Research Instrument

In this study, researchers will use a researcher-made survey questionnaire as the main data gathering
instrument. Questionnaire surveys are a technique for gathering statistical information about an
attribute’s attitudes or actions in a population through a structured set of questions (International
Encyclopaedia of Human Geography, 2009). The instrument to be prepared will depend on the first two
research questions raised in this study. The first part is the demographic profiles of the respondents,
including age, sex, and grade level, while the second part will be the existing drinks in terms of
packaging, environmental impact, and production. The third will be the variables that might affect the
preferences of the ABM senior high school students, like ease of brewing, portability, and ingredients.
The fourth part will be the impact of the students preferences on their future purchases of flavoured
coffee and tea bags in terms of affordability, unique flavour profiles, and taste. The last part will be how
you can introduce the product in the market given that there are well-known brands of brewed coffee
tea bags in terms of superior quality, price incentives, and social media marketing. The instrument will
be checked and validated by three experts in the field, including English major teachers, and the
instrument will undergo pilot testing to test its reliability.

(Explanation:

1. Purpose:

The survey aims to answer two main questions:

What are the existing preferences of students regarding flavored coffee and tea bags?** This includes
their preferred packaging, environmental concerns, and production methods.

What factors influence their preferences for these products? This considers factors like ease of brewing,
portability, ingredients, affordability, unique flavors, and taste.

2. Content:

The survey will be divided into several sections:

Demographics: This will gather basic information about the respondents, such as age, gender, and grade
level.

Existing preferences: This section will ask questions about the students' current preferences for flavored
coffee and tea bags, including packaging, environmental impact, and production methods.

Influencing factors: This section will explore what factors affect the students' choices when it comes to
flavored coffee and tea bags, such as ease of brewing, portability, ingredients, affordability, unique
flavors, and taste.
Future purchase impact: This section will ask about the students' likelihood of purchasing flavored
coffee and tea bags in the future, considering factors like affordability, unique flavor profiles, and taste.

Market introduction: This section will gather insights on how to introduce a new flavored coffee and tea
bag product to the market, considering competition from established brands. It will explore factors like
superior quality, price incentives, and social media marketing.

3. Validation:

The researchers plan to ensure the survey's effectiveness by:

Expert review: Three experts in the field, including English major teachers, will review the survey for
clarity, accuracy, and flow.

Pilot testing: The survey will be tested with a small group of students to identify any issues and refine
the questions before the main data collection.

Overall, the researchers are taking a careful and systematic approach to crafting their survey. By
gathering relevant information and ensuring the survey's quality, they hope to gain valuable insights into
the preferences of senior high school students regarding flavored coffee and tea bags.

Please note that I cannot provide any information about the specific content of the survey

questions, as this could potentially influence the responses and compromise the study's integrity.

Research Materials

The coffee industry is constantly evolving, catering to the diverse preferences of consumers.
Conveniently brewed flavored coffee, particularly in the form of teabags, has gained popularity due to
its ease of preparation and variety of flavors. This research aims to explore the potential of artisanal
flavors within this format, specifically targeting senior high school students at Arellano University.

Objectives:

 To investigate the coffee preferences of senior high school students at Arellano University,
including their preferred brewing methods, flavors, and brands.
  To explore the current landscape of artisanal flavored coffee teabags, focusing on unique flavor
profiles and brewing methods.
 To assess the potential acceptance of artisanal flavored coffee teabags among the target
audience based on their preferences and the identified market trends.

(explanation: ## Convenience and Variety Drive Flavored Coffee Teabag Popularity

1. Convenience:

Speed and ease of preparation:Teabags offer a quick and hassle-free way to brew coffee, requiring
minimal equipment and cleanup. This is especially appealing to busy individuals or those with limited
time.

Portion control: Teabags come in single-serve portions, eliminating the need to measure coffee grounds
or deal with leftover coffee. This is convenient for those who only want a small amount of coffee or who
live alone.

2. Flavor Variety:

Diverse flavor profiles: Flavored coffee teabags offer a wide range of flavors beyond traditional coffee,
catering to different preferences and adventurous palates. This can be especially appealing to younger
generations who are more open to trying new flavor combinations.

Consistent taste: Teabags provide a consistent flavor experience, unlike brewing coffee with loose
grounds, which can be affected by factors like grind size and brewing method.

These factors make flavored coffee teabags a convenient and enjoyable option for many consumers,
especially those who are looking for a quick and flavorful coffee experience.

Additional factors:

Marketing and branding: The coffee industry has been successful in marketing flavored coffee teabags as
a trendy and convenient option, particularly to younger demographics.

Rising health concerns: Some consumers perceive flavored coffee teabags as a healthier alternative to
sugary coffee drinks or instant coffee.

It is important to note that flavored coffee teabags can be more expensive than traditional brewing
methods and may not offer the same level of customization or control over the coffee flavor. However,
their convenience and variety of flavors continue to make them a popular choice for many consumers.)