveals the demographic profile of the respondents in terms of age. The
age gathered from the respondents ranged from sixteen to nineteen above (16 -19
above) years old. Five (5) respondents were sixteen (16) years old, which accounts
for 5% of the total sample size population. Ten (10) of the respondents were
seventeen (17) years old, which also accounts for 10% of the sample size
population. Thirty (30) respondents are eighteen (18) years old which accounts for
30% of the sample size population. Fifty Five (55) respondents were (19 above)
years old which accounts for 50%. Most of the respondents were (19 above) years
old and eighteen (18) and seventeen (17) years old make up the least out of the
sample population.

Preferability Level and Price Range

This section contains the students' level of preferability in terms of coffee flavor
and preferred side dish and the price range.
Table 1. Interpretation of the preferred flavor

FLAVORS FREQUENCY PERCENTAGE

Caramel 38 38
Machiatto

Choco Milk 32 32%

Strawberry 13 13%
Latte

Choco 17 17%
Caramel

Table 1 shows data on the responses of the respondent’s level of preferability in

terms of coffee flavor. The majority of the respondents' population with a frequency
of Thirty three a percentage 38 percent (38%), chose to have Caramel Macchiato,
thirty two of the respondents with a percentage of thirty two percent (32%) chose to
have Choco Milk, thirteen of the respondents with a percentage thirteen percent
(13%) have chose strawberry latte and seventeen 17 respondents have chose
Choco Caramel with a percentage of seventeen percent (17%).

Table 2. Interpretation of the Preferable side dish

 Table 2 shows the respondents' level of preferability of side dish. Majority of
the respondents population with the percentage of seventy three 73% have chosen
cake, twenty two 22% percent of the respondents chose Pancake and there were
only five 5% of respondents have chosen Eggs and Ham.

Table 3 Interpretation of the respondents price range

Table 3 shows the respondents’ preferred prices for the coffee . It shows that most of
the respondents chose the price range 39 with a frequency of seventy (70%) of the
population. 49 price range with a frequency of eighteen (18%) of the population. 59 price
range with a frequency of twelve (12%) of the population.
 ANALYSIS OF RESULTS

Product Characteristics

A coffee with the best thickness, rich and at the truest of its flavour that is made
from a traditional coffee press. The peasant tanginess when the coffee first hit the
palate. The rich flavour and most subjective for coffee. A powerful evocative smell
that enhances a great cup of coffee and has a light, medium,dark and espresso
roast. A renaissance themed coffee and establishment that adds to the peaceful
ambiance of the place that gives you more pleasure in a sip of coffee. The different
feels of art in a coffee with the aromatic and immeasurable pureness of the product.

Market Analysis

The Valencia National High School student body, which comprises about 8,000
students, is the size of our target market. We decided to open a cafe since there is
now a large need for it; most students prefer to buy a cold beverage, particularly ice
coffee, and both Valencia National large School (VNHS) students and outsiders
could be prospective customers for the company' potential to expand. There are
various things to think about, for both students at VNHS and outsiders. Aside for its
high demand, there are other aspects to take into account, such as our product's
price point in relation to other similar products on the market, the quality and flavour
of the sale, the marketing strategy we will use to promote our product, and the wide
availability of our product to the market segment

We ought to seek to keep our items' costs affordable for students while yet
making a profit. Furthermore, we need to make sure that our product offers higher
quality and taste compared to those offered by our opponents. To do this, we need to
offer a taste test and collect input from our target market to make sure it lives up to
their standards.
Sales Analysis

The researchers developed a sales computation to forecast how the business

would perform and grow. The data is used by the researchers to forecast the
venture's monthly sales in terms of annual sales, sales trend, and projected yearly
revenue.

The graph shows the potential sales and patterns of the ventures sales from May
to April.

Customer Analysis

● Target Customer - The target customer of our venture is the Senior High
School Students of Valencia National High School.

● Customer Need and Preferences - Our target customer is interested in

coffees with different flavor specially iced coffee with a side dish. Our
consumers are seeking a high quality flavored coffee with a reasonable price.
They want a soothing and peaceful drink after a long and tiring day at school
because they want to feel the pleasure of relaxation with a peaceful art.
In today's world where students seek a relaxing and peaceful place to unwind,we
can offer a reliever that could take out the stress of the students.

● Customer Behaviour - Our customers currently consume an iced coffee. The

fact that the venture has a Renaissance theme for a cafe is such a relief and a
peaceful place to drink a coffee and amuse the consumers with Renaissance
art.
● Market Size and Growth Potential - The students of Valencia National High
School make up our target market and we anticipate at least 100 of them daily
in serving. This presents us an opportunity where students find a peaceful
place to unwind and drink coffee to soothe the tiring day.

Promotion and Advertising

● Social Media - it is a prominent part of our world now and exactly most
teenagers are hooked up with some of the Social Media platforms. Posting in
online sites with the benefits of the product,ambiance of the place and
freebies will make our target customers try the new themed cafe and buy our
product. Partnerships with other businesses promote our product which helps
to reach new target customers.

● Fliers - The researchers will invest and create fliers which will be distributed
to the food sellers and can have more interaction with customers, and share
engaging content in regards to the product.

Pricing Strategy

A high quality coffee at an affordable price of 39 Php to purchase. A discount is

a must for loyal customers, buy 5 cups for a cheaper price of 35 Php. A high price for
high demand in the rainy or winter season and low price for low demand in sunny
weather. Buy a family bundle,couple bundle or barkada bundle for a discounted price
Competition

Indirect Competitors: Brick House Brew Cafe, NitiBrew Cafe, Sweet Leaf

Direct Competitors: Don Machiattos

Price:

Cafe Store Price

Brick House Brew Cafe 50 above

NitiBrew Cafe 50 above

Sweet Leaf 50 above

Don Machiattos 50 above

Renaissance Art Cafe 39 php

 CONCLUSIONS AND RECOMMENDATIONS

The analysis and interpretation of the data from the previous chapter's

conclusion are presented in this chapter, along with recommendations based on the

conclusion.

Conclusions

1. In the demographic profile of the respondents in Valencia National High

School, in regard to sex, there were sixty seven (67) females which makes up

the most in the population. In regard to age, the most account respondents

were thirty three (33) which comprises thirty three (33) respondents. And in

terms of their age range there were 55 percent of 19 yrs old and above

respondents, 30 percent of 18 yrs old, 10 percent of 17 yrs old and 5 percent

who are 16 yrs old.

2. There were 2 coffee flavor that most of the respondents have chosen, there

were (38%) percent who have chosen Caramel Macchiato, and Choco milk

which is (32%) percent of the respondents have chosen.

3. Most chosen side dish of the respondents that has the percentage of (73%)

percent is cake, (22%) percent who have chosen Pancake and 5 percent who

have chosen ham and eggs.

4. Most of the students in Valencia National High School preferability purchase

Ice coffee at the price range of 39 Php.

Recommendation

The following recommendations are made in light of the conclusion:

1. The researchers advised using a wide range of respondents while conducting

market research for the demographic.

2. The majority of the flavors selected as well as the less popular ones will be

improved for the preferred coffee flavor.

3. We will improve both the most popular and the least popular side dish for the

main course.

4. The researchers must concentrate on a more affordable price range for the

price range. And the price range needs to correspond to the item you want.
APENDECIES
 References

Tonelli, M. (2021). Arts Café. In Entrepreneurship in Action: The Power of Student-Run

Ventures(pp.133–148).EdwardElgarPublishingLtd.https://www.mendeley.com/catalogue/886f
08a6-0f07-3bb2-b2c2-2d5c9051547b

Margarette C. (2021) Renaissance painting that left their mark on history.

https://mymodernmet.com/famous-renaissance-paintings/